A lot has changed in the digital world since Richard Saul Wurman first envisioned “The Direct Marketing Club” over 50 years ago. In today’s digital world, a successful business can gain popularity and gain sales completely anonymously, without ever having to market an ad.
Thanks to the internet and social media, the idea of word-of-mouth marketing is more relevant than ever.
If you’re unfamiliar, word-of-mouth marketing (also known as “Word of Mouth Marketing” or just “WOMM”) is a type of marketing that relies on referrals from one person to another. Simply put, someone in need of a product or service hears about it from a trusted source and then goes on to purchase the product or seek out the service. This type of marketing is often referred to as “spontaneous word of mouth” or “organic word of mouth.”
While marketing has changed a lot in the last 50 years, the fundamentals of word-of-mouth marketing haven’t. If you’re considering using this strategy in your marketing efforts, here are a few ways to put it into practice.
Create A Community
In today’s world, word of mouth marketing is more important than ever. Thanks to the rise of the influencer and the content creator’s ability to grow a following almost instantly, consumers are more likely to trust recommendations from popular individuals in their niche than traditional advertisements.
If you’re looking to use word-of-mouth marketing in your own business, you can start by using social media to create a community of like-minded people.
You might consider utilizing platforms like Twitter, where you can find millions of engaged followers ready to engage with you about your brand, product, or service. Your Twitter community might not only be your target audience, but also existing customers, other trusted parties in your niche, and people who have an interest in your industry.
To keep your community engaged, you can use a tool like Twitter’s own Re-Tweeting Button, which allows you to re-post content from other users. When someone tweets something that’s valuable or interesting to your audience, you can “re-tweet” it, giving credit to the original author.
Make Use Of Technology
In the last 10 years, the word-of-mouth marketing industry has changed significantly thanks to the rise of technology. Thanks to the internet, customers have 24/7 access to information, which has made it much easier for them to discover new things and make informed buying decisions.
If you’re looking to grow your business using word-of-mouth marketing, you can take advantage of this technology by setting up an online shop, using a platform like Shopify to build your ecommerce store, and ensuring that your online store is user-friendly and secure.
An additional advantage of having an online shop is that you can take advantage of email marketing, which allows you to send marketing messages to your customers at any time, whether they’re online or not. Thanks to the growth of email marketing, you can find the right audiences in your niche and use email to promote your business, product, or service.
Run Competitions And Promotions
Word of mouth marketing is about more than just introducing a product or service to the general public and having them buy it; it’s also about motivating existing customers to engage with your brand, product, or service in order to gain more business.
If you’re looking to grow your business with word-of-mouth marketing, you can start by challenging your customers to discover new things about your products and services. You might consider using a tool like Rafflecopter to run a competition, where participants can share the prize with their friends and followers. You can also ask winners to promote your brand, product, or service on social media, as long as you include them in your next promotions.
Monitor And Measure The Results Of Your Efforts
Thanks to the rise of digital marketing analytics, getting measurable results from your marketing efforts is easier than ever. Thanks to tools like Google Analytics and Bitly, which can be integrated directly into your site, you can track the results of your efforts in real-time. From there, you can determine which strategy is performing the best and make necessary adjustments to future marketing campaigns.
If you’re looking to grow your business with the help of word-of-mouth marketing, you can take advantage of this technology by setting up a Google Analytics account for your website and using their free Google Ads Basic tool to set up your initial ad. You’ll then need to use their paid versions of their tool to set up your remarketing ads and use the Google Analytics’ free conversion tracking tool to monitor the results of your marketing efforts.