An online sale is essentially a product or service that is available for purchase online through a marketplace. The marketplace could be a retail website like Amazon or eBay, a social media network like Facebook or Instagram, or a mobile app like Shopbop, Wayfair, or Lularoe.
The advantage of an online sale is that buyers can discover your product or service easily and make a purchase without ever leaving the comfort of their home. Furthermore, online marketplaces allow for easier communication between businesses and potential customers, which can result in increased sales.
However, being online means that you’re potentially accessible to anyone across the globe. To ensure that your product is found and purchased by the right audience, you’ll need to implement a marketing strategy. Fortunately, there are tons of ways to market your online sale that don’t require you to spend a massive amount of money. To get you started, here are six ways to market your online sale that any business or brand can use.
Advertise On Social Media
With over a billion active monthly users, Facebook is the biggest and probably most well-known social media network out there. If you’ve got a business page on Facebook, you can use it to advertise your products or services in a variety of ways. For instance, you can use promoted posts to gain visibility for your page (and thus, your product) in order to increase the odds of potential customers discovering and connecting with you. You can also use Facebook to directly reach your audience with announcements, helpful tips, and promotions for your products. Finally, if you’ve got a blog, you can integrate it with a business page on Facebook and use the two platforms to their fullest potential.
Curate An eCommerce Website
If you’re looking for an easy and affordable way to make your product or service available for purchase online, consider creating an eCommerce website. With an eCommerce website, you don’t necessarily need to have a business page on social media sites like Facebook or Instagram to gain visibility for your brand. An eCommerce website provides a physical storefront for your product or service through which customers can browse and purchase your products. In addition, you can use an eCommerce website to directly connect with potential customers via their email address or phone number. You can even use online marketplaces like Shopify and Big Cartel to create an eCommerce store completely free of charge.
Create A Blog
A business blog can be pretty valuable. Not only do blogs provide a platform for businesses to share their thoughts and experiences, but they can also be used to directly market a brand or product. If you’ve got a business blog, you can use it to regularly publish helpful tips and interesting facts about your product or service. Furthermore, you can use a business blog to directly promote your product or service in various ways, including email marketing, social media, and more.
Use Video Content To Market Your Brand
It’s well-established that video content is one of the most popular and effective forms of content online. Thanks to platforms like YouTube that provide a beautiful, easy-to-use interface for video content, it is relatively straightforward to get video content online and watchable. Moreover, with the resurgence of TikTok (which is now owned by Tik Ventures, Inc.), video content is arguably more popular than ever before. If you’re looking to market your product or service through video content, there are numerous companies and personalities that you can interview or film short videos of to gain more visibility for your brand.
Get A Professional Logo
Having a logo is essential for any brand. However, creating a logo for your brand can be a costly and time-consuming process. Fortunately, there are plenty of freelancers out there who can create a logo for your business. Moreover, you can use various platforms like Fiverr and Upwork to find freelancers who can create a unique, eye-catching logo for your business. Once you’ve found a designer who has an interest in your project, work with them to develop a logo that will represent your brand.
Use Linked Accounts On Social Media
Linked accounts are a way of connecting your social media accounts with various other online platforms. For example, if you have an Instagram account, you can connect your Twitter account to gain access to valuable marketing information. In addition, if you have a business page on Facebook, you can connect your Instagram, Twitter, or LinkedIn accounts to gain even more visibility. The key is to make sure that your Instagram, Twitter, and LinkedIn accounts are linked to the same email address so that you can easily send out promotional messages when needed.
Thanks to the rise of fake news and the spread of false information online, it is crucial that businesses and brands establish a presence on social media and clearly delineate their reality from their competitors’ fiction. If you’re looking to market your product or service online, consider creating a digital marketing plan which includes a social media audit to identify your audience on different platforms. You can even set up automated tasks to be performed daily, like posting on social media networks or sending out emails with information about your product or service. The goal of your digital marketing plan is to make your business or brand available for purchase online, so you can reach more potential customers. To get started, just follow the three steps below.