The line between marketing and digital marketing has blurred. Offline marketing and TV ads still hold a special place in the industry, but a growing number of businesses are finding success online.
Traditional marketing methods have not been sidelined, however. In the 2018 Holiday Retail Sales Report, published by the National Retail Federation and IBM, it was found that 41% of consumers plan to buy a gift card or gift receipt along with their holiday purchases.
According to GAP, 83% of Gen Z say they would rather buy a branded product that matches their personal values than an unbranded product.
What’s more, 64% of millennials say they’re more likely to be influenced by brands they perceive as being socially responsible.
Odds are your business is already present in some way on the internet – you just may not know it. Digital marketing and the internet allow for global outreach and instantaneous communication, which creates opportunities for businesses large and small.
Why Online Marketing?
The advantages of going digital are too numerous to list here. The World Wide Web – or the internet as we know it – is a great place to advertise your product. You can target the right audience, measure the results of your ad campaign, and tweak your strategy as needed.
Here are just a few of the key advantages of online marketing:
In the 21st century, the internet makes the world a much smaller place. Thanks to online marketing, your business can reach almost anyone, anywhere, at any time.
The only limitation is your imagination. You can have the greatest product in the world, but if no one shows up to buy it, then you’ll never make a penny. That’s not the case when you advertise on the internet. People will find your website, or online store, and eventually buy your product if it’s good enough.
On the other hand, if your product is great, but you can only reach a small audience, you could lose out on a lot of sales. The key to succeeding in business is to find a way to reach as many people as possible. The internet has opened up countless possibilities for business.
You can’t measure the success of an offline marketing campaign the same way you would a digital one. With instant feedback through online surveys and analytics, you can tweak your strategy and get back to work faster than you could with a surveyor coming to your office to ask a few questions.
In addition, your customers can now leave feedback, whether positive or negative, about your business and product, through reviews and rankings on websites like Google, Yelp, and other popular review sites. This instant feedback loop provides a wealth of data that can help you optimize your marketing efforts and gain valuable insights into how well your business is performing.
When you engage with your audience through social media, you’re not just advertising your product – you’re connecting with potential customers and expanding your network.
According to HubSpot Blogs research, consumers are 71% more likely to purchase a product after seeing a company’s social media posts. That’s a massive increase. Why? Consumers feel that they’re more likely to get something beneficial from the company, rather than just a brand.
The more you engage with your audience, the more you’ll gain from it. If you’re not already using social media channels to connect with your audience, then why not? It’s free and there’s a massive audience that can be found on platforms like Instagram and Facebook.
More Opportunities For Growth
In the same way you wouldn’t want to limit yourself to one type of marketing campaign, you shouldn’t limit yourself to one source of income either. If you’re looking for growth, then diversifying your revenue streams is the key to success. Having multiple platforms, like SEO, SEM, and social media, is the surest way to make sure you’re able to reach your audience where they are, whether it’s on Snapchat or TikTok, and gain their trust – which could ultimately lead to a sale.
If you’re looking for growth, then diversifying your revenue streams is the key to success. Having multiple platforms, like SEO, SEM, and social media, is the surest way to make sure you’re able to reach your audience where they are, whether it’s on Snapchat or TikTok, and gain their trust – which could ultimately lead to a sale.
More Research Available
If you want to succeed in business, you’ll need to have access to a steady supply of qualified potential customers. One of the best ways to attract these individuals is through online marketing, as it allows for extensive research, target marketing, and analysis of performance.
With the right tools and a little bit of elbow grease, you can find all the information you need to make informed decisions about your marketing strategy. If you want to run an ad campaign or launch a new product, you can track the results of your efforts and determine whether or not it was worth the time and effort.
In the same way that the information gathered from offline marketing and television ads provides a baseline for comparison, online marketing allows you to see instant results from your campaigns, cutting down the time it would take to gather this data manually.
You might already be doing some (or all) of the below things. If not, there are simple steps you can take to get started, no matter what your current skill level is.
Marketing On All Platforms
Thanks to increased reach and opportunity, you may be deciding to take your marketing to all platforms, not just one. What’s more, if you’re using several platforms, then it’s important to track the results of your efforts across these channels to see where your audience is coming from and how you’re doing on different platforms.
Whether you have an existing social media account or are just getting started, you should have a presence on all major platforms. You may not need to have accounts on all of them, but you should at least have one on each of the below:
On the subject of platforms, don’t just focus on having a presence on big social media sites. Even smaller platforms, like TikTok, can have a significant impact on your business. In fact, according to MarketingCharts, the average user uses the app 14 times per day. If you want to reach your audience, then don’t neglect the small platforms that can help you do so. In the same way that big social media sites provide an array of content and opportunities for engagement, so too can smaller platforms.
Search Engine Optimization (SEO)
SEO, or search engine optimization, is the process of improving the ranking of a website or web content in search results for relevant keywords. When someone performs a search using a search engine, such as Google, the website with the most relevant, high-quality content should appear at the top of the search results, otherwise known as organic search.
You can have the greatest product in the world, but if no one shows up to buy it, then you’ll never make a penny. That’s not the case when you advertise on the internet. People will find your website, or online store, and eventually buy your product if it’s good enough.
In the 2018 Holiday Retail Sales Report, published by the National Retail Federation and IBM, it was found that 41% of consumers plan to buy a gift card or gift receipt along with their holiday purchases.
Thanks to the growing use of smartphones and the internet, more and more people are searching for products and services online. What’s more, a staggering 85.7% of US adults say they use the internet to search for products and brands they’re interested in buying.
Organic search is one of the most effective and affordable forms of advertising, thanks to its ability to draw qualified leads into potential customers’ paths. Whether you’re a small business or brand-new to the game, SEO can be an invaluable source of marketing information. The trick is knowing how to interpret the numbers.