Sage 50 is a business analytics tool that can help companies of all sizes analyze marketing data to drive growth. The platform aggregates marketing performance and enables users to conduct A/B tests, split-tests, and rollout large-scale marketing initiatives in one place. With over 500 functions, you can easily compare performance and analyze trends across different channels, segments, and time-slices.

Why Should You Try It?

Sage 50 is built for marketers, who can use it to understand their customers’ journey and the metrics surrounding that journey. Some of the platform’s distinguishing features include:

• Real-time insights: The platform provides up-to-the-minute reports and dashboards that allow you to track performance in real-time.
• Marketing performance measurement: To begin your beta testing or trial run of Sage 50, you’ll need to choose a plan that includes a free tier. Once you’ve established your test environment, you can upgrade to a paid plan that provides you with more storage, a more robust feature set, and more.
• Campaign management: You can use the tool to set up automated email campaigns and analyze their performance – all from within the platform.

How Does It Work?

The platform’s user interface is designed to be simple and intuitive, so that even non-technical marketers can understand and utilize the functionality. Once you’ve established your trial account (for free), you can access the platform’s dashboard, which provides you with a bird’s-eye view of all your organization’s important performance metrics.

You can choose to view these metrics in two different ways; either using the dashboards’ default visualization, or by creating your own customizable charts and graphs. For example, you can use the tool’s charting tools to create a funnel chart that shows the stages of a customer’s journey across different channels (like web, social media, email, etc.).

With marketing automation, it’s common to find yourself bombarded with emails from different vendors trying to sell you their software. Thanks to Sage 50, you can set up automated campaigns that ping prospective customers with offers via email. Or, you can use the platform’s segmentation tools to target specific groups of users based on their behavior.

What Else Can You Do With It?

Beyond just measuring performance and creating automated email campaigns, you can use the platform’s other features to:

• Compound your analysis with other tools: In addition to providing analytics, the tool also has a built-in data connection that allows you to pull in data from other systems – like Salesforce.
• Deploy apps with one click: Since the tool is powered by the MEAN stack (MongoDB, Express, Angular, and NodeJS), you can use its integrated app-deployment feature to quickly and easily set up new APIs, microsites, and other online experiences.
• Bring your own data: With the platform’s integrated Hadoop Distribution, you can quickly set up a Hadoop cluster with a couple clicks – even if you have no experience with Hadoop. Then, you can use its MapReduce functions to analyze and process big data sets.
• Deep-dive into your numbers: You can use the tool’s Tableau integration to bring your data into visualizations and analysis tools like Tableau. And, since the tool is highly flexible, you can even combine different data sources and metrics to get a 360-degree view of your organization’s performance.

In Case You’re Interested…

The bottom line is that Sage 50 is a powerful tool that can make marketing more efficient – at least, more efficient than doing things the old way. With the right planning and training, you can see how this technology can help your organization become a data-driven marketing machine.