Many firms have woken up to the reality that digital marketing is a must for any marketing plan. Google, in particular, wields such incredible power that it would be a missed opportunity not to take advantage of its vast search engine.
This being said, there is still a lot of content floating around the Web that is redundant, wasteful, and, in some cases, just plain wrong. Much of what you’ll find will bombard you with a ton of data that isn’t useful to you as a business owner or decision-maker. That’s why you should subscribe to a quality business magazine that focuses on presenting useful content for digital marketers.
The Rise Of Subscription-Based News
One of the most useful resources that you’ll find when it comes to marketing is The New York Times. For those unfamiliar, the NYT is one of the most prestigious publications in the world, with a reputation for delivering high-quality content that is both compelling and well-researched. The newspaper is, in fact, a treasure trove of information, with hundreds of thousands of articles available to be accessed by subscribers.
This being said, it’s important to note that the NYT is a paid subscription service, and if you want to continue receiving quality content, you’ll need to subscribe to their $19.99 per week digital tier. However, if you want to access the full contents of the publication, you’ll have to subscribe to the $69.99 per year print tier.
What’s interesting is that the NYT is not the only top-notch magazine that has embraced a subscription model. Both The Economist and The New Yorker have followed suit, using the model to great effect. With the cost-conscious nature of consumers and the advent of online platforms that allow for greater distribution, it’s clear that publications that provide a quality product at an affordable price point will experience growth in the coming years.
Why Digital Marketers Should Consider Subscription-Based News
For those pursuing marketing careers in digital marketing, it’s important to keep abreast of the latest trends and the most useful (and profitable!) information for your job search. Having a subscription to one of the most authoritative publications in your chosen field is a great way to keep abreast of the latest news and developments, as well as glean insights from experts. Additionally, many publications have an educational angle, which can be useful for those looking to gain career opportunities in the field.
What’s more is that, as a digital marketer, you’ll often find yourself in a situation where you don’t have the time to devote to constantly checking the latest news articles on a variety of topics. Having a magazine that you can dip into at your discretion, when needed, is a great way to get the information you need, when you need it. Plus, having a high-quality product that is both authoritative and trustworthy will certainly help your cause in the SEO department.
Actionable Insight
One of the main reasons why you might want to consider subscribing to a business magazine is that, as a reader, you’ll discover a wealth of information that might not be readily available elsewhere. It’s well-established that a good magazine can provide invaluable guidance and advice on a variety of subjects, from marketing and sales to management and career development. Moreover, many magazines offer an in-depth look at multiple industries, providing you with a solid foundation for your job search.
What’s more is that you don’t necessarily have to limit yourself to magazines published by big media companies. Many magazines exist solely to provide advice and guidance to readers, and smaller publishers often have greater freedom to explore a variety of content.
In today’s world, the lines between media and marketing have blurred, with many publishers and brands using digital marketing and social media to gain support from the public and to encourage readers to engage with content.
It should come as no surprise, then, that savvy marketers and business owners are looking to harness the power of magazines to make their mark.