You run a successful blog that gets thousands of visits per day and you’re wondering how you can monetize this traffic. After all, a big part of the reason why you started the blog is because you wanted to earn money from content that you create. Now that you have a few successful posts, it’s time to figure out how to make more money from your blog. You could start by just using affiliate links, but if you want to grow your revenue stream, you should consider trying out a pay-per-click (PPC) strategy. In this blog post, you’re going to discover six ways that you can make money from your blog using a PPC strategy. You’ll learn how to increase your search engine ad revenue just by following these simple instructions. So, let’s get to it.
1. Add More Value To Your Visitors
In general, people visit blogs to get information or to be entertained. However, some visitors might come back because they found something valuable that they needed and couldn’t easily find elsewhere. This valuable information could be in the form of an educational guide, a how-to guide or a detailed review. In all these cases, you’re providing your visitors with content that is valuable to them. You can use this to your advantage by integrating a pay-per-click advertising platform like Google Adsense into your blog’s design.
What you need to do is figure out what your target audience wants and needs. Do they want guides that teach them how to be an effective blogger? Do they want review blogs that help them decide what products to buy? Think about what your target audience wants and you’ll quickly be able to determine the kind of blog posts that you should be creating. Of course, you don’t want to turn away potentially lucrative visitors by providing them with content that they can find elsewhere for free. This usually results in a backlash from the visitors who come back later searching for the specific content that they couldn’t find in the first place.
In a nutshell, add more value to your visitors by creating high-quality content that is unique to your blog. And when you do invest in original content, make sure that it is valuable and easy to understand for your target audience. A big mistake that newbie bloggers make is thinking that just because they have a blog that means that they can churn out anything and their content will be popular. While it’s true that having a blog will certainly increase your outreach and profile, you need to make sure that your content is of the highest quality possible. This will make a massive difference in your blog’s long-term success.
2. Monetize Your Content Across Social Media Channels
Blogs aren’t the only platforms that you can use to publish content. You can use the same techniques that we’ve discussed above to publish content to other social media channels as well. For example, if your target audience wants guides that teach them how to become a successful blogger, you can use your Twitter account to help them find the information that they want.
What you need to do is find people who have a similar audience to yours and connect with them on social media. If you can, measure the success of your Twitter account by the amount of followers that you have. The number will give you an idea of how effective your content is on this particular channel. If you have fewer than 500 followers, you’re probably wondering what will cause people to follow you. The main reason why most people follow blogs and Twitter accounts with little to no original content is that these are the only places that they can find the content that they’re looking for. As a result, following these accounts regularly gives searchers the impression that your content is valuable and worth reading.
3. Use Videos (Including Youtube)
Videos are taking over the web and you can use this to your advantage by including them in your blog posts. Videos aren’t just limited to blogs, by the way. You can use this strategy to integrate videos into web pages, landing pages or even social media platforms to increase the chances of someone clicking on the video and staying on your page for more content.
There are plenty of free video hosting platforms like YouTube to allow you to upload and host videos on your blog. Some of the platforms will even give you a small earning if someone clicks on ads that are attached to the videos that you post. As a result, videos are a great way to make money from your blog and to increase your ad revenue. What you need to do is figure out what kind of video you should create. Do you have an interesting story to tell? Did you interview a famous person? Do you have a product that you’re trying to promote? One of the best things that videos offer is the ability to explore a topic in greater detail than a typical blog post.
4. Start A Podcast
Podcasts aren’t just for telling stories anymore. These days, people use podcasts to provide them with daily news and information that is valuable to them. If you can find a niche and fill it, you can provide your audience with content that they can’t get anywhere else for free. And since most people use these podcasts to listen to them while they work out, you can use the chance to provide additional fitness tips and tricks.
To start, you’ll need a microphone and a decent set of headphones to make a podcast. You can’t record directly into browser using software like Skype because the audio quality will be unacceptable. In addition, you’ll need a hosting platform to upload the episodes that you record to. Fortunately, there are plenty of free (mostly) online podcast hosting services like Bluehost that you can use to get started. What you need to do is find a topic that you’re passionate about and try to develop a podcast around it. When you do, you’ll be able to increase your search engine ads revenue by driving traffic to your podcast’s page.
5. Start An Online Store
If video isn’t your thing and you’d rather just write, you can still use this strategy to make money from your blog. However, instead of writing about products that you’ve purchased, you’ll be selling and promoting products that other people have created. You can do this through a store or a marketplace that you’ve set up on your blog. When someone clicks on one of the products that you’re promoting, they’ll be taken to a retailer’s website where they can purchase the product. The retailer will pay you a commission for the sale.
There are plenty of online stores like Shopify that you can use to create an online store. You’ll also need to decide what you’re going to sell and how you’re going to sell it. For example, do you want to sell shirts, hoodies or hats that feature a special logo? Once you know what you’re going to sell, you can begin to plan out your store’s layout and the material that you’ll use to craft the products. Don’t rush into this strategy; instead, take the time to figure out what you’re going to sell and how you’re going to sell it. The more time that you put into this, the more money that you’re going to make.
6. Start An Affiliate Marketing Program
If you’re looking to make money from a blog, you’re already here. Affiliate marketing is when an affiliate (someone who promotes products for money) will send you a small commission when someone clicks a link or buys a product that is advertised on your blog. You need to create an affiliate marketing program where you can join for free and start earning money. Some of the biggest affiliate marketing platforms like Clickbank allow you to set up your account with only a few clicks. And don’t worry, even if you don’t have a lot of experience, the clickfunnels walk you through the whole process quickly and easily.
The only thing that you need to do to begin earning is promote a product that you’re affiliated with and make sure that you’ve got a link in your blog posts pointing to the retailer’s website. When someone clicks on the link or buys the product, you’ll earn a small commission. It’s a win-win situation and it’s free money that you’re making. Keep in mind that you’ll need to do some research before deciding to promote any product. You can’t just promote any product that you come across because it might not be right for your audience or could be harmful. Make sure that you’re promoting products that your target audience is going to value and benefit from. And make sure that you’re not trying to trick people into purchasing a product that they think is cool but actually hate once they try it. In reality, you’re not going to make much money with this strategy unless you’re actively promoting products that you’re affiliated with.
Hopefully, you’ve learned a few tricks that will help you increase your search engine ads revenue. Remember: the more you put in, the more you get out. Make sure to take your time and do your research before jumping into any online product or business that you’re considering. Good luck out there.