In the last two years, several online marketplaces have popped up that make it easier for authors to connect with readers, but marketing these online platforms can be challenging. In this article, we will discuss the various aspects of marketing your read services online, including how to price your products and generate publicity.
In the last two years, several online marketplaces have emerged that make it easier for authors to connect with readers. Some of these marketplaces are focused on providing a specific type of content—such as Young Adult fiction or Fantasy —while others, like Amazon, aim to be a one-stop shop for all types of books. When an author decides to make the jump to digital publishing, the first thing they should consider is whether or not their ideal audience (readers) prefer to interact with the content online. If so, it’s time to explore the various platforms available to connect with these potential customers.
The Pros And Cons Of Different Publishing Platforms
When choosing an online publishing platform, there are a few things to consider. For instance, do you want to host and manage your own website, or do you prefer to use a third-party platform that provides a publishing dashboard? You will need to make this decision based on your experience level and the amount of support you need from the provider. Having your own website is more complex and comes with a higher initial cost, but it also gives you the opportunity to move away from the restrictions imposed by a third-party platform (such as Amazon) and optimize your content for SEO (search engine optimization).
The Difference In Marketing Strategy
When an author decides to engage with potential customers through online channels, it’s important to remember that there is more than one type of marketing campaign that can be used to drive traffic to your site. In the next section, we will discuss a few of the most effective strategies for marketing your read services online.
1. Developing An SEO-friendly Blog
If you decide to go the route of publishing digitally, the first thing you will need to do is establish a blog. A blog offers you a few distinct advantages when used as a marketing tool. First, everyone knows what a blog is and how to find them, so when customers hunt for the products or services you offer, your blog will be among the first results that pop up in their search.
A blog also makes it easier to keep customers and potential customers engaged through content marketing. You can use a tool like Google Content Planner to develop a content schedule that will engage readers and keep them coming back for more. In addition to establishing a blog, you should also consider creating some content for other platforms (like Twitter or Medium) to help expose your work to more people.
2. Creating Social Media Accounts
With the rise of the sharing economy, more and more authors are discovering the power of keeping in touch with their audience through social media. In addition to creating a blog, you should consider creating a Twitter account for your work and eventually, a Facebook page.
These social media accounts can be used to send out regular status updates on all of your new content as well as to engage with your followers through a combination of interesting content, mini-blogs, or just simple banter.
3. Developing Good Content
Another essential part of any online marketing campaign is good content. This could include blog posts, product descriptions, or just about anything you can think of that might interest your audience. When using content to attract customers to your site, make sure that the information you provide is valuable and that it will encourage potential customers to make a purchase. You can also use free tools like Memeber to create highly shareable content that will continue to drive engagement with your audience.
4. Using Online Marketplaces Effectively
There are several online marketplaces, like Amazon, that provide a space for authors to connect with readers. These marketplaces give authors the opportunity to publish their work and maintain a continuous connection with their audience, making them the perfect place for marketing your read services.
As an author who wants to market their work digitally, you should consider using Amazon as your primary channel for reaching readers. Why? Amazon offers the ideal platform for an author looking to connect with readers. First, they boast the second-largest online audience in the world, so you will have plenty of access to potential customers. In addition, Amazon has a dedicated team of customer service reps who are available to help with any problems or queries you might have.
Since launching in 2015, Quora’s Business Intelligence Platform has been collecting data on how authors engage with their audiences across multiple channels. The information gathered by Quora —including social media activity, website traffic, and purchase behavior—can be found in a single place, making it easier for authors to keep track of their performance.
5. Measurement And Analysis
Last but not least, we have measurement and analysis. It’s essential that you take the time to measure the effectiveness of your marketing efforts regularly, particularly if you want to determine if the approach you took was successful or if you need to alter your strategy. The good news is there are plenty of free tools out there that can be used to track the performance of your various marketing efforts, like Google Analytics and Hootsuite.
To wrap things up, when an author chooses to go the route of publishing digitally, the first thing they should consider is whether or not their ideal audience (readers) prefer to interact with the content online. If so, it’s time to explore the various platforms available to connect with these potential customers.