Regionales Online Marketing: What’s the Difference Between Local and Regional Marketing?

The internet has connected like-minded people from all over the world, which means that customers are no longer restricted to being in close proximity to the places of business. Today, entrepreneurs can target potential customers across the globe. Additionally, digital nomads and working remotely are now possibilities rather than limitations, as companies large and small have realised the convenience that technology offers. For those companies seeking to expand their markets, the internet presents the perfect opportunity to do so. However, with so much competition, it’s essential to stand out from the crowd and communicate the right message to your potential audience.

What is regional marketing?

Regional marketing, also known as ‘local marketing’, ‘regional advertising’, or ‘regional online marketing’, is the practice of marketing goods and services for sale in a particular country or region. A 2018 report from the Global Marketing & Advertising Agencies (GMA) states that as of 2022, over 1.9 billion people worldwide will be using digital marketing strategies on a monthly basis. This makes it the world’s largest and most popular form of marketing. The report also forecasts that by next year, digital marketing spending will reach £26.9 billion in the UK alone.

So, what makes up digital marketing?

To begin with, let’s look at the basics: digital marketing includes all types of marketing conducted using digital platforms (e.g. websites, social media, email marketing, or text messaging) to create customer awareness, attract and retain customers, and drive revenue.

These platforms allow marketers to target specific groups of consumers and introduce them to products and services that they might not have come across otherwise. They can also measure the success of a particular marketing effort to determine what’s working and what needs to be changed. For instance, if a company’s digital marketing efforts are generating leads but not resulting in sales, then they might want to consider experimenting with another platform or strategy.

Why Should You Specialise In Regional Marketing?

If you’re seeking to enter the digital marketing arena, then it’s essential to do so with eyes wide open. Specialising in regional marketing might not be for everybody, but it could well be the right choice for you. Here are some of the key reasons why.

No Restrictions

One of the biggest differences between regional marketing and traditional forms of marketing is that there are no restrictions. Unlike traditional marketing, which is often confined to one geographical area, digital marketing allows you to target potential customers across the globe. This presents a lot of opportunities for marketers seeking to establish a UK business or expand an existing one.

Additionally, with the right digital marketing strategy, you could target consumers in other countries, such as Germany or France where the English language is not widely spoken. This means you can communicate with potential customers in their own language, which might not be English. If you don’t want to target people outside of the UK, you can always work locally within the country to restrict your audience.

Revenue Growth Puts You In A Stronger Trading Position

The more customers you have, the stronger your position in the marketplace. Having more customers also means you can charge more for your products and services, which in turn creates a stronger position from which to negotiate better deals with suppliers. In other words, the more customers you have, the better your bottom line.

In theory, at least.

The fact is that there are numerous examples of rapidly expanding companies that chose to specialise in regional marketing. Take Amped Tea for instance. The drinks company started off as a local business in Newcastle upon Tyne in the UK, but has since grown to distribute their teas and coffees to over 20 countries worldwide. With a customer base spanning across the globe, they now have the ability to sell to a much larger audience and enjoy the benefits that come with increased scale.

Attracting The Right Customers For Your Business

If your business’ primary goal is to make money, then attracting the right customers is a necessary but not sufficient condition. One of the main purposes of marketing is to attract the right customers to your business. While many companies might seek to do so through traditional methods, getting the right customers for your business through digital marketing might be the better option. This is because you can advertise on social media and websites globally, making it easier for potential customers to find you.

A New Market To Experiment With

If you’re seeking to enter the market place as a brand new business, then specialising in regional marketing might be the ideal choice. This is because you can begin to experiment with different marketing and advertising strategies with little risk. Your business model might change, but as long as you remain at a standstill, you can experiment with different marketing ideas and see which ones work best.

Additionally, you can partner with other businesses in your region to create a win-win scenario. For example, a fashion brand, which might not have much faith in internet marketing, can partner with a digital marketing agency that has extensive knowledge in this arena.

How Can A London SEO Agency Help Your Business To Thrive?

If your business is already operating in London, then getting help from an experienced London SEO agency is an ideal option. London SEO agencies have the local knowledge that you might not have the time to gather, and they can help you to establish a significant digital footprint in the capital. They can then develop an effective plan of action to drive more traffic to your website and boost your business’ performance globally.

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