If you’re looking to learn how to sell your products online, then you’ve come to the right place. We’re going to introduce you to a simpler way of doing business, one that doesn’t require you to hire expensive marketing agencies or give away your money to online casinos. All you need are the products you want to sell and a little bit of courage.
The Basics Of Selling Without Online Marketing
The basics of selling without online marketing are very similar to those of online marketing. You’ll want to build a website, populate it with relevant content and product listings, and then drive traffic to that website via social media.
The major difference is that instead of spending money on pricey ads and automated email campaigns, you’re going to spend your money on the things that matter: your products, your services, and your people.
Here’s a simplified explanation of how to sell productively without online marketing:
Set Up Product-Specific Pages
Just like when you’re marketing your products online, it’s important to have separate pages for each product you promote. Having a page dedicated to each product will help you easily remember all the various aspects of each product and improve the chance of your visitors remembering something about your product (aka “sticky” factor).
On the topic of creating sticky content, we’d like to point you in the direction of Jeff Bullas. His blog, Make Marketing Materials for Small Businesses, is a goldmine of information on how to create marketing materials that will stick out to your audience. With a focus on small businesses, you’ll learn a lot about designing for the web and using digital marketing to grow your business.
Build An A-List Of Email Addresses
With Google Analytics, you can easily find and export your email addresses. These are the individuals you’ll want to write to and invite to join your email list. If you have an email list of already engaged customers, you can use this list as the foundation of your next marketing campaign. You can also use tools like MailChimps to distribute your emails and grow your network.
Curate Content For Online Portals
Websites like Shopify, Squarespace, and Wix all have their own blogging platforms where you can create webpages and blogs. These are some of the easiest ways to get your content online and accessible to your readers. You can use any of these sites to create a blog that will eventually become your source of sales.
If you’re looking for a simpler way to do business, check out these platforms. They make it easier than ever to get your product out there for the world to find and enjoy.
Create Social Media Accounts
There are many different social media platforms like Twitter, Instagram, and Facebook where you can promote your products. You can use all three of these platforms to connect with potential customers who are looking for your product.
Creating a Twitter account is free and easy. For Instagram, you’ll need to have a business account. If you want to use Facebook, you’ll have to have a business page. (To create a page, visit this link.)
You can use free tools like Hootsuite or Tweetdeck to manage your social media platforms and find the content that is performing the best. With a little bit of effort, you can create a steady stream of engaged followers who will grow to love, trust, and appreciate your brand.
Use Digital Advertising
Like most industries, the digital marketing industry is constantly changing and evolving to fit new methods and new technologies. Luckily for you, we’re here to help with a guide on how to sell without online marketing. Now that you have all the essentials down, let’s get to the good stuff.
Creating engaging content and building an audience is a great way to build a business. You can also use platforms like Google AdWords to attract potential customers to your site. Once they’re on your site, you can use various tactics to convert them into paying customers.
Depending on your product and your target audience, you may want to consider investing in online advertising to drive traffic to your site. Once you begin getting some traction, you can use tools like Google Adsense to earn money from displaying ads on your site.
Make Money With Affiliate Marketing
You can use affiliate marketing to promote various products and services, and earn a commission when someone clicks a link or buys a product that’s promoted on your site. It’s a great way to earn extra money online without having to rely on a single product or service to make a living. You can use various tactics and strategies to effectively promote products you are affiliated with.
Manage Your Salesforce Account
If you sell your products or services on social media or your own website, you’ll need a way to track the sales associated with those activities. If you use a tool like Salesforce for customer relationship management, you can link your web and social accounts to automatically input sales into your CRM.
This will help you easily monitor your sales and progress throughout the year. You can setup automatic email campaigns to notify you of new leads and follow-ups. Plus, you can track your online community and see how many individuals are engaging with your content (aka “likers” on social media).
Keep Your Bank Account In The Black
Just like any other business, you’ll want to keep your expenses to a minimum and ensure that your income covers your expenses, plus a little extra for your financial freedom.
One way to do this is by minimizing your non-essential spending. We know what you’re thinking: rent, utilities, food, and gasoline don’t produce income, right? While it’s true that your possessions don’t produce income, there are ways to make cash from your car, your home, and your wardrobe. For example, you can become a virtual assistant for different companies, build a following on social media, or become a freelancer and earn money online.
We hope this was a helpful guide to pitching without marketing. If you found it valuable, then don’t hesitate to share it with your friends and colleagues. You can also find valuable information on how to sell your products online in the Make Marketing Materials for Small Businesses blog.