I’ve been using Quizlet for years. Not only is it one of the most popular study apps on iPhones and iPads, but the memory game and the collaborative learning features make it a great tool for students, parents, and teachers to use together.
And now that more people than ever are connecting the dots between school and work, my online retail business, Morency Inc., saw a great opportunity to bring Quizlet to life in a whole new way.
Here’s how I rebranded Quizlet from a school tool to an office suite, and how you can do the same with your own business.
The Business Version Of Quizlet
When I started my business, I had the pleasure of working with the exceptionally talented designer, Rohan Gunawardana, from the United Kingdom. Together, we reimagined Quizlet into a user-friendly and incredibly engaging app that is perfect for businesses of all sizes.
We took the learning app and gave it a business makeover. Not only did we update the interface and the features, but we also changed the name and the description of the app to better match a business’ objectives.
The updated app is called Quizlet Business, and it’s already been downloaded more than 150,000 times globally.
Bringing Game To Business
One of the first things that grabbed people’s attention about Quizlet Business is its unique take on game design. Rather than simply create a matching game or a competition where users are trying to beat the other person, we incorporated a “gamification” approach that rewards students with medals, levels, and badges. The more you use the tool, the more you “level up” and the more you can unlock.
One of the reasons why Quizlet is so popular is that it provides a competitive learning environment where students can improve their memories and their problem-solving abilities. Now that we’re bringing that same competitive spirit to your business day, too, you’ll be able to level up your employees and create a healthier work environment.
How To Market Your Online Retail Business
While Quizlet is all about education and being productive, you as a business owner have a brand to protect and a product to sell. To that end, we’ve got you covered with this definitive guide on how to market your online retail business.
Find Your Niche
When you launched your business, it’s natural to want to dive right into action and start making sales. However, finding your niche and defining your target audience can be a challenge. Just like with any other product or service, you’ll have to find the sweet spot that resonates with your customers and pulls them in.
If you’re a new business, you may not have established your niche yet. In this case, you’ll have to find the market segment that is the most suitable for your product and start there. Once you’ve established your brand, you can branch into different markets and continue to grow your business.
Define Your Website
Unless you have a sales team and are prepared to handle transactions yourself, you’ll have to set up shop on the web. Even if you do have a virtual assistant or a personable sales team, you’ll still have to have a website.
As I mentioned above, we brought our “gamification” approach to game design when bringing Quizlet Business to life. One of the first things that you’ll notice when you log in to your website is that it’s completely different from your typical dark background and confusing layout. Instead, your website will be bright, clean, and easy to navigate.
Make A Statement
Your website isn’t the only thing that you need to get noticed, however. You’ll also need a social media presence. In today’s digital world, consumers aren’t just relying on one source for news and information. With so much content being created and shared every day, your challenge is to make a statement that will stick out among your competitors.
To achieve that, you need to have a cohesive content strategy and plan out a schedule for content creation. Although it may be tempting to just jump into social media and start posting as soon as you can, taking the time to plan your content strategy will help you become more efficient and effective in using the platform.
Content Is King
On the subject of content, let’s talk about its importance in marketing. For starters, you’ll want to have an abundance of high-quality content to draw in potential customers. However, you won’t just want to produce a steady stream of content; you’ll want to have standout pieces that stand out above the rest. To achieve that, you’ll want to craft killer content that is original and compelling enough to make the reader want more.
If you’ve got a catchy headline, you’ve got half of the battle won. To that end, take the time to craft a compelling, easy-to-read headline that will pique the interest of potential customers. And don’t just go with the first idea that pops into your head. Instead, reword or modify the headline to make it more suitable and engaging.
An Objective Eye
As a business owner, you’ll inevitably be pulled in a thousand different directions. However, by establishing clear goals and objectives, you can ensure that you’re heading in the right direction and can adjust your tactics as necessary. In the same way that you wouldn’t set out to make millions of dollars after college, you’ll want to avoid any quick and easy money schemes. Instead, you’ll want to set out to achieve a healthy profit margin and gain a respectable following.
Keeping your customers (and potential customers) informed is a crucial part of marketing. As a business owner, you’ll be required to stay on top of the latest trends and technologies. Not only will you want to be keeping up with the times, but you’ll also need to be staying abreast of any legislation, news stories, or events that could have an impact on your core business.
The last thing that you want to be doing is relying on other people to bring you new customers. Pro-active marketing is far more effective when you’re using the tools at your disposal. That means you’ll want to be generating leads, setting appointments with potential customers, and making phone calls to action.
If you’re looking to gain more traction and be found when potential customers are searching for the kind of services that you provide, then you’ll want to make sure that your website is optimized for local search. Not only will this help draw in more customers, but it will also help raise your search rankings on search engines like Google.
To get started, simply log into your Google My Business dashboard and make the necessary adjustments to bring your website to the top of the pile.
The Bottom Line
With so much competition and so much going on every day, it’s easy for businesses to get lost in the mix. However, by taking the time to plan and strategize, you’ll be able to define your niche, establish your website, and gain more customers than ever before.