How to Create an Online Sales Funnel That Saves You Time & Money

One of the hardest parts of being in business is building sales funnels. You’ve probably found yourself in this position: You’ve got an amazing offer that’ll make your buyer feel like they’re getting fantastic value, but you need to get the word out there. You need traffic.

You might be thinking about paid advertising, but you’ll quickly learn that this isn’t the route to go. At best, paid advertising gets you visitors, but those visitors are likely to be low-quality leads who don’t convert to paying customers. It can be a huge waste of money.

So what do you do? You need to create an online sales funnel that encourages people to click a button to continue to a point of conversion. After they’ve clicked that button, you need to get them into a buying state of mind that makes them ready to make a purchase. To do this, you need to show them how using your product will make their life easier, more enjoyable, or better yet, transform their business. This is where the magic happens.

The Three Steps to Effective Sales Funneling

If you want to build a sales funnel that’ll generate paid sales, you need to take a step back and analyze what’s going on. Here are the three steps you need to take to get this done:

1. Identify the primary reason why the buyer would be inclined to purchase your product

Your product doesn’t need to solve every problem for your buyer. It just needs to solve their problem well enough for them to buy it. So it’s essential that you understand why they’ve come to your website in the first place. What are they looking for? What problem are they trying to solve?

You can gain a vast amount of insights into your buyers’ decision-making process by using built-in tools on your website. These insights can be used to inform your next steps, from building an effective sales funnel to deciding on the type of material you should use to educate your buyers about your product.

One of the best things about using a CRM tool like Salesforce is that you can set up automated email campaigns. So even if you’re not always available to answer questions, your customers can get their questions answered by pushing a button and receiving an automated response.

2. Create buyer personas

Your product does not exist in a vacuum. It was designed to solve a problem for someone. So even though your product may be appropriate for someone, it may not be the best fit for everyone. You need to understand who your target audience is and what they want.

With a little bit of research, you can pull together a profile of your ideal buyer. This is what we call a buyer persona. A buyer persona is a hypothetical person who’s going through the decision-making process you need to get to in order to persuade them to buy your product. They might be searching for products related to your niche, they might have a specific problem a solution to which you’ve found, or they might just be someone you’ll never meet but who fits perfectly with your product.

You can imagine that for many products, there are various types of buyer personas. Perhaps you’ve got a B2B product where male business executives search for products related to their industry and are looking for a fast and easy solution to a problem. Or, you’ve got a product for female consumers who are looking to improve their beauty and want to try out new products.

Creating buyer personas is essential to getting started. It’ll help you find the right customers and target audiences for your product. Remember: you’re not trying to create a one-to-one replica of your real-life buyer. Instead, you’re aiming to create a fictional person who represents what we call in sales “average” buyers.”

3. Determining the right sales funnel structure

Once you’ve got your buyer persona, you can work out the best structure for your sales funnel.

You want to create a sales funnel that’s scalable. This means that you don’t want to over-complicate the process and end up restricting your growth. Instead, you want to create a simple, accessible funnel that allows you to add more steps as you grow.

For example, you might want to start off with something as simple as a free trial. This would be the first step in the funnel. To get the trial started, the visitor would need to navigate through a couple of pages and finish off by providing their email address. Once the email address is provided, they would then receive a confirmation email that they’ve successfully entered the trial phase of their buyer’s journey. At this point, you can add a series of small steps that have the potential to grow your business.

If, for example, you’ve got a product that helps businesses operate more effectively, you can add an additional step where they have to watch a short video tutorial about the tool before they’re able to use it. Then, after they’ve used the tool successfully for a while, you can move to an advanced level and have them complete a training program. You could also potentially offer a free email newsletter that updates them on news and helpful tips as well as occasional discounts.

There are endless possibilities for the different steps you can add to a sales funnel. So work out what you need and what your sales funnel needs based on your target audience. Don’t get so bogged down in theory that you don’t allow yourself to experiment and learn from what works and what doesn’t work. You can always revisit the funnel and make changes based on new information and new ways of interacting with your visitors. Which brings us to our next point:

4. Choose the right landing page for the first step of your sales funnel

If you decide that getting someone to try out your product is the best way to go, then your next step will be to convince them to purchase it. To do this, you need to match your landing page copy with the offer you’ve got to make. It doesn’t need to be perfect, but it does need to convince the visitor to take the next step.

There are various approaches you can take to get someone to try out your product or service. You can use free tools like Google’s free basic planner to work out the most effective approach. Or, you can use a tool like HubSpot to create an automated email campaign that will notify you of any traffic that comes to your website from specific keywords or phrases. You can then measure the effectiveness of these tools by looking at the number of sign-ups or purchases that resulted from these interactions.

5. Build trust

Deciding to try out a product or service is a scary step for any consumer. It’s even more nerve-wracking when you’re purchasing something online that you’ve never tried out before or don’t know much about. To make this step easier for your buyer, you need to establish trust. You can do this by providing detailed, legitimate information about your product or service.

When someone decides to try out your product or service, they’re already 60% of the way to conversion. At this point, it’s essential that you create a good experience for them. Here’s where you add value and earn their trust. You can do this by delivering on your promises and educating your buyer about your product.

For example, if you’re selling weight loss products, you might want to educate your potential customers about the risks of eating foods with added sugar. The more you know about your product and the more you can promise your buyer, the more they’ll trust you and be open to trying out your product or service. Once you’ve built up enough trust, you can start to convert them into paying customers.

The key takeaway here is that in order to create successful sales funnels, you need to start from the ground up. You need to research the problem you’re trying to solve, create an audience that fits perfectly with your product, and choose the right landing page for the first step of your sales funnel. When someone decides to try out your product or service, you need to make sure that the experience is good and that you can deliver on your promises. Once you’ve done this, you can begin to grow your business and scale your funnel.