How to Use Real Estate Websites to Sell More Real Estate

You have a wonderful, unique piece of real estate – maybe it’s a home that you bought a few years ago and have slowly been fixing up, or an apartment that you share with your spouse. Maybe it’s a sprawling, brand new mansion with everything a homeowner could want or need. Whatever the case may be, there’s a reason why you bought it in the first place, and it wasn’t because you needed an extra bedroom.

The issue is that, somehow, you ended up with this one piece of real estate and now you need to find a way to sell it. If you’re looking for an easy way to sell your home, you’ve come to the right place. We’re going to teach you how to use real estate websites to sell more real estate.

The Basics Of Online Marketing

Before we get started, it’s important to establish some basic guidelines. Like any other form of marketing or advertising, online marketing or marketing requires a bit of a learning curve. You don’t need to be an expert to get started, but you do need to understand some fundamental things about making money online. It’s all about marketing and advertising, so let’s get into it.

Attracting Potential Buyers To Your Listing

As mentioned by the name, a real estate website is where you’ll do most of your marketing. One of the first things you need to understand is how a real estate website works. Your real estate website will act like an online storefront or storefront for your listings. When a potential buyer (also referred to as a ‘lead’ or ‘client’) visits your real estate website, they will be directed to a particular page that will display all of the available properties that you have for sale. Depending on the nature of the website, this could be a simple list of properties or a more sophisticated page that contains images of your properties and textual descriptions for more thorough research.

To get the best results from your real estate website, it is important to design the page with a top-notch interior that puts the ‘cream’ on top the ‘cake’. A beautifully designed, well-written, and user-friendly page will all contribute to attracting potential buyers to your listing. Another important factor is to keep the ‘transaction’ as ‘friendly’ and ‘painless’ as possible. Your website’s goal should be to make the process as quick and straightforward as possible. Think of your real estate website as an online marketplace where people are going to buy and sell your properties. You, as the listing agent, play an important role in making sure that the process is as stress-free as possible. Think of yourself as a merchant or shop owner, interacting with potential buyers and getting the process started. Ideally, you want to create a good impression and establish trust quickly – in other words, you want to do everything in your power to make the process as stress-free and pleasant as possible. Your website’s success depends on you. Think of your real estate website as a sales tool to generate leads and eventually make a sale.

Rapportive

In case you’re wondering, rapportive is a word that you’ll find thrown around a lot when it comes to online marketing. It simply means that, as a marketer or website owner, you need to make sure that your online marketing is working effectively for your target audience. In other words, you want to find out who your audience is and what they want – this way, your online marketing will be more effective. If you can get rapportive with your audience, you’ll be able to improve your conversion rates and find out what works and what doesn’t work with your target audience. This will, in turn, help you to improve your conversion rates and establish brand loyalty.

Web Analytics

The field of web analytics refers to the collection and analysis of data about web activity, usually via cookies or similar mechanisms. This data can then be used to track and evaluate website traffic and gain important insights into which strategies are working and which ones need to be adjusted. A crucial component of any successful marketing or advertising campaign is measurement. Without monitoring and measuring your efforts, you won’t know whether or not your campaign was effective – it’s essential to know what worked and what didn’t. Web analytics allows you to measure the results of your campaign so you can repeat it if necessary. In terms of establishing trust with potential buyers, web analytics can be useful in monitoring the quality of your website and finding out whether or not your target audience is finding what they are looking for. It can also measure how effective your various marketing tactics and strategies are – if, for example, a certain email campaign is producing the desired results, you can replicate that strategy without risk of failure. There are many free tools available for this purpose – take a look at Google Analytics, for example, which allows you to track all website traffic and generate important reports on visitor behavior, allowing you to identify areas of improvement and growth.

Social Media

Thanks to the wonders of modern technology, you now have the ability to connect with potential buyers and sellers across the globe. Social media is, essentially, a form of online marketing that allows you to connect with people in order to promote your goods or services. There are many different platforms available for social media – LinkedIn, Twitter, YouTube, and Facebook, for example – and each one has its perks. Think of social media as a way to connect with your existing network of friends and colleagues, as well as attract potential buyers that you might not have been able to reach before. The best part is that you can do this from the comfort of your own home. If you have a Facebook page with thousands of followers, you can post updates about your real estate listings and interact with potential buyers. Remember: you can always opt out of having your information shared on social media sites – you don’t have to give it to anyone, not even your closest friends. You can use the information you have to your advantage and, if you’re feeling extra adventurous, you can even start an online store to sell and market your goods and services online.

Email Marketing

While social media is all the rage when it comes to connecting with potential buyers, email marketing is still an important factor in any online marketer’s toolkit. Email marketing allows you to connect with your audience via newsletters and similar periodic emails that provide important, up-to-date information about your product or service. You can use email marketing to promote your real estate website and gain additional exposure, connecting you with more people and potentially increasing the amount of traffic that comes to your site. Thanks to things like autoresponders and drip email campaigns, connecting with your audience and engaging with them is much easier than it has ever been. To make sure that your email marketing is effective and driving potential buyers to your site, use things like A/B testing, cohort analysis, and multivariate testing. Testing different combinations of words and themes allows you to see which ones produce the best results. After you’ve established your email list, you can use them to send out regular newsletters that contain important information about your product or service – something that can be of interest to your audience. The more you engage with your audience via email, the more they will trust you and, eventually, buy from you. Keep your emails short and sweet – under three or four sentences – and make sure to include a call-to-action that encourages your audience to visit your site. You can also use email marketing to transition people from visitor to customer – or from customer to brand loyalty – by encouraging them to do business with you. Some examples of call-to-actions you can use include ‘shop now’, ‘get started’, ‘continue shopping’, and ‘learn more’.

Search Engine Optimization (SEO)

SEO is the process of getting traffic from search engines (like Google and Bing) to your site. The more you do to get organic (meaning non-paid) search engine traffic to your site, the more you’ll grow your real estate business. There are many different types of SEO, but the basic idea is to get traffic from search engines for the right keywords and phrases. Once you have the right traffic, you can use all the above-mentioned tools to track the behavior of your visitors and establish areas of improvement. Additionally, SEO can help you get found when potential buyers search for keywords and phrases relevant to your product or service – in other words, SEO can help you ‘get seen’ when potential buyers search for what you have to offer. Search engine optimization is a continuous process that you’ll have to monitor and measure – in the beginning, you won’t see much return on your investment, but as you continue to do it, the results will start to stack up. The more you do, the better you’ll become at it. To start, try using free tools like Google Keyword Planner – for basic search engine optimization, all you need is a good web browser, a microphone, and a couple of clicks of the button.