Role of Storytelling in Online Games: Product Marketing & Promotion

The term “e-commerce” may be familiar to you. It stands for “electronic commerce,” and is used when referencing online shopping and selling. E-commerce plays an essential role in today’s business world. If you want to stay competitive as an entrepreneur, you need to get to grips with e-commerce.

However, e-commerce is just one area of business that is changing as a result of the Internet. The vast majority of businesses are now relying on digital marketing and the web to gain visibility and attract customers. Thanks to platforms like Shopify that were created with e-commerce in mind, entrepreneurs can get their products online and promote them via social media.

Why Are Entrepreneurs Embracing Storytelling In Online Games?

If you’re reading this, you’re probably already in love with games. Thanks to the rise of mobile gaming and smartphone apps, the world of gaming has never been more accessible. The games available on mobile phones and tablets are extraordinary, and it’s possible to play at nearly every skill level. The combination of high accessibility and low barriers to entry make games the perfect breeding ground for entrepreneurs.

For entrepreneurs interested in promoting their product or service via games, mobile gaming holds great promise. It’s an incredibly effective platform for marketing and promotion. Here are just a few of the reasons why mobile games are popular:

1. They’re Easy To Promote.

With the exception of paid ads that you can run on platforms like Google or Facebook, free apps usually have the advantage of being able to reach more users. Thanks to their smaller populations, closed platforms like Google Play or the App Store also make it easier to promote your games. You won’t have to worry about reaching a critical mass of people to make a dent in the search engine results or get noticed by the App Store algorithm.

On the contrary, Facebook and Twitter users can be harder to reach, and it’s more costly to gain visibility on those platforms. This is why, when used strategically, traditional PR can achieve great things. For example, an entrepreneur who wants to promote their restaurant should focus on securing good ol’ fashion PR rather than digital PR. The key takeaway from this is that it’s important to find the easiest medium to reach your audience. If you can’t beat ’em, join ’em.

2. They’re Fun To Play.

It’s difficult to create a business which doesn’t involve some element of fun. This is especially true for games, which are inherently fun to play. The game designer Wario Wang pointed out that games allow you to “try out different tactics and strategies,” which is something you can’t do when following a linear narrative in a traditional movie or television show. When it comes to gaining market share, it’s about getting as many people as possible to try out your product or service. This is where having a game comes in handy, as gamers are more likely to try out a new game than users of other platforms due to the game-like nature of mobile gaming.

Games also allow for greater personalization. When playing a dress up game on a mobile phone or tablet, you can customize your avatar’s clothing and accessories to fit the time of day or mood you’re in.

3. They’re Engaging.

The key to good product marketing is in engaging with your audience. This means that you should put yourself in your target audience’s shoes, consider their perspective, and craft compelling messages that will appeal to them. When used effectively, storytelling can help you do exactly that. According to HubSpot Blogs’ research, consumers prefer to hear narratives that are “easily understood and memorable.” This is why it’s such a valuable tool for marketing and promotion.

To put it simply, if you want to succeed as an entrepreneur, you need to understand consumers’ wants and needs. One of the best ways to do this is by telling a “human” story about your product or service. This may seem like an odd suggestion given that much of marketing focuses on numbers and metrics, but if you want to create a product that people actually want, you need to look at how stories work in relation to your target audience. The better you can do this, the more you’ll be able to develop a strong connection with your audience and drive them towards your product or service. For example, let’s say you’re an entrepreneur who wants to start a fashion business. Your target audience may be other fashion entrepreneurs, designers, or people who are interested in fashion in general. You can tell a story about a time you spent in high school or college and how you overcame your fear of not belonging or fitting in. You may even choose to interview people who have used your product or service, or those who are currently using it. This approach allows you to connect with your audience on a human level and provide value to them. It also shows that you’re genuinely interested in helping people, which is an important sales pitch given that 68% of consumers are more likely to buy from companies they perceive to be genuine. You can also use a product guide to help your audience understand the ins and outs of your offering.

4. They’re Shareable.

Whether you like it or not, social media is crucial for your business’s success. According to HubSpot Blogs’ research, consumers prefer to follow content that is “entertaining and informative,” but also “engaging and sharable.” This is why engaging with your audience via games is such an effective way to gain traction. Not only do games allow you to connect with your audience on a human level, but they’re also shareable. This is significant when you consider that consumers are using social media to share, comment on, and like content that they find valuable, interesting, and/or enjoyable. Your product or service may be great, but if no one knows about it, then it’s not helping you at all. As an entrepreneur, you need to think about ways to make your business known to as many people as possible. This means you should consider allocating budget to paid ads on social media, getting involved in communities that relate to your niche, and creating engaging content that people will want to share. For example, let’s say you’re an entrepreneur who wants to start a gym. You can use social media to follow and connect with others who are interested in getting into shape. If you notice, many of the most popular gym openings and successes have involved some form of social media marketing. This is because social media allows for more targeted marketing and open communication with customers.

5. They’re Established.

The better your product or service fits within a pre-existing category, the more likely it is to succeed. According to HubSpot Blogs’ research, consumers “prefer to purchase products/services that I feel like I’ve heard of or seen before.” In other words, if no one you know or know about has tried or uses your product or service, it may be hard to convince people to give it a go. To establish legitimacy, you need to do your research. In order to create a successful fashion business, you may want to consider who is already in the industry and what they’re doing. For example, if you’re struggling to gain traction as an upstart fashion entrepreneur, but you know the industry is lacking in black designers, you might want to consider creating a capsule collection of fashionable outfits for people of color. This could be a way to establish your brand as a leader in the industry while also providing an invaluable service to your target audience. Think about your chosen niche and consider what is being done already by other brands. This will help you choose your battles more strategically and focus on providing value rather than just comparing yourself to the competition.

6. They Work On All Phones And Tablets.

Accessibility is becoming a significant issue, and it’s something that all businesses need to worry about. Thanks to the proliferation of mobile devices and the wide variety of internet-connected televisions and mobile phones, consumers have access to a vastly greater amount of content than ever before. To stay competitive, you need to make sure that your product is available to as many people as possible. This is significantly impacted by the devices your target audience uses. If you want to create a successful fashion business, you may want to consider creating an online store that is accessible on all devices.