Rob Balla Is the Digital Marketing Channel Specialist At Universal Screen Arts Inc

With the right guidance, tools, and strategies, even novice marketers can grow a profitable YouTube channel in no time.

That’s the promise of video marketing—to provide marketers with a free, valuable source of content that they can use to reach and engage their audience.

But carving out a niche in a crowded market can be a challenge. You need to build a community of dedicated followers who value your content enough to purchase your products, and you also need to find the right balance between engaging and entertaining.

Whether you’re a seasoned marketer or you’re just dipping your toe into the world of video content, you can use this guide to help you develop and grow a successful YouTube channel.

Create A Niche

In the world of digital marketing, marketing channel specialists are professionals who focus on a single area of expertise, such as social media or email marketing. They work with brands to drive traffic to websites and apps, and they help businesses grow their presence on social media.

What sets them apart from general web developers and digital marketers is their expertise in marketing channels and the ability to analyze and perform at a high level in these channels.

When establishing your digital marketing channel, you can craft a unique identity that sets you apart from competitors. If your expertise is in online marketing, for example, you may want to consider establishing yourself as an expert in SEO or PPC management.

YouTube For Digital Marketers

For a marketer, the appeal of YouTube is endless. Not only can you build and grow a community of followers who engage with your content, but the platform offers so much more.

The ability to upload and monetize your videos means you can try out new strategies to grow your audience. When establishing your personal YouTube channel, you need to consider what content will prove most valuable to your audience. From paid guest spots to vlogs (video blogs), you can experiment with different styles to find what resonates with your audience the most.

Build An Email List

One of the distinguishing factors of a YouTube channel for digital marketers is the ability to build an email list. While subscribers are incredibly valuable, so is the engagement you can gain from email marketing. To create a successful channel, you need to find the right balance between engaging content and valuable offers.

As an expert in your field, you have the opportunity to educate your audience about your expertise. But with that, you open yourself up to criticism as some people may think you’re being too salesy.

Instead of using your channel for brand promotion, you can use the insights you’ve gained from building an audience to send out valuable information that will ultimately lead to a sale. Every week, you can publish a new video discussing industry trends or an in-depth look at a particular subject matter. You may also want to consider publishing an eBook that you can sell in-video.

Measure The Results Of Your Efforts

With any new marketing initiative, you’ll want to track its success. Once you’ve reached a certain point of traction, you can evaluate how you can further expand your channel’s presence in your industry.

To track the results of your efforts, you can use video analytics tools to analyze your videos’ performance. With these tools, you can set up custom metrics so you can determine which video strategies are paying off and which ones you can modify or eliminate.

For example, if you’ve published a series of videos on the dos and don’ts of running a business, you can use these videos’ watch time as a metric to determine which videos resonated with your audience the most. Once you know what worked, you can replicate it and build on it.

As you gain experience, you can optimize your content’s performance and learn from your mistakes. For a while, you may want to keep your content hidden from non-subscribers. As your channel matures, however, you can begin to experiment with making some of your content publicly available. Not only does this provide value to your audience, but you can also use it as a way to build your brand’s authority.

Above all else, building a successful YouTube channel for digital marketers means finding the right balance between content creation and distribution while staying true to your niche.