What Are the Best Free Marketing Problems? You can start with “finding your audience”, because this is one of the most important issues facing any marketer. Of course you need to find the right audience for your product or service, but once you do, you have to engage with them and keep them interested to grow your business. You can also consider “building trust” as a free marketing problem. After all, you are trying to persuade someone to buy your product or service. You want them to trust you, so that when you knock on their door to offer them a discount, they will say “come in, I trust you”. Even more difficult is “increasing conversions”. This is when you want to change a passive audience into a committed one. Consider email marketing as an example. You are trying to get someone to take a click or a tap on a button to sign up for your email list, or to visit your website. That is converting someone into an active consumer. So it is important to find the right balance between having an open and accessible email list, and keeping people on your list because you know they are committed to your brand.
Attracting New Customers
Every day, you wake up and you go to work. And then you go home and you do it all over again. Now you are wondering, “is this it? Am I going to keep pulling off this same routine for the rest of my life?” You need to ask yourself, “how am I going to grow my business?”
The first step towards growing your business is attracting new customers to your store. Nowadays, there are multiple ways to do this including paid advertising, content marketing, and even referral marketing. But, if you want to stay in touch with your customers and engage with them on a deeper level, you should consider using free marketing methods.
So what are the best free marketing methods available? Let’s take a look.
1. Direct Mail Marketing (Mail Chimp)
The first, and most obvious, free marketing method you should try is direct mail marketing. This is when you send out physical mailers to people, asking them to opt-in for your email list. With the growing prevalence of email scams, it is no surprise that people are hesitant to give out their email addresses. So to combat this, you can use a tool like Mail Chimp to collect emails.
With Mail Chimp, you can create a mailer and target people based on their interests. You could send out a promo code for a freebie, or you could try an experiment in which you send out an unsolicited email with a simple question (“are you interested in learning more about our product?”).
When someone subscribes to your email list through Mail Chimp, you can then send them regular mailers with content that is relevant to them. For example, if you are marketing an e-commerce store, you could send out regular emails with special offers or discounts.
2. Social Media Marketing (Pinterest)
Another great, free method to attract new customers is social media marketing. With the rise of platforms like Pinterest, Instagram, and YouTube, it is now possible to reach a wide audience without paying for commercials.
The challenge with social media is creating compelling content that will keep people interested. To achieve this, you have to be very consistent and build up a community of engaged followers. You can start by taking advantage of platforms like Instagram and Pinterest, which are ideal for marketers looking to engage with their audience.
As a general rule, social media users expect to see content that is regularly updated and compelling. To maintain their interest, you have to provide them with content that is valuable to them. To get the most out of your content, you should try and engage with your audience using multiple platforms. This is important because different platforms have different reach and a user may follow you on one but not the other. For example, if you are doing marketing on Instagram, you may want to consider using the platform’s call-to-action buttons to encourage people to subscribe to your email list or to visit your website.
3. Email Marketing
Another effective free method to attract customers is email marketing. This type of marketing is when you send out emails to people who have subscribed to your email list. You can use a tool like MailChimp to send out mass emails with content that is relevant to them. You can also consider doing a weekly digest of all the content you have sent out, and monitoring the opens and clicks on the various email marketing messages you have sent out.
Getting people to subscribe to your email list is only the first step. Once you have a significant number of subscribers, you can then consider using a tool like Benchmarking.com to compare your unsubscribe rate to that of your competitors. Having an up-to-date, relevant email list is crucial to the success of your business, so you should definitely consider investing in email marketing.
Optimizing Websites For SEO
Another important step towards growing your business is optimizing your websites for SEO (Search Engine Optimization). SEO essentially means that you are doing a number of things to make your website more visible to search engines like Google.
You can start by creating content that is relevant and valuable to your target audience. One of the best places to get relevant, valuable content is from other websites that are already ranking well in the search engines.
You can then use this content to build internal links between your website and the other websites.
Building a community of engaged followers is also important for SEO. You can get started with this quickly by using tools like Google+ and Instagram to share and comment on articles, videos, and other content that is relevant to your niche. Doing this will help you build credibility with your audience and make them more receptive to your offers.
On the subject of SEO, you should also consider paying attention to the reviews that are available for your products. Look for products that have been rated highly by their customers, and try to buy products that have been tested and proven to work. This way, you will have some level of confidence that you are making the right decision and that the product is safe to use.
Final Takeaway
As you can see, there are several free marketing methods available to you. One of the best things about these methods is that they do not require a lot of money. So, if you are looking for ways to grow your business, you should definitely consider trying these out. In addition to that, these methods can help you connect with your audience on a more personal level. To get the most out of these platforms, you have to be consistent and build up a community of engaged followers.
Depending on your product or service, you may want to consider using different platforms to reach your target audience. For example, if you are marketing an e-commerce store, you may want to try and capture as much of the online shopper audience as possible. To get the most traction, you could then consider using platforms like Pinterest, Instagram, and Facebook to connect with your audience.