Salesforce Marketing Cloud Training Online

The Salesforce Marketing Cloud is a set of cloud-based products that help marketers manage their lead generation, marketing campaigns, and analysis from one place. This blog post will cover the basics of using the Marketing Cloud, including how to setup the account and get started using the tool. In addition, we will discuss special functions, such as lead scoring and segmentation, that are only available in the Marketing Cloud.

Why Should You Try Salesforce Marketing Cloud?

The Salesforce Marketing Cloud is the best of breed when it comes to marketing automation and analytics, enabling marketers to manage every aspect of their lead generation and marketing campaigns from one place. In today’s digital marketing world, where marketing departments are becoming increasingly digital, the Marketing Cloud is the perfect place to gain insight into your marketing programs and to automate repetitive tasks.

Here are just a few of the reasons why you should give the Salesforce Marketing Cloud a try:

  • Centralized Marketing Data.
  • Outsourced vs. in-house.
  • One-click-digital marketing campaign creation.
  • Data quality and integration checks.
  • Email campaign creation and management.
  • Web Analytics.
  • Single sign-on with SAML tokens.

How Do I Sign Up For An Account With Salesforce Marketing Cloud?

To get started, simply visit this special link and you will be taken to the Salesforce Marketing Cloud homepage. Next, click on the Get Started button to start using the tool. Once you log in using your email address and password, you will be taken to your home page where you can access all the features.

It is important to note that while the Salesforce Marketing Cloud is completely free to use during the trial, after which you will have to pay a monthly subscription fee, you can’t actually create any paid accounts using the tool. When you first create an account, you will be asked to select a Plan that fits your needs. For details on the available Plans, please see this article here. Once you make a payment, you will have access to all the features of the marketing cloud.

What Features Does Salesforce Marketing Cloud Have?

As mentioned above, the Salesforce Marketing Cloud is a set of cloud-based products that help marketers manage their lead generation, marketing campaigns, and analysis from one place. Here is a short list of the main features that you get with the basic plan:

  • Marketing Analytics
  • Email Marketing
  • Web Analytics
  • Automatic Email Campaigns
  • Marketing Charts and Reports
  • Single-click to connect with customers (SDLC)
  • Access to a library of marketing assets
  • Custom Audiences and Lists
  • Automated Email Reminders
  • Content recommendations based on your activities and interests
  • Lead Scoring and Segmentation
  • Dynamic Content
  • And much more!

How Do I Use Salesforce Marketing Cloud?

Now that you have signed up for an account, it’s time to get started using the tool. To do this, click on the gear icon at the top right of the dashboard, then select Marketing from the drop-down menu. You will then be presented with a set of options, one of which is Email Marketing. From here, you can choose to send test emails to yourself to make sure the flow of emails is optimal. Then, choose Beginner’s Guide from the top menu to get started using the Marketing Cloud.

Once you have started using the tool, you can click on the gear icon at the top right to access all the main functions of the Marketing Cloud. From here, you can find all the capabilities that you have access to in the email marketing menu.

Summary

The Salesforce Marketing Cloud is the best of breed when it comes to marketing automation and analytics, enabling marketers to manage every aspect of their lead generation and marketing campaigns from one place. In today’s digital marketing world, where marketing departments are becoming increasingly digital, the Marketing Cloud is the perfect place to gain insight into your marketing programs and to automate repetitive tasks.

In case you’re curious about the tool, here are the main features that you get with the basic plan: