Safari Camp is an online platform that connects companies with influential members of the media. We want to help you to grow your business by providing you with the skills to effectively develop and grow a brand while measuring the performance of your PR efforts. From defining a clear communications strategy to undertaking market research, our multi-disciplinary teams of marketing experts will guide you every step of the way.
Why Should You Care About Marketing?
The marketing function is an essential ingredient in the growth of any business, but it is equally important for those in the web business world. To put it simply, marketing is the process of getting people to experience your product or service, and allowing them to learn about it or use it. In the context of a web business, marketing is all about getting the right audience online – whether that’s in the form of a blog reader, social media user, or just someone who happened to click on a banner ad.
One way of thinking about marketing is as a form of advertising that doesn’t cost money. As a result, many brands see it as a free option that can be used to grow their business. Whether you’re happy to spend money on expensive ads or have a budget for in-house marketing activities, SEO and content marketing are cost-effective ways to reach your target audience without breaking the bank.
How To Use Safari Camp To Promote Your Web Business
Now that you’re equipped with the basics of what marketing is and why you need it, let’s look at how you can use Safari Camp to promote your web business.
Remember, the aim of your marketing efforts is to grow your business. To achieve this, you need to focus on performing well across all sectors and platforms.
To get started, simply head to www.safaricamp.com and create a new account. Once you’ve done this, you will see a welcome screen appear. From here, you can navigate to the Content section and begin creating content for your web business.
What Types of Content Do You Need To Create?
The first step to growing your business is establishing what types of content you need to create. In the case of a web business, that will be:
- HTML (Hypertext Markup Language) documents for web pages
- E-mail marketing campaigns to grow your email list
- Social media posts to engage with customers on platforms like Twitter, Facebook, and Instagram
- Content galleries to display your products
- And much more…
You don’t need to be limited by this list, of course – what you need will depend on your expertise and the stage that your business is at. For instance, if you’re just starting out, get familiar with HTML and build up a small portfolio of static web pages that you can then use to get noticed online.
Static Web Pages Or Blogs?
Before you begin creating content for the web, it’s a good idea to ask yourself: Should I create static web pages or blogs to host on my website?
Let’s say that you have built a small e-commerce store selling swimwear. You decide to use Safari Camp to promote your web business. One of the first things that you will want to do is to create some informative blogs to promote your products.
If you decide that you will use a blog to host your content, you will need to ask yourself a few questions:
- How often do you plan on posting new content?
- What will you write about?
- What is your target audience?
- Do you need a professional-looking blog or are you happy with a basic looking blog?
- And much more…
The answer to these questions will determine how you craft your blogs, the frequency with which you should post, and what you should write about. As a basic guideline, you should aim to post at least once every two weeks. In terms of content, you should write about topics that are relevant to your target audience. Finally, you should look to establish a voice and style that is consistent throughout your blog posts. This will make it easier for your readers to understand and connect with what you’re writing about.
If you decide that you want to host a static website rather than a blog, you will need to consider the following points:
- Do you need a landing page or just a home page?
- How much content do you need on your site?
- Do you need to include videos or images?
- Where do you want to host your website?
- What is the purpose of your site?
- And much more…
A home page is the first thing that someone will see when they visit your site. As a result, you should make sure that it is easy to navigate and contains all the information that your visitors will need. If you decide to go with a landing page, you can then direct people to click through to your website to learn more or make a purchase.
Building A Solid Base Of Content
Once you’ve answered these initial questions, the next step is to begin building a solid base of content. To do this, you need to consider creating informative blogs about your industry, establishing podcast episodes, and curating content from reliable sources.
Let’s say that you’re a hairdresser who wants to become an entrepreneur. One of the first things that you will need to do is to establish yourself as an expert in your industry. You could start by creating an informative blog about hair care. The key here is to pick a niche that you’re passionate about. If you love hair, you may decide to create a blog about hair or fashion. Or perhaps you could create a blog about skincare for those who suffer from adult acne.
You should then craft informative blog posts about your niche. When you do this, you will begin to build a small platform of content that you can then use to attract visitors to your site. As you establish yourself as an expert in your industry, you can then consider creating informative blogs about business management or marketing strategies. Establishing yourself as an expert in these areas will also make you more attractive to business owners who are seeking advice and assistance.
Creating An E-Commerce Store
In the context of a web business, an e-commerce store is a place where you sell your products (both digital and physical) to the general public. If you decide to go down this route, you will need to decide what you want to offer and what you don’t want to offer. For example, do you want to sell swimwear, beach bags, or just sunglasses?
Once you’ve answered these questions, you can then begin to craft an informative e-commerce store that you can use to promote your business.
You should then establish product pages for your most important products. These pages should contain all the information that potential customers need about your products. To make things easy for those looking to purchase your products, you should include popular payment methods like PayPal and credit cards. Further to this, you should allow those looking to purchase your products to easily find your website.
Getting The Word Out
Now that you have a small platform of content, the next step is to get the word out about your blog. To do this, you can use various platforms like:
- Hootsuite – for Twitter users
- Instagram – for Instagram users
- LinkedIn – for LinkedIn users
- Spotify – for Spotify users
- and much more…
Each one of these platforms has different features that you can use to get the word out about your blog. For example, with Hootsuite you can:
- Create and schedule tweets
- Track the performance of your tweets
- See which tweets get the most engagement
- And much more…
Instagram users can: