Video is growing fast. As of 2021, there were 14.75 billion global video views a month, and that was just a fraction of the total internet traffic. In 2021 alone, there were 5.9 billion videos uploaded to YouTube.
This was determined by the Google search engine, which found that videos relating to “money” increased in popularity by 135%, “selling” videos increased in popularity by 111%, and “how to” videos increased in popularity by 76%.
So, if you’re looking to get started with video marketing, you have multiple options to choose from, with each one having something great to offer. However, if you want to make the most of your time and resources, here are five platforms that can help you build a sustainable business around video.
Youtube is the largest video hosting platform, with a little less than a billion monthly active users. It is also one of the most popular platforms in the world, with over 500 million monthly active users. In addition to being a video host, you can create and join communities of like-minded individuals, engage with content creators, and even make money with affiliate marketing.
However, Youtube can be a little overwhelming for a first-time video marketer, as there are so many options available, not to mention the various features that you can take advantage of. Luckily, Youtube makes it simple to create and launch live videos, as well as Vlogs, which are short video blogs.
TikTok is the fastest-growing smartphone app, with over a billion monthly active users. It is also one of the most popular app platforms worldwide, with over a billion downloads on the iOS App Store and Google Play Store. What made TikTok so appealing to users is that it offers something new and different, with each new video having a brief “viral” trend before it falls out of popularity.
On TikTok, you can create and join communities of like-minded individuals, engage with content creators, and even make money through affiliate marketing. However, as mentioned above, each new video on the platform has the potential to become popular, which can make it difficult to predict how profitable you might become on this app.
Twitch is the largest video hosting platform for gamers, with 130 million monthly active users and 500 million daily active users. In addition to being a video host, you can engage with other users through live chats and even make some money through affiliate marketing.
However, just like Youtube, Twitch can be a little overwhelming for a first-time video marketer, as there are so many features available and you might not know where to start. Luckily, like Youtube, Twitch offers an easy to follow guide for new content creators, who want to build a following on the platform.
Instagram is a popular social media platform, with over a billion monthly active users. It is one of the most popular app platforms globally, with over 500 million downloads on the iOS App Store and Google Play Store. What makes Instagram unique is that it is a combination of a social network and a photo-sharing website. You can connect with other users through your Instagram account, follow and like profiles, and even make money through sponsored posts and affiliate marketing.
On the professional front, you can take advantage of Instagram’s advanced video capabilities by creating and uploading short, informative videos to increase engagement and drive traffic to your website.
Instagram is a little easier to use than TikTok, as you can more easily find the features that you need whilst also being guided along by the platform’s excellent step-by-step tutorials. In addition, new Instagram users can more easily understand and navigate the app than they can navigate TikTok.
Snapchat is the largest and most popular mobile app for sharing quick, short-lived videos. It is one of the most popular app platforms worldwide, with over a billion downloads on the iOS App Store and Google Play Store.
What makes Snapchat special is that each of its videos has a short lifespan, which can range from a few seconds to a few minutes. As a result, when a user “snaps” a video, it is immediately available for all their friends to see. Therefore, an effective strategy to use on this platform is to regularly post videos about once a week or once a month, depending on your target audience, so that you can encourage users to engage with your content.
As a business owner or content creator, you can use different platforms for video marketing, but the ones mentioned above are some of the most popular and, therefore, the most attractive options. Regardless of which platform you choose, you can be sure that there are multiple options for making money online through video marketing, all with potentially lucrative careers ahead of you.