How to Market Online with Digital Marketing

The world of digital marketing is changing because of the pandemic. However, as the world emerges from its self-isolation, consumers are looking for ways to maintain their habits and businesses are looking for ways to grow.

While the online market has largely remained untouched, consumers have changed the way they research, engage, and purchase products. Businesses must now adjust their approach to marketing online and in particular, how they use digital marketing strategies to attract, engage, and retain customers.

The Importance Of Online Marketing

It is important to consider the ever-changing nature of online marketing and the impact that it has had on the global landscape. For much of the early part of this decade, the web was viewed as a relatively unimportant tool for marketing. After all, people still predominantly researched products and services via phone calls or face-to-face interactions.

However, as social media gained popularity and businesses shifted to employing digital marketing strategies, the importance of online marketing grew. Today, if someone wants to purchase a phone or a laptop, they generally will look online to see what options are available. In fact, according to HubSpot Blogs research, 59% of consumers have looked online for tech product information and 49% have used social media to research products.

The increase in digital marketing’s significance can be attributed to several factors. First, the world of digital marketing encompasses a number of platforms and channels that can be used to reach, engage, and retain customers. Second, the tools that are available to businesses and individuals in the digital marketing space are continually improving and expanding, meaning that they can be custom-tailored to suit individual consumer needs and goals. Third, the speed with which information can be disseminated and the ability to engage with consumers via a variety of platforms demonstrate the power of digital marketing.

The Growth Of Online Marketing

To better understand the growth of online marketing, let’s take a quick look at the marketing landscape. A report from the Future of Marketing and Advertising found that while online marketing started off relatively small, it has grown to become a substantial portion of all marketing activity.

According to the report, in 2021, online marketing activities (including email marketing, display advertising, social marketing, and mobile marketing) will account for 62% of all marketing activity (in comparison to 50% in 2020).

This would mean that online marketing surpasses traditional marketing methods for the first time. However, what does this mean for businesses that want to use traditional marketing tactics to gain exposure and make sales?

The answer is that it means that businesses have a longer shelf life for their traditional marketing methods. While it is true that people are still more likely to listen to or read a printed piece of marketing material than they are to watch a TV ad or read an online review, it’s also important to consider that these methods can, and often do, work together.

Why Use Digital Marketing To Market Your Business Online?

There are several reasons why businesses might want to use digital marketing to market their product or service. First, as we established in the previous section, the world of digital marketing is constantly changing. Since businesses cannot simply rely on printed materials (such as brochures or annual reports) to gain exposure, they must constantly evolve and adjust their approach. Second, with so much competition, it is not enough for businesses to simply exist, they must also grow.

With the right approach, tools, and strategy, digital marketing can help businesses to gain a competitive advantage and reach new heights.

The Changing Face Of Marketing

Because of the changing nature of digital marketing, businesses will always need to be alert to new ways of reaching consumers. One of the best examples of this is the shift to online marketing through social media. In the early days of social media, marketing through these platforms was viewed as a way for businesses to get their message out to consumers, but it was generally considered a cost-effective way to do so. However, as social media has evolved, so has marketing on these platforms. Now, businesses can integrate their social media platforms with their website and email campaigns to create a cohesive and engaging digital marketing strategy.

In these cases, marketing on social media platforms becomes more than a way to reach consumers, it becomes a way to engage with them and stand out from the competition. In other words, marketing on social media becomes about building a community. So while social media can be a place for businesses to simply exist and gain popularity, it can also be a place for businesses to strengthen their connection with consumers and grow.

Where Do I Begin?

Now that you have an idea of what online marketing is and how it has evolved, let’s take a look at how to begin your digital marketing journey.

The first step is to identify the goals and objectives you hope to achieve with your digital marketing strategy. You can use a tool such as the SMART framework to help you map out your plan and identify the metrics you will use to evaluate your success. For example, let’s say that you want to gain exposure in Toronto, Canada by attracting potential customers to your website. You could set a goal of getting 500 contacts in Toronto and use the SMART framework to help you track your progress.

Once you have your SMART framework in place, you can begin to map out your digital marketing strategy. The next step is to identify the platforms that you will use to reach your audience.

The Most Popular Online Marketing Platforms

Different platforms appeal to different types of customers. If you are looking to gain popularity in Canada, you might want to consider using a platform such as Instagram or Facebook to do so. These platforms are popular among users in Canada and the United States and can, therefore, be used to gain market share in both countries. If your goal is to develop a global following, you might want to look into using YouTube to do so.

Instagram and Facebook can, generally speaking, be used to gain popularity and, therefore, attract customers to your business or product. As we established in the previous section, the world of digital marketing is constantly evolving and changing. While the above three platforms are still very popular, they are not the only ones that individuals and businesses use to gain exposure. As a business owner or marketer, where would you turn if you want to find the biggest audience possible?

The answer is to create and use an online marketing platform that appeals to the most people.

Creating A Digital Marketing Strategy

To create a digital marketing strategy, you will need to begin with a clear idea of your business objectives and the metrics you will use to track your progress. Once you have this in place, you can begin to map out your digital marketing strategy. To create a digital marketing strategy for free, you can use a tool such as Hootsuite to connect your social media accounts and, essentially, create a central hub for your online marketing activity. From here, you can monitor and engage with your audience across all platforms – something that was not possible a few years ago.

Now that you have a general idea of the tools and platforms that can be used to market online, let’s take a look at how to market your business effectively through these channels.

The Importance Of SEO For Online Marketers

Search engine optimization (SEO) is extremely important for any business that wants to market online. The more you can work on improving your SEO, the better. With SEO, you are not just advertising on social media, you are also advertising in the form of text that is meant to be read by search engines such as Google.

Unlike traditional marketing that focuses on reaching as many people as possible, SEO is about attracting as many organic (i.e., unpaid) visitors to your site as possible.

To help you get started with SEO, we have compiled a list of some of the most useful and popular SEO tips and tools. Keep reading for more information.

Find The Right Keywords

This is one of the most critical steps in SEO. Before you begin any type of SEO strategy, you need to do your research and come up with a list of keywords and phrases that you think will be most useful to your target audience. The more you know about your target audience, the better you will be able to choose the right keywords and phrases. However, you should also make sure that these keywords and phrases are not too popular so as not to appear spammy.