This is a great example of good visual marketing. The picture itself is simple but very effective. The viewer can clearly see the person in front of the camera.
It’s a team picture and you can see a mix of team members. One of the things that makes this picture special is how the photographer was able to coordinate and set up shots with all of these different people in the same frame.
The subject of the picture is clear, it’s a marketing team and it shows good leadership. Everyone in the team is smiling which gives the picture a wonderful sense of joy and engagement.
Why Is This Important?
Marketing is important because it effects the sales of your product. One of the most efficient ways to market your product is online. Through SEO (search engine optimization), PPC (pay-per-click advertising), SMM (social media marketing), and email marketing.
There are several tactics for online marketers to grow a business, one of which is marketing a team. Setting up a team is a great way to expand your reach and increase the likelihood of landing a new customer. Even if you’ve got thousands of customers already, growing your business through SEO and marketing teams allows you to target new audiences and take the business to the next level.
You can also use virtual assistants like Fiverr to create brand awareness and grow your business through online marketing.
How Do I Create This Impression?
The key to making this picture great is in the details. First of all, the individuals in this picture are not wearing glasses because they are visionaries. They’re wearing glasses because of the way the light is hitting their face. This is called a soft-light and it makes the subjects look more three-dimensional.
Additionally, the photographer has used white space well. There’s no clutter in the frame and the background is a soft, diffused light which gives the photo a three-dimensionality.
The color red in this picture is also very important. The light that bounces off the rose is the key to its magic. If you’ve never seen it, it’s a good idea to watch the video above to learn more.
More On Visual Marketing
You can create similar types of impressions with the following:
- Product shots for online stores
- SEO audits
- Landing page designs
- Press release designs
- YouTube videos
- Banner ads
- Facebook cover images
- LinkedIn profile pictures
- Instagram profile pictures
- Twitter banner images
- Pinterest profile pictures
- Squidoo shots
- Instagram stickers
- …and much more!
The point is that you can create an impression of just about anything with good visuals. You can make a great team picture with a simple background and muted colors. You can make an impression of a successful business with a photo of the CEO standing next to a picture of the company’s products. You can even create the impression of a happy child with a puppy and a cute kid or a pet next to a product. Anything can be photographed and turned into something that will engage an audience. With so many tools and platforms available to marketers today, it’s never been easier to tell a story with a picture.