The retail industry is changing – and changing fast. With the emergence of online marketplaces, people are able to research and compare products more easily than ever before. In order to survive and thrive in this new digital world, retail businesses must adapt to the changing habits of consumers. One way of doing this is through digital marketing. However, with so much competition, it is important to find a way of standing out from the crowd. That is why many businesses are turning to online marketing and adopting new techniques and strategies to better connect with customers.
Tips for Retail Marketers to Succeed in the OnlineWorld
So you are a retail marketer and want to make the transition to online marketing. Whether you are just getting started or have been working in retail for years, these tips will help you succeed in the digital world:
Understand The Power Of Social Media
If you are new to online marketing, then it is essential to understand the power and potential of social media. Through social media, brands can engage with consumers in new and interesting ways. Instead of simply communicating information about the brand, companies can use social media to become more human and approachable. Through this strategy, they can secure deeper and longer-lasting relationships with customers. The most popular social networks, such as Twitter and Facebook, allow businesses to engage with millions of people on a global scale. This is invaluable when reaching niche markets or promoting a small business.
Use Analytics To Improve Marketing Decisions
Analytics allow you to measure and track everything about your digital marketing efforts. This includes everything from website traffic to social media engagement and click-throughs. Analytics platforms, such as Google Analytics, provide a dashboard that allows you to analyze all of this information and make smarter marketing decisions. If you use analytics to examine your social media activity, you can determine the effectiveness of your campaigns and content. This way, you can constantly improve your strategy and ensure that you are always bringing new and innovative ideas to the table.
Create More Than Just AffiliateLinks
When creating affiliate links for marketing material, most merchants simply use HTML and CSS to format the text or add a bit of style. However, there is more than one way of creating affiliate links and growing a business. Instead of using simple formatting, why not try and use a more creative approach, such as using your own images or incorporating branding elements from the brand you are promoting? Doing this can make all the difference in terms of driving traffic to your affiliate links and boosting growth for your business.
Optimize Your Website For Mobile
With 71% of the world’s population using smartphones, it is essential that your website is designed to be viewed on small screens. Although most people browse the web on desktop computers, many are now accessing websites on mobile phones. Therefore, it is important that you create a mobile-friendly website, which allows consumers to browse your products easily on the go. One of the simplest ways of achieving this is by creating a responsive website. Websites that are designed to fit any screen – from large desktop monitors to small phones – are extremely convenient for consumers. So too is the multi-touch interface, which allows people to easily browse your products while using a touchscreen. This way, even those on the move can still find what they are looking for.
Start An Email Marketing Campaign
The email marketing industry grew 26% year over year in 2016 and is expected to grow to $126 billion by 2020. With customers frequently using their email inbox as a storeroom filled with all the important information they need, creating and maintaining an email list is vital for any business.
So, rather than simply sending out a mass email a few times a year, try and build a relationship with your customers by sending them useful and interesting emails on a regular basis. These emails could contain tips and tricks on how to use your products or services, or they could contain offers for reduced prices or special deals. Alternatively, you could inform your customers of upcoming events or offer a newsletter sign-up form so that they can receive your quarterly newsletter.
Use Video To Impress Consumers
Whether you are aware of it or not, people are constantly learning about you and your products through videos. This is because videos allow consumers to see your products in action and in varying conditions. When someone watches a video and discovers a defect in your product or service, they will most likely not be as willing to try it out, as they would if it was not for video.
This is why video is such a valuable tool for marketing. You can use video to illustrate how your product or service works, showcase its benefits or highlight the features of the product. If someone is watching your video and finds it interesting, they may also decide to purchase your product or service after all.
Use Textual Marketing
Though video is a valuable tool for attracting customers, so too is textual marketing. If someone is researching a product or service online and comes across your website, they may decide to purchase your product or service, even if they do not yet know what it is. Therefore, having a strong marketing presence on social media and through articles on websites is essential for any business.
One important thing to note is that, since so many people are researching products on their phone, digital marketers should make sure that their websites are responsive and optimized for mobile searches. Doing this can mean the difference between having a successful website and having one that fails to bring in any business.
In conclusion, these tips will help you succeed in the digital world of marketing and bring in new customers. Remember to be creative, innovative, and always stay ahead of the curve.