The Covid-19 pandemic was just one of the many real-life catastrophes revealed by online learning. As schools and universities closed down, thousands of online marketing degrees became available to students around the world. Many of the online marketing courses are highly relevant and applicable to real life, as companies can no longer afford to ignore the power of digital marketing. Many businesses suffered financially during the pandemic, and were forced to consider their marketing strategy. With the world changing again, the demand for online marketing courses will only increase.

Why E-learning Is the Future of Marketing

The Covid-19 pandemic was just one of the many real-life disasters revealed by online learning. As schools and universities closed down, thousands of online marketing degrees became available to students around the world. Many of the online marketing courses are highly relevant and applicable to real life, as businesses can no longer afford to ignore the power of digital marketing. Many businesses suffered financially during the pandemic, and were forced to consider their marketing strategy. With the world changing again, the demand for online marketing courses will only increase.

E-learning was certainly not a new concept when the Covid-19 pandemic hit. Many universities around the world had already established their online learning platforms, and as a result, experienced a sharp increase in enrolments. According to a recent report from DMA World, there were approximately 4.9 million students that enrolled for an online class between March and May this year, a rise of 68% on the same quarter last year.

Traditional brick and mortar universities are likely to have invested heavily in online learning platforms, which are now being leveraged to their full potential. This trend is likely to continue, as many established universities now have the brand recognition and student referral benefits that attract the next generation. They also benefit from the flexibility that online learning offers, as students can access the course at any time, from any device.

Which Online Marketing Degrees Should You Pursue?

The Covid-19 pandemic was just one of the many real-life catastrophes revealed by online learning. As schools and universities closed down, thousands of online marketing degrees became available to students around the world. Many of the online marketing courses are highly relevant and applicable to real life, as businesses can no longer afford to ignore the power of digital marketing. Many businesses suffered financially during the pandemic, and were forced to consider their marketing strategy. With the world changing again, the demand for online marketing degrees will only increase.

To maximise your studies and avoid missing out on a potentially lucrative career, it’s important to consider your options: which online marketing degree should you pursue?

Digital Marketing Foundations

One of the most in-demand jobs in marketing right now is that of a digital marketer. Naturally, with so much emphasis on digital, many universities and colleges have responded with expanded online marketing curriculums. One of the most popular courses that emerged during this time is digital marketing foundations. As the name suggests, this course will equip you with the knowledge and theory required to become a successful digital marketer.

Digital marketing fundamentals cover the following topics:

• Digital marketing strategy
• User experience design
• Content marketing
• Inbound marketing
• Marketing analytics
• E-commerce
• Campaign management
• and much more…

This is an extremely valuable course for any aspiring digital marketer. The fact that universityX offers this course online makes it particularly accessible to those who might not otherwise have the opportunity to study digital marketing. Furthermore, many businesses are now embracing the power of digital marketing, and with continued growth anticipated in this area, the demand for skilled digital marketers will only increase.

Marketing Management

Another popular choice to emerge during the pandemic is marketing management. Essentially, this is a course for those who want to become marketing directors or company founders. It essentially runs alongside digital marketing foundations, and provides you with broader management and leadership skills.

The combination of marketing management and digital marketing will equip you for the following careers:

• Marketing director
• Product manager
• Chaplain marketer
• and much more…

This is one of the most well-established online marketing degrees, as well as one of the most in-demand. It’s a really popular choice, particularly with younger students who see it as a stepping stone to a more prestigious career. Naturally, with so much competition for jobs in marketing, the demand for experienced marketing managers will only increase.

Content Marketing for Online Marketers

This is one of the most valuable courses for those who want to become a successful online marketer. Naturally, with so much emphasis on content, many universities and colleges have expanded their online marketing curriculums to include courses on copywriting and content marketing.

The purpose of content marketing is to create and distribute relevant and valuable content to attract, engage, and delight website subscribers, social media followers, and leads – essentially, anyone who has the power to choose your product or service.

Due to the digital marketing and content creation tools available, this course is highly applicable to those seeking to further their career in marketing, and particularly those seeking to become a content creator. As digital marketing continues to evolve, the demand for content creators will only increase.

Inbound Marketing and Community Building

Inbound marketing and community building are two of the most popular course topics in online marketing. Inbound marketing is all about attracting, engaging, and delighting people to grow a business.

Much like content marketing, inbound marketing will equip you with the skills required to become a successful in-house marketer. Naturally, with so much emphasis on inbound, many businesses are also establishing in-house marketing teams, which require skilled marketers.

Community building is a broad term used to describe the process of attracting, engaging, and delighting people to grow a business via social media.

This course is highly applicable to anyone seeking to further their career in digital marketing, particularly those seeking to become a content creator or in-house marketer. Naturally, with so much emphasis on communities, many businesses are now taking to social media to gain visibility, and with that, the demand for skilled community managers will only increase.

E-commerce and Marketing Analytics

This is one of the newer courses in online marketing, but already, it’s one of the most popular due to its relevance and applicability to everyday life. Naturally, with so much emphasis on e-commerce, many universities have added courses on web design and online store management to their online marketing curriculums.

e-Commerce and marketing analytics will teach you how to set up and manage an online store, as well as how to design marketing campaigns, analyse data, and optimise digital marketing.

This is one of the more technical courses in online marketing, and it really sets you apart from those seeking to solely follow the general marketing trends. However, with the abundance of valuable knowledge that you’ll gain from this course, many businesses will be able to afford not to ignore your services.

Campaign Management

Last but not least, we have campaign management. Simply put, this is the course for those looking to further their career in marketing and particularly those seeking to become a campaign manager. Like inbound marketing and community building, campaign management is a broad term used to describe the process of attracting, engaging, and delighting people to grow a business.

Much like community management, campaign management will equip you with the skills required to be a successful digital marketer. Naturally, with so much pressure to outperform competitors, the demand for skilled campaigners will only increase.

This is one of the more generic courses in online marketing, meaning that it’s applicable to many different industries and platforms. However, with the increasing demand for digital marketing campaigns, the demand for skilled campaign managers will only increase.

Other Considerations

Naturally, with so much attention focused on digital marketing, many businesses are now recruiting solely for digital marketing roles – even those seeking to become marketing directors or company founders. This makes it more important to ensure that your chosen institution provides you with the skills you need to succeed in this highly competitive area.