You’ve launched a product or service, and are excited about the response you’re getting. But while you’re achieving great interest and engagement from customers, you’re not entirely sure how to convert that interest into paying customers.
You know that the money you’re spending on ads is likely to be paying for people to click on your ad, but you aren’t receiving any revenue from these clicks. Worse still, you’re spending money on ads, but aren’t entirely sure if they’re delivering the results you’re looking for. You’re essentially playing a marketing game of musical chairs, and you’re not sure if you’re ever going to get to play. Or, if you do get to play, whether or not you’re going to enjoy yourself once the music stops.
The Cost Of Not Knowing
What if we told you there was a way to find out exactly how your marketing efforts were performing, without having to resort to arduous testing and analysis?
What if we told you that there was a way to measure the success of your marketing strategies in real time, and that this could be done for free?
What if we told you that there was a way to find the answers you’re looking for with just a few clicks of the mouse?
What if we told you that there was a way to do all of this, and that this could be done online without the use of any special tools or apps?
If this sounds like something you’re interested in, then let’s have a look at how we can help you out.
The good folks at OneOpinion interviewed me for a recent article they published on how to market a business using only social media. In it, they discussed how they were able to monitor the performance of their marketing campaigns in real time, and how this has helped them to determine the effectiveness of their strategies. They also shared some interesting tidbits about the state of online marketing and how to harness the power of social media to gain a competitive advantage.
If you want to learn more, you can check out the full article here:
How To Market A Business Using Only Social Media
So, as you can see, we’re talking about Facebook marketing, which is one of the most popular methods of online marketing. But what exactly is Facebook marketing?
Simply put, Facebook marketing is the practice of marketing a brand or product on the social media platform Facebook. Nowadays, it’s quite easy to get into Facebook marketing, as the platform itself is incredibly easy to use and understand. In addition, many businesses and brands have shifted their focus to this channel, as it is relatively inexpensive to run a Facebook ad campaign. Therefore, if you want to launch a product or service, or simply want to grow your audience, you’ll most likely end up on Facebook.
How To Market A Business Using Only Social Media
Now, it would be beneficial for you to understand that not all forms of marketing on Facebook are created equal. Although the platform is quite easy to use and accessible, it is not a meritocracy when it comes to marketing. The more you put in, the more you will get out, although there are a few shortcuts to speeding up the process. As with any form of marketing, it is essential to understand the principles in order to produce reliable and high-quality results.
Find Your Niche
When it comes to Facebook marketing, the first thing you’ll want to do is to find your niche. This is going to be instrumental in the success of your campaign. For example, if you’re selling weight loss products, you’ll want to focus on encouraging people to lose weight. Likewise, if you’re an e-commerce business selling clothes, you’ll want to target consumers who fit a certain demographic. In this way, you can ensure that you’re appealing to the right audience.
Create Regular Content
When you’ve found your niche, you can move on to the next step and start creating content. This could be anything from a how-to video on the best way to get your product seen to articles outlining the importance of your product in your chosen niche.
As a rule of thumb, create content that your audience will value and benefit from. But don’t just create content for the sake of creating content. There needs to be a reason for you to create content, otherwise it could just be another form of advertising.
Monitor And Measure The Results Of Your Campaign
Once you’ve created content for your niche, you can move on to the final step and start monitoring and measuring the results of your campaign. In order to do this, you’ll want to set up regular reporting with your ad manager. This is quite easy to do; all you need to do is log in to your account and click on ‘Ads’ in the upper right hand corner. From here, you can select ‘Account’ and then click on ‘Reports.’
Now you can see a graph detailing your performance in real time. From here you can assess the success of your campaign. If you notice that your organic reach is on the rise, but your click-through rate is still quite low, this could mean that either your ads are not attracting the right audience, or you’re not doing enough to encourage them to click on your ad.
Either way, this is information you need in order to make informed decisions about your next steps. From this point, you can decide whether or not to continue with your current course of action, or if you want to change gears and try a different approach. For instance, if you’re getting a lot of interest in your niche, but your clicks are low, you might want to consider boosting your posts to gain more traction. Or, if your organic reach is high but your clicks remain low, you could start an ad campaign focused on encouraging people to click on your ads, rather than just presenting them with content about your niche.
While we can’t stop the wheel of time and make today exactly like tomorrow, we can control how we respond to it. With that in mind, it would be beneficial for you to understand that there are a lot of tactics you can use to maximise the reach of your content, as well as how to make the most of any situation you’re in.
Hopefully, this post gave you enough information to help you in your ongoing quest to market your business. Of course, if you have any questions, please don’t hesitate to reach out. And, as always, feel free to leave us a comment below!