Energy drinks have been popular for a while now. People are slowly starting to realize the health benefits that drinking these smooth beverages offers. But aside from the fact that they’re good for your health, what other benefits can they offer small businesses?
In case you’re wondering, energy drinks are designed to provide quick energy. They do this by containing large amounts of caffeine and taurine, which are key ingredients in the process of transmitting nerve impulses to the brain and body. These drinks are also high in sugar, which means they provide a quick burst of energy – but also contribute to obesity and diabetes. (1)
It would be best if energy drinks were only available to those who truly needed it. But since they’re most often sold at convenience stores and gas stations, they’re accessible to anyone. Although the benefits of these beverages are becoming more well-known, it’s still a lucrative market, with energy drink sales reaching nearly $14 billion globally in 2018.
Top Digital Marketing Tips for Small Businesses
Organic search traffic is the kind of traffic that comes from searches on Google, Bing, and other famous search engines. Google in particular is the best at understanding what its users want, making it the primary choice for SEO (search engine optimization).
Since Google is the most popular search engine, it would be a good idea to optimize your website for the top keywords that people are using to find your product. You can use free online tools like Google Keyword Planner to find the most valuable keywords and phrases for your business.
Here are a few SEO tips for small businesses:
Focus On User Experience (UX)
If someone lands on your website and doesn’t have a pleasant experience, then they’ll likely leave and not come back. This is called the “user experience” (UX) and it’s one of the most important aspects of an effective SEO strategy. UX is all about the little things that make someone engage with your content.
Your UX will depend on the type of business you have. Some industries will demand greater UX compliance, while others will require less focus. For example, restaurant SEO might require you to have high food quality and restaurant-style imagery because people usually go to those places to eat. However, if you’re in the SEO of car parts, you’ll want to focus more on content quality than anything else.
Content Is King (or Queen)
Speaking of food-related businesses, wouldn’t it be great to have a king (or queen) of content? A specialist business owner who can write amazing content that will bring in the desired results?
Unfortunately, this is a job for real life. Instead, you need to hire a copywriter who can take your brief and turn it into a beautifully written piece that speaks to your target audience. The content itself doesn’t have to be complex or highly technical. In fact, the simpler the content the better, since you’re aiming for quick SEO results.
Make Sure Your Website Is Mobile-Friendly
People use mobile phones for several things, so it makes sense that your website should be optimized for mobile browsing. You shouldn’t just make the switch to mobile-friendly design, you should completely rebuild your site from the ground up, re-targeting your audience based on their mobile device.
The advantage of a mobile-friendly site is that it’s easier for users to browse on their smaller devices, such as phones and tablets. This, in turn, makes it easier for Google to crawl and index content on your site. In other words, mobile-friendliness helps with SEO. To find out more, you can use Google’s Mobile-Friendliness Analyzer to test the usability of your site on various devices. You’ll then be able to make the necessary adjustments needed to ensure a good experience for all.
Be Careful With SEO Hacks
There are a few SEO hacks that don’t necessarily do any harm, but you should be aware of them so you don’t end up falling for a trick. One of the most common SEO hacks is the use of cheap affiliate products and services to rank well on search engines. You may want to use these tactics to quickly get your site up and running, but you won’t have the lasting benefits that come with quality SEO.
Link To Important Websites
One of the most important things that Google does when ranking websites is looking at the quality of the links that are pointing to each URL. The better the quality of the links leading to your site, the better your chances of ranking highly in search results. Your site’s internal links should connect to authoritative weblinks that have a high domain authority (DA) – essentially, these are websites that other big websites trust. If you want to learn more, check out this informative SEO guide by Moz.
Use Keywords In Your Headings, Subheaders, And Bullets
Each individual piece of content that you create on your site will need to contain the keywords that are relevant to that content. This will help determine how your site fares in search results.
When creating your keywords, make sure that they’re in a relevant context. For example, if you’re writing about a cruise ship, you might want to use the keyword “cruise ship” – this represents a relatively easy shot at the top results for any given search. (2)
However, if you’re writing about coffee-makers, you might want to use the keyword “coffee-maker” along with variations like “best coffee-maker,” “perfect coffee-maker,” or “what is the best coffee-maker?”
Use Long-Form Content
Just because people are now more inclined to browse the web on their phones doesn’t mean that they want to read short blog posts. These days, people are often looking for long-form articles, such as news articles or detailed how-to guides.
If you’ve got an interesting story to tell, then write it up as a long-form article and include plenty of facts and details about your product or service. Long-form content is easier to write and more often than not, it will perform better in organic search results – especially if you get the right links pointing to it.
Get Guest Blogging
Even though you should always aim to include quality content in your website, sometimes you’ll need to resort to guest blogging to gain additional exposure. A guest blogger is a writer who contributes content to another blog on a temporary basis. This can be a great way to gain credibility and increase traffic to your site.
If you want to get guest blogging, then simply find a relevant blog that has a small audience and ask the owner if you can write for their blog. Make sure to pick a niche that you’re familiar with and can add value to. For example, if you’re a fashion blog looking for guest bloggers to contribute fashion advice or style tips, or if you’re a travel blog looking for contributors to share their travel experiences.
Monitor Your Search Analytics
Each time that you implement a new SEO strategy or technique, you’ll need to monitor its effects on your search traffic. You can use a tool like Google Analytics to keep track of all your site’s metrics and performance, including the keywords and phrases that are driving the most traffic to your site.
As you’d expect, the keywords that are bringing in the most traffic are the same ones that you used to build your website. But what you might not expect is that not all of these keywords will perform the same. (3)
For example, if you’re using the keyword “cruise ship” to get your site’s content indexed, but you also have content that pertains to sailing, then you might see a decrease in the amount of times that your site is showing up for searches using that keyword. You should be observing and taking action on your search analytics to ensure that you have the right keywords and phrases driving traffic to your site.
Once you’ve implemented the tips above, you’ll start to see noticeable results in less than a month. Quality SEO is definitely within reach of any business, no matter the size.