A book to help you become the master of your own destiny. That’s the goal of Read Marketing, the new brand-new edition of the classic marketing text that has been downloaded over a million times.
Whether or not you’re familiar with the work of Brian Tracy or Mark Henry, you’ll find yourself nodding in understanding after reading their books. Based on research and analysis of over 200,000 respondents, each new edition of Read Marketing adds even more value to an already-valuable resource.
Here are some of the most exciting new features that the 6th edition of Read Marketing offers:
The Essential Marketing Dictionary
Before diving into the details, let’s take a quick look at the new Essential Marketing Dictionary included in the 6th edition of Read Marketing. The dictionary defines over 150 key terms associated with marketing, breaking down the meaning of each term and providing a brief example of how the term is used in real life.
Whether you’re a marketer, student, or entrepreneur, this essential marketing glossary is a must-have for understanding the language of marketing.
In-house Training
One of the significant changes in the 6th edition of Read Marketing is the addition of an in-house training module. The module walks you through a case study on how one company used the principles and concepts learned in the text to create a marketing campaign that generated $40,000 in annual revenue.
Whether you’ve taken a course on marketing strategy or are looking for a way to expand your skill set, this in-house training exercise is a great way to learn. It also helps you see how the concepts and theory you learn in the text actually apply in real life.
Increased Focus On Analytics
To determine the effectiveness of their marketing strategy, the company enlisted the help of a research firm to analyze traffic and sales to their sites. Not satisfied with the results of a simple Google Analytics report, they wanted to dig deeper into the data to find exactly what was and wasn’t working. That’s where the new Read Marketing comes in.
According to MarketersPro, a research company specializing in online marketing analytics, companies with a solid analytics program can see a 13% lift in business growth simply by implementing these tools.
With a strong online marketing analytics tool, you can pinpoint the exact elements of your marketing strategy that are and aren’t working. You can then make changes to evolve your strategy and achieve more favorable results.
More Coverage Of Social Media
With over 80% of the world’s population now using social media platforms like Facebook, LinkedIn, and Instagram, it’s definitely time to integrate these tools into your marketing strategy. Read Marketing now covers the basics of social media marketing in depth, including how to set up a Facebook page for your business, create content to engage your audience, and measure the effectiveness of your campaigns.
It’s time to join the conversation. Wherever your fans are, you can be sure they’ll be talking about your business online. Plus, you can connect with people who have shared your interest in marketing, thus expanding your network.
More Coverage Of Mobile Marketing
Mobile marketing is a rapidly growing segment of the internet marketing industry, and it’s now possible to reach your audience wherever they are – even when they’re not at their desk.
The growth of mobile shopping and apps that take advantage of mobile marketing platforms like Shopify, PhoneApp, and Square are making it simple for any business to launch a mobile-ready store, regardless of whether or not they’ve previously done so.
With a few simple tools, you can take your business online and start marketing to customers via mobile devices. You’ll find coverage of mobile marketing as it relates to marketing strategy and theory, as well as how to get your business ranked higher in search engines when potential customers search for your product or service using a mobile device.
Email Marketing
Email marketing is one of the most effective forms of marketing, and it stays in high demand because people constantly need to stay in touch with potential customers who might one day become paying customers. Read Marketing also covers email marketing from A to Z, from setting up a campaign to sending an email to creating a lead list and nurturing those leads into paying customers.
Due to its effectiveness as a marketing tool, you might wonder if email marketing gets enough attention in books on marketing. To answer that question, let’s take a quick glance at the numbers:
- 80% of businesses use email marketing to some degree
- 80% of consumers are more likely to purchase a product or service after being contacted via email
- 93% of businesses claim that email marketing helped them grow their business
- According to HubSpot, a business-software company, businesses that use email marketing see 3.5x the business growth compared to those who don’t.
While email marketing is one of the most effective methods of reaching your audience, it’s also one of the most complex. To ensure you’re using the right strategies to grow your business, download our free email marketing guide. Inside, you’ll learn how to choose the right tactics to reach your audience, design a solid strategy, build an email list, and test your email marketing efforts.
Video Marketing
With video content rapidly gaining popularity online, it’s no wonder many businesses are trying to figure out how to integrate this type of content into their marketing strategy. Read Marketing also covers video marketing from A to Z, from creating a video to using various platforms like YouTube and Instagram to distribute and measure the effectiveness of your video content.
According to HubSpot, businesses that use video marketing see a 15% boost in leads and a 21% increase in sales compared to businesses that do not utilize video marketing.
If you’re looking to grow your business via the internet, video is a must. It’s time to join the conversation. Create YouTube videos to explain your product or service or to show potential customers how you work.
Search Engine Optimization (SEO)
Every business needs search engine optimization (SEO) to some extent, but few understand how it works or how much it costs. If you’re looking to grow your business via the internet, SEO is a must-have. In this section of Read Marketing, you’ll learn how to get your website or blog properly optimized, the difference between organic search and paid search, and why you must have a mobile-friendly version of your website.
If you’ve ever tried to search for something on Google and found that no results came up, you know how important SEO is. In the past, people would simply use whatever website they happened to find on the search results page, without ever thinking about whether or not the results were accurate.
Today, with so much competition, it’s essential to stand out from the crowd. If your website isn’t mobile-friendly or doesn’t contain all the necessary SEO elements, you’ll find it difficult to get your website or blog to show up when potential customers search for your product or service online. The good news is that this is a skill that can be learned and implemented by anyone. The key is in taking the time to learn how to do it correctly.
In our SEO guide for entrepreneurs, we’ll teach you everything you need to know about getting your site listed in Google, Bing, and other major search engines. From setting up your web server to using the right keywords to writing high-quality content, we’ll teach you everything you need to know to become an SEO master.
If you’re looking to grow your business via the internet, SEO is a must-have. It’s time to join the conversation. Use SEO tools to analyze trending topics, find out how others are using keywords to gain popularity, and get brainstorming on how you can use this information to grow your business.
How To Write A Winning Business Plan
If it’s been a while since you wrote business plans and you’re looking for a way to make it a habit, Read Marketing has you covered. In this section, you’ll learn how to write a winning business plan that’s guaranteed to make your investors, lenders, and the general public say “yea” instead of “nay”.