Bonafide Marketing Genius

Search Engine Marketing Certification Online: What Does It Take?

If you’re looking for a quick, easy way to enter the field of search engine marketing (SEM), then the Search Engine Marketing Certification might be right for you. The beauty of this certification program is that you can do all of the studying from anywhere. You can even take the exam from almost anywhere. The program is designed to teach you the fundamentals of inbound marketing and get you started on your new career path. You’ll learn key SEO and inbound marketing terms as well as gain a solid understanding of how to craft an effective SEO strategy.

Why Should You Pursue This Certification?

An important thing to consider is why you should pursue this certification. Why should you enter the field of search engine marketing? What problems are you solving for your clients? The key to any good SEO strategy is solving the problems of your clients while creating the most value for them. Therefore, you should pursue this certification because you want to become the go-to person for your clients’ search engine needs. Being able to provide valuable content will also position you well in a talent marketplace that is constantly evolving.

What Does This Certification Entail?

Once you’ve decided to pursue the SEO certification, the next step is to figure out what exactly you’ll need to do. This certification is designed for candidates who are new to the field of search engine marketing or for those who want to refresh their memory. First off, let’s discuss the knowledge you’ll need to have before you start the certification program. You’ll need to know the following:

  • SEO
  • Inbound Marketing
  • Keyword Research
  • On-Site SEO Analysis
  • Off-Site SEO Analysis
  • Content Strategy
  • Google Analytics
  • And last but not least, digital marketing
  • The difference between Marketing and Advertising
  • Branding

To begin the program, you’ll need to study the materials provided by Red Ventures. Once you’ve completed the foundation courses, you’ll be able to move on to the intermediate and advanced courses. These courses will build on the foundational knowledge you’ve acquired and provide you with the in-demand skills needed to become a search engine marketing professional. You’ll also have the opportunity to take a Google Certification test at the end of the program. Completing all of the above will enable you to sit for the Google Search Engine Marketing Certification exam. Passing the exam will then grant you the professional certification in Search Engine Marketing.

The Red Ventures SEO Certification Program

If you’re looking for an accredited source of information on the subject of SEO, then the Red Ventures SEO certification is the one you need to pursue. The certification is geared towards people who are new to the field or people who want to refresh their knowledge on the subject. You’ll learn all about SEO from an inbound marketing perspective. This means that you’ll learn to approach SEM from a different perspective. Instead of thinking about which keywords to target, you’ll learn to create valuable content and engage with your audience through multiple channels.

The curriculum of the training program is extensive—covering everything from keyword research to copywriting to marketing analytics. It also includes foundational SEO knowledge such as how search engines work and how to properly optimize a site for organic search results. The SEO coursework also covers off-page SEO analysis and how to effectively use tools like Google Analytics to track the performance of your website. In addition to the comprehensive curriculum, you’ll also have access to a private Facebook group where you can discuss everything from SEO and inbound marketing to content strategy and brand building. With over 150,000 members, you’re sure to make valuable connections.

Key Components Of The Red Ventures SEO Certification:

If you can get your hands on a copy of the curriculum, you’ll discover that there are nine key components that make up the entire certification program. They are as follows:

  • SEO: Search Engine Optimization
  • Inbound Marketing: Marketing and Advertising
  • Keyword Research
  • On-Site SEO Analysis
  • Off-Site SEO Analysis
  • Content Strategy
  • Google Analytics
  • Branding
  • Digital Marketing
  • Performance Marketing
  • Multi-Channel Marketing
  • Responsive Marketing

Every business is different and has different growth objectives. To effectively grow your business, you must first understand what makes it unique. Only then can you devise a plan to successfully reach your objectives. This is called inbound marketing and it’s how you’ll approach SEM to grow your business.