The internet has changed all of our lives forever, and business owners who have not adapted to these changes will lose out to competitors who have. One of the big changes is the rise of the ‘brand ambassador’. Instead of going to a brick-and-mortar store to buy an item, people now go online first and read reviews and compare prices before deciding to purchase. This means that if you want to sell something online, you need to get yourself online and attract potential customers to your store.
Doing this, however, is easier said than done. Most business owners underestimate the amount of work that goes into building a successful online presence and claim that it is as easy as setting up a Facebook page or buying ads on Google. This couldn’t be further from the truth. Getting started online can be a daunting task and requires a considerable amount of both time and money to see results. This is why we have created an entire blog post about Quinstreet Online Marketing Excersice, outlining the best and most effective ways to promote your product or service online.
1. Build A Following
The first step to building a successful online presence is building a following. You can do this through various methods such as blogging, vlogging, and most importantly, listening to and responding to your fans. Having established a base of engaged followers, you can then utilize this group to drive traffic to your website. You’ll find that the more you engage with your audience, the more they’ll come back for more.
2. Research The Most Effective Platforms
Once you have a small following, you can look into the various social media platforms and see which ones are most effective for you. While Pinterest and Instagram are great for product images and content that is directed at a female audience, Twitter is the king when it comes to getting your message out there to the masses.
The reason for this is simple. With over a billion monthly active users, you’ll certainly find an audience on Twitter. However, you need to make sure that your tweets are relevant and interesting enough to gain traction and draw in potential customers. You can do this by creating topics that are related to your niche and using relevant hashtags when posting. For example, if you’re selling plumbing supplies, you can start a Twitter account and use the keyword #plumber to attract potential customers.
Once you have established yourself as an expert in your industry, you can then branch out and use other platforms to their full potential. If you’re really committed to building a successful online presence, you can create an email list of your followers and utilize this to send out periodic emails with valuable tips and tricks on growing your business. This is a technique that has changed the lives of many an online marketer and will no doubt help you too.
3. Test Different Hashtags And Topics
When using social media to attract potential customers to your site, you’ll find that certain hashtags and topics attract far more people than others. To find out what types of content is most successful, you can use tools like Google Trends to research the popularity of certain hashtags and topics. This way, you can determine what types of content to create and use to gain the most traction.
4. Post Regularly And Consistently
When people come back to your site time and time again, it shows that they find value in what you have to offer and that your content is consistent and worth their time. Regularly posting and consistent engagement with your audience will bring you credibility and make your site stand out. To get started, try and post at least once every two weeks. Once you establish yourself as an authoritative voice in your industry, you can then increase your posting schedule to twice a week or even once a day. The more you engage with your audience, the more they’ll come back for more.
5. Build Relationships With Other Bloggers And Influencers
To establish yourself as an authority in your industry, you’ll need to prove that you’re worth listening to by building a following of your own. One of the easiest ways to do this is to connect with other bloggers and influencers in your niche and build a platform with them. By sharing and cross-posting content, you can then increase your reach and draw more people to your site. Additionally, by establishing yourself as an expert in your industry, you can then gain more respect from other industry leaders and be seen as a thought leader in your space.
6. Use Video Content
With the rise of TikTok, many people are now seeing video content as an effective way to connect with customers. Videos can help to establish yourself as a thought leader in your industry, allow you to show off your products and expertise, and can even function as useful customer support videos should you need to answer any questions a customer might have. Additionally, using video content to explain different products or features can make them more appealing to customers who are more likely to be influenced by visual content.
TikTok isn’t the only video platform out there and there are hundreds of other platforms where you can build and grow a following. Using video content to establish yourself as a thought leader in your industry is a great way to grow your business.
7. Use Case Studies And Product Highlights
To establish trust with potential customers, you’ll need to provide them with as much value as possible. One of the most effective ways to do this is by using case studies and product highlights to explain the different features and benefits of your product. While case studies can be somewhat intimidating, they can be a powerful tool for drawing in potential customers who are often less likely to trust products and services that they haven’t tried out themselves. Additionally, using case studies and product highlights to explain different features and benefits of your product makes the features more accessible to customers who are unfamiliar with them and might otherwise have a hard time using your product or service.
8. Build A Following On Instagram
Instagram is one of the biggest and most popular social media platforms out there with over a billion monthly active users. It is a great place to build a following and, as the name would suggest, you can use the platform to share pictures of your food, travel locations, and daily activities. If you’re looking to establish yourself as a thought leader in your industry, Instagram is the perfect place to do this. With most people living their lives and sharing content on the platform, it is always going to be a place that is rich in content that you can use to your advantage.
9. Create And Post Regularly
If you want to build a successful business, you’ll need to make sure that you’re putting out good content on a regular basis. Ideally, you should try and post new content once a week to keep up with the ever-changing and growing world of internet marketing. Once you have established yourself as a thought leader in your industry, you can then increase your content output to twice a week or even once a day. The more you put out there, the more people will notice you.