Average Salary for a Marketing Online in Barcelona

It is no secret that the world of marketing online is growing and changing every day. Once considered the “traditional” marketing channel, individuals who utilize social media for marketing purposes can now be considered “traditional” online marketers. As a result of this paradigm shift, the line between traditional offline and online marketing has blurred, and many marketers now find themselves working across platforms.

When it comes to the average salary for a marketer in Barcelona, there are several factors to consider. First, you need to determine what type of marketer you are. While the role of a marketer has changed to fit the digital age, there are still many “traditional” marketers who find themselves working in a digital capacity. As a result, the responsibilities of a Barcelona marketing specialist may include;

  • Developing strategy for digital marketing campaigns
  • Creating content for web platforms
  • Monitoring performance of digital marketing campaigns
  • Creating email marketing strategies
  • Conducting keyword research
  • Analysis of web traffic
  • Analysis of demographic information
  • Analysis of engagement metrics (e.g. social media)

All of these responsibilities can easily be carried out from the comfort of your home or office. While the role of a marketer has changed to fit the digital age, the job still entails a great deal of traveling (especially to speak with clients).

Home-based Marketing

If you live in Barcelona and are looking for a more remote lifestyle, you can take your career in a completely different direction. While many specialists in the field of marketing online work in an office setting, there is a growing contingent of marketers who choose to work remotely as a consultant or agency. The freedom to work remotely comes with its perks, like fewer commute hours and no need to find an office space.

If you’re looking to make more money remotely as a marketer, becoming a consultant or founding your own agency are great options to explore. You’ll likely need to register as an agency with the local government so you can receive professional service agreements and set up a website to display your work. You may also want to look into marketing yourself as a contractor. Depending on your expertise, you can negotiate a higher rate than usual for your services.

Marketing in a Professional Capacity

On the other hand, if you’re looking to enter the field of marketing in a more traditional manner, you can expect to start your career at a modest salary. While the digital age has opened many doors for marketers, it hasn’t entirely erased the stigma associated with the role. If you choose to pursue marketing as a career, you can look forward to a much higher starting salary, as well as the ability to network with other professionals.

Mid-Career and Senior-Level Opportunities

If you’re looking for a more established career in marketing, you can expect to find plenty of opportunities at mid-career and senior levels. Large marketing agencies typically have several marketing specialists at the director level, as well as several managers who coordinate the work of multiple specialists. These individuals often earn six-figure salaries and can offer their employers the benefit of their extensive professional networks.

As a marketing specialist, you’ll usually find yourself working in a collaborative environment, which can be both rewarding and useful. These individuals often work closely with other departments, such as sales and business development, to ensure that all parties are pulling in the same direction.

A marketing degree from a reputable institution will certainly open up more doors than you might think. To find out how you can enter the field of marketing and start your career on the right foot, consider these opportunities below.