When most people think of webmasters, they often think of people who run large websites with lots of content and multiple adsense publisherships. But, there is another side to webmasters: they can be people who manage small blogs or sites who have a single or two adverts on them; they can be entrepreneurs who have built up a small audience but want to scale up and become successful; and they can be people who have a passion for a certain niche and want to spread the word about it via the internet.
These are the kind of people who get inspiration from blogs like Ryan Deiss’s. Not only does his blog teach us a lot about digital marketing, but he also uses concrete examples to help us understand what he is talking about. This is not a typical ‘digital marketing for dummies’ kind of blog…
So, let’s have a look at how Ryan Deiss manages his internet marketing…
The Importance of Research
One of the first things you will notice about Ryan Deiss’s blog posts is how much he cares about doing extensive research before writing any content. Even when writing about a really niche topic like SEO copywriting, he will often mention that he first read lots of books and listened to lots of podcasts to get to the point where he can confidently write about something he knows a lot about.
This is a great example of how doing a bit of research can lead you to far more profitable niches than you could ever imagine. SEO copywriting is a very specific and in-demand skill… but if you can prove to the world that you know what you are talking about, you can charge a lucrative fee for your services. You will get paid well to help others improve their online store’s SEO, and you will be able to scale your business rapidly…
Another great example is his post about content calendars. In this post, he dives into why he thinks having a content calendar is important, how to create one, and how to use it to your advantage. He starts by explaining that he spends a lot of time making sure his blog posts are always consistent in content and voice. So, if you are looking to create a content calendar for your own blog, you can learn a lot from his example.
The Importance of SEO
We love SEO here at Copyblogger because it is such a practical skill. Not only does it help you scale up rapidly while being able to monetize your content, it also helps you understand what your customers want and need. When you tune into SEO conversations, you will often hear about a lot of different topics like local SEO, content strategy, and user experience… but the one thing that everyone is talking about is SEO for blog posts. Why?
SEO stands for search engine optimization, and it is all about the key elements that make up a blog post that will rank well in a search engine. These elements include unique and relevant content, internal and external links, and the overall structure and design of the blog post.
If you are looking to learn more about SEO and how to make your blog posts better-ranked, you can start with this free guide by Matt O’Brien. Once you have read it, you will have a much better idea of what makes up an SEO-friendly blog post.
The Importance of Monetizing
If you are someone who is looking to build a 6-figure brand or are just starting out, you should definitely consider monetizing your blog. You can do this in a few different ways, but the most popular one is affiliate marketing. If you decide to go down this route, you can learn a lot from the pros like Ryan Deiss who have already been there and done that. He will teach you how to setup monetization on your blog, how to choose the right affiliate products, and more!
Not only does the ability to monetize your blog give you the freedom to continue writing the kind of content you want to without having to worry about financial security, but it can also be a source of passive income if done right. For example, if you choose to promote a tool that helps bloggers get more engagement from their audience, you can generate a passive income stream that makes money even while you are sleeping.
Blogging as a Business
Now, there is nothing wrong with a person who wants to make money from blogging. We all do. But, if you are looking to do so in a business manner, you have come to the right place. You can learn a lot from people like Ryan Deiss who have already been there and done that. So, let’s dive into how he does online marketing and whether or not you should follow his lead.
In his early days as a blogger, Ryan Deiss made a lot of mistakes which he discusses in his latest book, “The Successful Blogger’. The best advice he could give anyone who is just getting started in business is to follow the tried and tested methods that worked for him. If you want to learn more, why not?
What Makes Ryan Deiss’s Blog so Valuable?
First off, let’s talk about the content that is on Ryan Deiss’s blog. Even if you don’t have a blog, you will still be able to learn a lot from reading his posts. Why? Because he covers a very specific niche and knows a lot about it. Take a look at his blog posts and you will see a lot of educational content that is very relatable and easy to understand. This is because he likes to teach others about SEO and monetizing their blog. So, if you are looking to do the same, you will have a much better idea of what you are talking about.
In addition to his educational blog posts, Ryan Deiss’s blog is filled with a variety of valuable content that is designed to help his audience understand and implement successful SEO and monetization strategies. Even if you don’t have a blog, you will still be able to learn a lot from reading his posts.
Should You Start a Blog to Build a Business?
As a beginner, you will most likely have no idea whether or not you should really be starting a blog. It is entirely dependent on you and what you want to do with it. But, if you are looking to do so as a business, you should definitely consider it. Why?
Even though Ryan Deiss monetizes his content via affiliate marketing, he still enjoys writing and posting on his blog. He started out with a single blog post every week, and now he publishes a new blog post every day. In the words of Jack Ma, “Do something that you love and that you are good at, and you will naturally attract clients who value your expertise.” So, if you have a niche and can demonstrate that you are skilled at what you do, why not use that to your advantage?
If you want to learn more about SEO, you can start with this free guide by Matt O’Brien. Once you have read it, you will have a much better idea of what makes up an SEO-friendly blog post.
We love SEO because it is such a practical skill that almost anyone can learn and put to use immediately. If you are just getting started, you can learn a lot from people like Ryan Deiss who have already been there and done that. If you are looking to build a 6-figure business, you should definitely consider blogging because it is one of the best ways to do so. Why? Because you can learn enough about SEO to rank well for any particular keywords or phrases, you can monetize your blog posts, and you can do all of this without having to spend a lot of money.