Marketing Online Book: How to Read and Use Ebooks Effectively

This past year has seen the rise of digital nomads and content creators making a living online. Thanks to the likes of Amazon, which owns the largest online bookstore in the world, and Barnes and Nobles Nook, which introduced the ereader, the world of online reading has opened up to many more people than ever before. In the same way that traditional publishers moved from paper to ink and then to pixels on a screen, so too have the publishing industry’s tactics shifted to the digital sphere. Digital nomads and content creators who are able to establish themselves as a brand and grow an audience through content marketing and SEO will find that earning potential is there for the taking.

The Rise Of Digital Nomads And Content Creators

The lines between traditional offline jobs and digital nomads are blurring, and everyone from marketers and content creators to SEO specialists and social media managers are finding opportunities in the growing field of digital marketing.

Thanks to the expansion of the sharing economy—which enables individuals to freelance or become a gig worker—more people than ever are able to make a living online. In fact, according to the 2020 Marketing Sherpa research, 47% of U.S. marketers plan on using digital nomads in their marketing teams next year.

Even seemingly prestigious brands like Forbes are now encouraging their journalists to get digital nomad, writing that “[t]he most successful digital nomads will become as indispensable to their respective brands as the top tier of in-house marketing strategists”.

Why Browsing Online Is Increasing

While the rise of digital nomads and content creators is a relatively new phenomenon, the rise of the internet and e-commerce has made viewing online content a hobby and a necessity for many people.

In the last 12 months, average time spent on digital platforms like Facebook and YouTube increased by 60%, according to HubSpot.

Further to this, 64% of American Express Survey respondents said they read online content (i.e., blogs, social media posts, and forums) when researching a product or service, and 53% said they searched for online reviews of brands or products.

As a result of this growing trend, traditional publishers are realising that they need to offer their content in a way that reflects the changing preferences of their audience. Already, major publishing houses like Penguin and Hachette have launched their own publishing arms specializing in ebooks.

Traditional Publishing Shifts To Ebooks

Thanks to the success of Amazon and its Kindle line of tablets and e-readers, which allow users to download and read ebooks, the world of online reading has shifted to digital.

Since 2014, the ebook market share has more than doubled from 2% to 5%, according to Statista, with the number of downloads expected to hit 275 billion by next year.

This trend is not just limited to digital readers. With screens the size of phone displays now commonplace on social media and gaming platforms, everyone from executives to politicians are opting for a pop-up book edition in paper or on a digital screen instead of a traditional book.

Ebooks For All

The explosion of the ebook market has allowed for a more accessible, imaginative, and engaging literature than ever before, making the form a vibrant one for self-expression and creativity.

According to the 2019 Global eBook market report from InfoTrends, the market value of ebooks globally will hit £32.9billion by next year, an increase of 28% from 2019.

InfoTrends predicts that ebooks will account for 27% of all book sales globally in 2020. This is good news for aspiring content creators who want to make a living off their craft.

Ebooks For Marketers

Ebooks are a fantastic opportunity for marketers looking to grab the attention of a digitally-minded audience. Thanks to Amazon, which bought the e-reader and tablet company WHSmith last year, and other major tech companies like Google and Facebook, which have their own ebook store, the world of online reading is now at your fingertips.

If you’re looking to take your knowledge in digital marketing and PR and put it to use in an interesting and engaging way, then consider creating an ebook around a hobby or interest. Not only will you be able to test your knowledge and establish yourself as an expert in your field, but you’ll also be able to earn some extra cash.

The Growing Importance Of Online Review In Decision-Making

Thanks to the rise of digital nomads and content creators, the landscape of online reviews has changed. In the past, people mostly looked to online reviews when researching purchasing decisions. However, in the last 12 months, this has fundamentally changed, as people are now using online reviews to research and make buying decisions before they even step foot in a physical store.

According to the American Express survey, 47% of respondents said they use online reviews to research products and services. In addition, only 11% said they rely on word of mouth, and 5% said they trust advertisements or infographics.

Further to this, 28% of respondents said they rely on a combination of these methods, while 17% said they don’t use any of these research techniques.

How To Make The Most Of Online Review

With so much information readily available online, it’s important for businesses to do everything they can to ensure that their digital footprint is as clean and easy to search as possible.

To this end, online reviewers have played an essential role in helping businesses establish, grow, and maintain their presence online. However, business owners and managers must keep in mind that not all reviews are created equal, and they must be careful not to discredit valid criticism when responding to reviews.

The team at Smart Marketing Group is dedicated to helping businesses of all sizes and shapes navigate the world of online reviews. We work with our clients to analyze their reviews, comment on them, and establish positive patterns for growth.

The Role Of Social Media In Researching A Product Or Service

Thanks to the power of social media and the internet, researching and learning about a product or service has never been easier. Not only will you be able to find multiple sources of information online, but you can also use social media to connect with people who are using or have used the products or services you’re researching.

If you’re still relying on traditional methods of information gathering (i.e., calling a contact at a company and hoping for the best or using social media to catch the attention of potential customers), then you’re falling short of capturing the imagination of today’s digitally-minded audience.

Increased Focus On User Experience

With most people relying on digital research and opinions in their decision-making process, businesses must ensure that they offer a top-notch user experience when it comes to gathering information online.

According to a HubSpot survey, the most in-demand skills among digital nomads and content creators are UX design, UI / graphic design, and content strategy. With so much focus on user experience, businesses must ensure that their websites and social media platforms are easy to utilize and relevant to their target audience.

Marketing Ebooks: An Easy Way To Get Your Product In Front Of Important Decision-Makers

If you’re looking to take your knowledge in digital marketing and PR and put it to use in an interesting and engaging way, then consider creating an ebook around a hobby or interest. Not only will you be able to test your knowledge and establish yourself as an expert in your field, but you’ll also be able to earn some extra cash.

The explosion of the ebook market has enabled a new and unique way to establish and grow a brand, and entrepreneurs, startups, and existing businesses can all benefit from a digital nomad approach to marketing.