Most affiliate programs will pay you a commission when someone purchases a product following your affiliate link. But what happens when the product is one you’ve promoted? That’s when things get interesting. In this article, we will discuss how you can get paid even when a customer clicks a link that leads to a purchase from an online shop that your audience has previously interacted with.
Before we get started, it’s important to note a few key concepts that will help you understand what is entailed in this type of arrangement. The first is a/b testing. A/B testing involves running different versions of an online store’s website in parallel and measuring the results to identify which version performs the best. For example, you may want to compare an iteration of the site featuring a blue background with the overall performance of your blog’s affiliate link to a product, or the performance of your site’s social media posts with the performance of your affiliate link.
The second crucial concept is retargeting. When a user visits your site, regardless of whether they make a purchase or not, you can show them content that is tailored to their interests. This content may appear in the form of an ad or a recommendation for a product that they could have an interest in. Retargeting is crucial for increasing conversions and profits from affiliate marketing. We’ll discuss how to implement retargeting in Shopify in depth in a bit.
Why Affiliate Marketing When You’ve Promoted a Product?
It’s important to keep in mind that you are an affiliate. This means that you earn a commission when someone clicks a link or makes a purchase after being presented with your product or service recommendation. You don’t actively try to sell products; you’re simply presenting users with content that is likely to generate a purchase.
If you’ve promoted a product on your blog or social media channels, you’ll want to consider using an affiliate marketing strategy. This allows you to continue earning revenue from the product even if the person purchasing it has no connection to your audience. Essentially, you are marketing a product while also marketing yourself as an affiliate for that product. This is called ‘double-dipping’ and it’s perfectly legal.
How Does It Work?
As an affiliate marketer, you will want to establish yourself as an expert in your chosen niche. When a new user lands on your site, you should have something compelling them to stay and take a look around. Some of the tools you can use to establish your expertise are case studies, product reviews, or even blog posts about how to use a specific product or service. The key is to find ways to provide valuable content that is relevant to your audience.
When a person stays on your site for a while and takes a look around, they may notice that you’ve curated content that is relevant to their interests. In these instances, you can offer them content that is tailored to their interests in exchange for their email address or other contact information. You can then use that information to market the product you’ve promoted. This type of arrangement is called’retargeting’ and it can be a powerful tool for increasing sales.
What Forms Does It Take?
In addition to providing value and relevant content, you also want to ensure that your visitors feel that they’re making the right choice by visiting your site. One way you can show them that it’s the right choice is by presenting them with compensated options. Some of the more recognizable brands that use affiliate marketing successfully are Amazon, Apple, and Google. When you promote a product on your site, you may see ads that appear to be connected to that product. When a person clicks one of these ads, they may be redirected to a site that offers that product for purchase. This scenario is called ‘affiliate marketing’. You will also want to consider using a digital marketing agency to help you with strategies that allow you to remain independent while also gaining the benefits of big-name brands.