Most business owners have heard of online marketing, but only a small number know exactly what it is. Online marketing involves getting website traffic through various channels like social media, emails, and search engines. To make sure that your online marketing is effective, you need to put into practice what you’ve learned. That’s why we’ve compiled this guide: to help you reboot your online marketing and get the most out of your current efforts.
Set Goals And Objectives
One key element in any successful marketing plan is setting clear goals and objectives. Without these, you may end up wasting a lot of time and money without being able to measure your progress accurately. Setting goals and objectives should not be a problem for you since you’ve already mapped out your marketing strategy. The main thing to keep in mind is that you should have both short- and long-term goals. Long-term goals should be focused on expanding your customer base while short-term goals should be used to assess the immediate results of your current marketing efforts. Here are some examples of long-term and short-term goals to help you get started.
One of the most important things to consider when setting your long-term marketing goals is whether to focus on organic or paid traffic. Organic traffic is free and comes from social media sites and other websites that want to promote something good to their audience. Paid traffic, on the other hand, is generated through paid advertisements on social media sites or webpages. There are pros and cons to both approaches, but it’s essential that you decide which one is more beneficial to your business. If you’re looking for initial growth, you may want to go for paid traffic since it’s usually cheaper and often times more effective. On the other hand, if you’re looking for short-term results, you may want to opt for organic SEO.
After you’ve set your long-term goals, you can move on to your short-term goals. These should be focused on making incremental improvements to your marketing plan. For example, if your long-term goal is to double the amount of traffic to your website, your short-term goal should be to increase web traffic by 50%. Setting mini-goals like this helps you stay focused and ensures that you’re consistently improving your marketing efforts. One important point to keep in mind is that you should set challenging goals. If you’re aiming to increase your web traffic by 20% in the next month, you’ll want to make sure that your efforts are putting in adequate preparation so that you can meet this goal.
Create A Marketing Plan
Having a rough idea of what you’ll do and when you’ll do it is essential to making any plan work. That’s why we’ve compiled this guide. Now that you have an idea of what online marketing is and the importance of having a plan, we can work on creating a solid plan for your business. There are five steps to follow to create an effective plan.
Choose One Platform
The first step in creating a marketing plan is choosing one social media platform and sticking with it. If you’ve decided to go with paid traffic through social media, stick with it and don’t change platforms without careful thought. Changing platforms without careful consideration can lead to a huge amount of technical hassles and lost marketing momentum. On the other hand, if you’ve decided to focus on organic SEO, you can change your social media platforms as often as you like since almost all social media platforms are completely free. Facebook, Linkedin, and Twitter are some of the most popular social media platforms.
Find Your Niche
Once you’ve decided which social media platform you’ll use, you can start researching and finding your niche on the platform. Do this by looking for keywords in the search bar on the homepage, browsing through trending topics, and watching the most popular videos on your topic. Finding your niche on social media can be a laborious task, but having a clear idea of your target audience’s demographics and behaviors can be a great boost to your marketing plan. Research shows that a company’s social media strategy is more effective when it’s tailored to a specific audience rather than using one-size-fits-all approaches. Tailored strategies make brands appear more authentic to customers and allow companies to grow their following and engage with their audience more effectively. For example, if you’re an e-commerce store that sells women’s clothing, you may want to look into the blogs and websites that cover female fashion trends since your target audience will be more inclined to find your product recommendations if they’re interested in fashion trends.
Plan Your Content
After you’ve found your niche, the next step is to plan your content. This part of the process is really important because it will help you put all the other steps into practice. To make sure that your content is as effective as possible, it needs to follow a certain structure and need to speak to your target audience. The following are some of the elements that make up a solid content plan:
- An introduction to the topic;
- Tactics, tricks, and tips to improve your marketing strategy;
- Examples of other successful stories or cases on the topic (known as “learning through example”); and
- A conclusion that sets the stage for the next step.
A great plan starts with a call to action. This is where you tell your audience exactly what to do next. For example, if your introduction to the topic is “How to increase your website traffic”, your call to action might be “How to get more website traffic”. Don’t worry; we’ve got you covered on this front. Just remember to vary your calls to action depending on your content’s structure and the nature of your business. If you want to learn more, review our SEO checklist or hire a freelance copywriter to create some SEO-optimized content for your site.
Determine The Best Time To Post
Once you’ve got your content planned, the next step is to determine the best time to post. There are three important things to keep in mind when doing this:
- The “right” time to post depends on your content’s purpose;
- The amount of time that you spend posting determines the “right” time for your audience (i.e., earlier in the day, on a weekend, or at night when people are sleeping); and
- You need to take into account your target audience’s time zone (i.e., Eastern, Mountain, or Pacific Time)
Your target audience’s time zone is an element that you need to consider when choosing the right time to post. For example, if your target audience is in the Eastern Time zone and you live in the Pacific Time zone, you may want to post at a time when your readers are asleep or busy having their morning coffee. Choosing the right time for your content is all about finding the sweet spot where your audience has the highest engagement rate. Once you’ve found this spot, your content will be effective regardless of the time of day or night that you post it.
Consult With A Market Researcher
If you’re serious about marketing, you’ll eventually want to do more than just talk about marketing. That’s why we’ve compiled this guide. At this point in the process, you’ve probably realized that there’s a lot to learn and it may be overwhelming to take on by yourself. That’s why we recommend that you hire a market researcher to help you uncover the best strategies for your business. A market researcher will examine your target audience and come up with a list of insights that will help you improve your marketing efforts. They will also be able to give you an idea of how well your current campaigns are performing and help you determine what to do next. Hiring a market researcher is an excellent way to get the most out of your online marketing efforts.
Check Out These Helpful Resources
The first step to creating an effective online marketing strategy is understanding what it is and what it isn’t. To make sure that you get the most out of your efforts, we’ve compiled a list of helpful resources that can help you along the way.
The following are some of the best places to start if you’re looking to learn more about online marketing: