The role of an online marketing manager can vary from company to company, but there are a few basic roles that all great online marketers play. You will be responsible for the growth of a business through digital marketing, making sure that the right people reach the right audience at the right time. You will coordinate various marketing efforts, analyse performance, and then use this information to take the business forward. Being an online marketing manager takes creativity, dedication, and a passion for digital marketing.

Marketing Research

You will be responsible for the research and analysis of digital marketing metrics, looking for patterns and making correlations to gain a better understanding of how marketing efforts are faring and to identify areas for improvement. The role of an online marketing manager is to understand the business goals of the company and work with the rest of the team to understand how they can help the business succeed.

Social Media Strategy and Management

You will take the lead in developing and executing a social media strategy, either in-house or with an agency. The goal of your social media strategy is to drive traffic to your website and grow your business through digital marketing. You will use a variety of platforms to spread the word about your business, its products, and upcoming events and campaigns. You will build and maintain social media accounts, engage with your followers, and monitor performance.

Content Production and Distribution

You will be responsible for creating and distributing content and online materials for the company, ranging from press releases and web content to social media posts and emails. Creating and distributing content takes a wide range of skills and tools, from a keyboard to a media manager. You will work with writers, journalists, and bloggers to create original content that speaks to an audience that is relevant to your business. You will be responsible for pitching and analysing content that has been produced, and using this content to increase your businesses’ presence online.

Analytics and Measurement

As an online marketing manager, you will be responsible for interpreting the data that is generated through marketing, social media, and other digital tactics. You will be expected to make smart, data-driven decisions to determine how marketing strategies and tactics are working and to find new ways to improve. You will work with Marketing Performance Specialists to track marketing results and implement improvements. You will also be responsible for ensuring that the right metrics are being tracked and reported on, as the role of an online marketing manager can vary from company to company.

Strategy

The role of an online marketing manager is not a one-stop-shop for marketing advice. Rather, it is a platform for you to build your experience and gain the knowledge and expertise you need to succeed in this role. In order to become a great online marketing manager, you must continue to educate yourself about digital marketing. Start by taking a look at the articles listed below, which will assist you in expanding your knowledge base in this ever-changing field.