If you’re reading this, I assume you’re looking for information on renting office space in the Virginia area. If so, you’re in the right place. This article will discuss the best online resources for marketing a rental property in Virginia. There are numerous online directories and brokers that you can use to find customers.
Real Estate Boards
Real estate boards are a great place to begin your search. Consider entering your zip code and setting your search preferences to get listings that are updated daily. You can find a myriad of properties, from large office spaces to small retail stores.
Depending on your needs, you can narrow your search results to find exactly what you’re looking for. You can also utilize the tools provided by the boards to get more information about a property. For instance, you can ask the board for a price reduction/courtesy fee waiver or ask for some free parking spots.
Local Directories
Local directories are also a great place to find rental properties. Once you have a listing in a local directory, you can use free tools to gain more exposure. You can put up a short ad online or in the local paper, and gain instant credibility with potential tenants. If you’d like, you can also add photos and more details about the property. Some directories even allow you to create a free account and browse through their listings. If you enter your zip code and set the search preference to show only properties within 30 miles, you will be presented with a myriad of options.
Use these resources to your advantage. If you can, create a small listing and add it to as many directories as possible. Not only will this expose your rental to more people, but it will also make you more credible to future tenants.
Property Search Engines
Just like with real estate boards, setting your search preferences to specific parameters will help you find exactly what you’re looking for. When choosing a search engine, be sure to look for those that have physical locations in your area so you can meet in person. Also, make sure that the website is user-friendly and has photos of the properties so you can see what you’re getting into.
Try out a few different engines and see which one suits you best. Remember, the key to rental property marketing is being able to find potential tenants who will pay you on time while providing excellent service.
With millions of users, Facebook is a natural fit for any type of business or brand. You can create a business page and add photos, videos, and articles related to your rental. You can also use the platform to interact with your target audience.
Creating a Facebook page for your rental will help you establish credibility. When a user lands on your page from a Facebook search, they will see your name (not some algorithm’s guess at your name) and will know that you’re an established brand in your community. They also may reach out to you directly if they have a related question about your property.
Twitter is another popular social media platform specifically designed for businesses. Just like Facebook, you can use Twitter to engage with your audience and establish credibility. If a user follows your account, you’ll begin to see increased credibility because of their trust in your company (which you can then use to your advantage).
You can use automated tools to gain more followers, build a following, and then use that audience to engage with potential tenants. If you have a business account with more than 500 followers, you can use that to your advantage. A business with that amount of credibility can expect to negotiate a better price with customers or get a free upgrade or office space in exchange for renting office space.
Medium
Medium is a popular online publishing platform that allows for a wide variety of content. Just like with Facebook and Twitter, using Medium to engage with an audience can help establish credibility for your business. You can use the platform to write blog posts, publish books, and host webinars. It’s a great choice for brands who want to create content that is easy to understand and interesting to the target audience.
If you have a Medium account, you can use the platform to publish content related to your rental. If you have a blog, you can use Medium to post about your rental and gain credibility with potential tenants.
Instagram is a photo-sharing platform that can be used to gain credibility with your audience. Just like with Twitter and Facebook, you can use automated tools to gain more Instagram followers and then use those followers to engage with potential tenants.
There are numerous benefits to having an Instagram account for your rental. One of the biggest benefits is that it can help you establish credibility. If a user follows your account and then visits your website or calls your office, they will see your account’s coverage of the area and will know that you’re an established business in the area. In order to benefit from this, you have to be following the right steps to gain those Instagram followers. First, you have to set up a business account. Next, you have to start sharing content related to local businesses. Finally, you have to start engaging with your audience. You can do this by liking other users’ content, responding to comments, and using hashtags when posting. The more you do on this front, the more you will see results.
YouTube
YouTube is a video-sharing website that can be used to gain credibility with your potential tenants. Just like Instagram, you can use video content to engage with your audience and establish credibility. YouTube can also be used to host webinars, product demos, and placeholders for advertisers.
You can use video content to answer common questions about your rental or to show prospective tenants what life is like at your office. You can interview customers about their experience or show them around the office space. The options for video content are endless, so you can use that to your advantage.
LinkedIn is the professional’s social media platform. Just like with Facebook and Twitter, you can use LinkedIn to establish credibility with your audience. It can also be used to find potential employees as well as business partners.
If you have a LinkedIn account, you can use the platform to connect with other professionals in your area. If you want to gain credibility with a future employee or customer, you can follow the right steps to do so. First, you can find and connect with other professionals in your area. Next, you can take advantage of the platform’s SEO (search engine optimization) features to be found by potential customers searching for companies in your area.
Craigslist
Closing out the list, but certainly not the least important, is Craigslist. Craigslist is the number one source for local rental listings. It is often the first place potential tenants will look when searching for an office space in their area.
It is important to remember that Craigslist is a place for general listings. Unless you are specifically looking for a listing on Craigslist, be prepared to spend some time sifting through general listings to find what you are looking for.
In closing, these are just a few of the many options available to you when marketing a rental property in Virginia. Each of these platforms can be used to establish credibility with your audience and then, you can use that credibility to your advantage in negotiations with customers or to get better rates from suppliers. Now, you may not want to use all of these platforms, but at least one will help establish credibility with potential tenants. Remember, your goal is to find the office space that is right for you.