You have landed on a real estate photography site. Congrats! This blog post will teach you everything you need to know about marketing real estate photography.
Set The Tone At The Top
Just like any other blog post you are reading right now, this one will start with some great opening lines.
Depending on your niche, you can select the best ones from among the many real estate photography blog posts on the internet. When a prospective client comes to your website, they hopefully will feel engaged from the very first sentence and keep reading
Make It Relatable
If you are working with a real estate photographer to market their services, then you have to make sure that your own website is relatable to their target audience. The simplest way to explain this is to say that you have to speak the language of the people you are trying to reach. When you write in plain English, you might sound like a cartoon character.
For example, if your target audience is mostly millennial real estate shoppers, then you should probably steer clear of traditional real estate agent-centric language and instead opt for a blog post that is engaging and relevant to them. You want to make sure that they feel that they can trust you when it comes to their most vital investment: their home. The more you know about your target audience, the better you will be able to craft relevant content that will appeal to them.
Know Your Audience
Just like any other type of marketing, you have to know your target audience to craft the best possible content for them. The key to good real estate marketing is to figure out who your target audience is, what they want, and how you can give it to them. Unfortunately, this is not an easy task. You will have to dedicate a lot of effort to research and analysis before you can form a solid foundation for your marketing campaign.
Plan Your Content
Now that you have a clearer picture of your target audience’s needs and desires, you can craft blog post ideas that will appeal to them. You will also need to set the date for the posts to make sure that you do not end up with a massive amount of content that is all set to go live at the same time. The later you start planning, the better. This will give you a better shot at making the most of your content and ensuring that each post is as relevant and engaging as possible.
Pick A Topical Theme
Now that you have some content ideas, how about we craft one massive blog post that is a compendium of all of your best content on a particular theme? This will allow you to choose a single topic to focus your efforts on and craft a high-quality blog post around it. For example, if you are a luxury real estate photographer, you can choose to craft a post about extravagant lifestyle changes that homeowners make. Or if you are a lifestyle photographer, you can choose to focus on the lifestyle of the wealthy. Or if you are a pet photographer, you can write about the different breeds of dogs that people keep as pets. There is a lot of scope for an engaging blog post on a topical theme.
Measure The Success Of Your Blog Post Strategy
Now that you have a massive blog post in the can, how about we measure the success of our strategy? One of the easiest ways to do this is to look at the number of views that the blog post receives. If you have a blogging platform, you can track the number of times that your post was accessed, as well as the number of times that it was tweeted about or shared on social media sites like Facebook and Instagram.
If you can get some stats on your blog post from a reputable source, then you can rest assured that you are on the right track. A blog post that receives a decent amount of attention online is certainly a sign that you are doing something right. However, you should not get too carried away with this metric. The quality of the content is more important than the number of views that it receives. The more you put out there, the more you will get back. Keep iterating on this blogging strategy and before you know it, you will have a flourishing blog that is earning you money and gaining you prestige.
Hopefully, this post gave you some solid tips on how to market your real estate photography for clients. Do you have any other tips or suggestions? Please feel free to leave us a comment below!