Facebook is a social media platform loved by many, especially students. Launched in 2004, it now has over 1 billion active monthly users and is still growing!

With 1.3 billion monthly active users, Instagram is next in line to become the social media platform for students. It was founded in 2010 and is also known for being a place where artists share their work and engage with their followers. With Instagrammers using the platform to share their latest works, the ability for students to find the work they are looking for easily is a key benefit of the platform.

Why Should You Market On Facebook?

The top Instagrammers and Facebook users who post regularly use the platforms to gain exposure and to engage with their audience. With over 1 billion monthly active users, Facebook is the perfect place for your message. Think about the last time you used Facebook. Chances are you were on the platform to check out what your friends were up to, to see if there was any new content, or to simply follow what was popular on the site. If your school’s Facebook page is similar, you can be sure that your students are on the platform too. This is why you should market on Facebook.

How Do You Market On Facebook?

Marketing on Facebook is a lot like marketing anywhere else. You will want to create content that is relevant to your target audience, and you will want to encourage interaction and engagement. So, how do you do that?

The first step is to determine your target audience. You can do this by looking at the demographics and psychographics of your school’s existing student body, as well as the future students you hope to attract. Once you have an idea of who your target audience is, you can create content that is relevant to them and build a community.

As a school marketer, you may want to consider focusing on engaging students through relevant, original content while also encouraging interaction and building a community.

Types of Content You Should Post

There are a few different types of content you can post on Facebook to engage students and encourage them to learn more about your school. As a social media marketer, you may consider these different types of content as mini-campaigns. Consider what draws your target audience to the platform in the first place. This is your starting point for your mini-campaigns. From here, you can branch out and explore what else you can do to engage and motivate your students.

The Importance Of Community Building On Facebook

One of the beauties of Facebook is its ability to create community. Just like on other social media platforms, the top creators and post frequently to encourage interaction and engagement with their followers and to keep the content relevant and fresh. When you build a community on your school’s Facebook page, you are making it more accessible to potential students who might not have previously connected with your school. Through interactions like “likes” and “comments,” you can create a sense of engagement that builds credibility and trust with prospective students.

The Importance Of Content Curation

Another important factor to consider when marketing on Facebook is content curation. Simply put, content curation is the act of finding and sharing other people’s content that is relevant to one’s niche or audience.

For example, if you are specifically targeting students on Facebook, you may want to share content that is specifically designed for educational purposes or that teaches students about the topics they are interested in. You can also find blogs and websites that cover similar topics, pull quotes, or highlight important points. Doing this keeps your content relevant to students, as well as encourages them to interact with you through your curated content.

The Evolution Of Social Media Marketing

Before we dive into how to best market on Facebook, it’s important to take a step back and consider the evolution of social media marketing. Nowadays, students are growing up in a constantly evolving world, and so is social media marketing.

In the beginning, people used social media to connect with others who had similar interests. The platforms were basically just for sharing content with your followers and seeing what others were sharing. Although this is still a popular use case for social media, marketers must now consider how to target and engage with this audience within the context of digital marketing. With students often restricted to a classroom or a laptop while social media marketing evolves, how can schools engage students through relevant, original content published to a digital medium?

Facebook For Education

With the above points in mind, let’s take a look at how you might approach marketing on Facebook as a school. First, create a Facebook account for your school. This is a free account that will allow you to test out different posts and see how your audience responds. You can also connect your school’s page with other platforms like Twitter, so that your students can log in and find content across different social platforms.

After you have your account set up, you can post about what your school offers, the admissions process, upcoming events, or anything else that may be relevant to current and prospective students.

The Basics Of Posting

When you post on a social media platform, you have three main options for content: photos, videos, and text.

Photos and videos are quite self-explanatory. They can be used to engage the viewer and to tell a story. When choosing video content, be certain to tell a story through compelling visuals and articulate audio.

Text is a form of communication which allows you to choose the language you want to use and to be creative with your wording. While videos and pictures may get the most “likes” and views, you should not discount the importance of text as a form of communication. It can be just as effective (and sometimes more so) than photos and videos when used correctly.

Choose Content That Is Both Relevant And Engaging

As a school marketer, you have a captive audience of students who are on the platform to learn or to socialize. To ensure that your content is both relevant and engaging, you should consider what draws students to the platform in the first place. This is your starting point for your content creation. From here, you can branch out and explore what else you can do to engage and motivate your students.