It’s time for you to hit the books. After digesting countless pieces of
free marketing advice online, you’re finally ready to take the next step in
your professional life and invest in some high-quality learning materials.
But before you do, you need to be sure that you’re making the right choice.
After all, you’re investing in your future. And since you’re a beginner, you
probably don’t have a lot of experience to rely on. That’s why it’s important to
take the time to do some research before you buy.
Marketing For Dummies
If you’re looking for an introduction to the field of marketing, then
Marketing For Dummies is the best choice for you. Published in 2007, this
popular book by the legends Bruce Clay and Martha Rogers is an ideal
introduction for beginners. It’s also one of the most highly recommended
marketing books on Amazon, with over 700 reviews averaging 4.5 stars.
This accessible, concise guide is filled with useful tips on how to
market a business. Although the authors acknowledge that not everyone will
succumb to their charms, the book is still full of plenty of nuggets
that marketers should know.
For example, the authors suggest using social media to find leads,
grow an email list and follow up with drip campaigns. And perhaps the most
important piece of advice, they state:
“The single most important factor in your marketing strategy is to understand
that you cannot do it alone. You must have a good team to work with – at
least one person responsible for sales, one person to handle social media, and
a person to create valuable content. Even then, you’re probably going to fail
unless you do something fundamentally different from most companies.”
Marketing 2020
If you’re looking for a more recent addition to your collection, consider
Marketing 2020. This is the ultimate resource for marketers, providing a
career-boosting education while also serving as a handy guide for beginners.
Published in 2019, this essential guide from the experts at
HubSpot features hundreds of best practices and helpful tools. Whether you’re
an indie marketer or an agency professional looking for ways to improve your
game, this is the book for you.
From finding the perfect email marketing template to creating SEO-optimized
websites, discover the tactics and techniques that top marketers use in today’s
digital world. Plus, get access to exclusive bonus content designed to help you
become a more market-ready entrepreneur.
If you’re looking for an easy-to-understand guide, this is the book for
you. Covering everything from email marketing to SEO and PPC, this comprehensive
guide will teach you the ins and outs of digital marketing. And for beginners,
it’s an ideal first stop.
Marketing Essie
Not all of your money must be spent on costly learning materials. Sometimes,
quality and convenience can be the name of the game. And for that reason, you’ll
want to consider the bestselling Marketing Essie by Michelle Obrechtshma. Don’t
be fooled by its light, happy cover; this is a serious marketing book. And it’s
one of the best on the market. Why? Because it’s a concise, yet comprehensive,
guide to marketing for beginners.
“Essie is different from most other books in that it doesn’t assume that you
know anything about marketing or how to market a business, product, or
service,” the book’s authors, Michelle Obrechtshma and Michael Hyett, wrote in
the Preface.
“Instead, Essie provides you with a short, sweet, and to-the-point
guide to getting started and then growing your business using modern
marketing techniques. So, whether you’re a seasoned marketer or you’re just
starting out, this is the book for you.”
Even better, each chapter is filled with tips and tricks geared toward
novices. So, whether you’re a B2C (business to consumer) marketing novice or
you’re an experienced marketer looking for a refresher on the subject, this book
will teach you a thing or two. Or three. Or four. Or maybe even five.
Here’s a quick overview of what you’ll learn in Marketing Essie:
- How to research and decide what marketing approach is right for your
business - Email marketing
- Social media
- Search engine
optimization (SEO) - Pay per click marketing (PPC)
- Creative
marketing - Marketing technology
- Content strategy
- Digital
marketing management - Testing, measuring, and analyzing marketing results
As you may imagine, with so much information to digest, you’ll want to find
the easiest way to learn. And for that, you may want to check out Marketing Essie
via audiobook. As the name would suggest, this version is read aloud by a
professional voice actor, lending it a more polished, professional feel. Plus,
you can practice your listening skills while also getting value out of this
essential guide. So, if you have a long layover on the airport bus or a flight
attending an event that you need to prepare for, you can listen to a narrated
version of Marketing Essie on your phone or computer. And if you find the text
to be too much, you can always download the audiobook onto your smartphone so you
can listen to it while you drive.
The bottom line? If you’re looking for an easy-to-follow guide to marketing,
then consider one of the bestselling guides on Amazon, such as Marketing Essie,
Marketing 2020, or others. With so much information overload in today’s
world, having a well-written, concise guide to point you in the right direction
is exactly what you need. Good luck out there.