As an online marketer, you’re usually in demand. While it can be a fun job to work for yourself, there is a lot that goes into being successful with a remote team. Being a good leader takes some skill, and you’ll find that much of leadership is management of people. Since you’re already there, why not use your talents to improve your team’s performance?
The most efficient and effective way to improve the performance of your marketing team is by using a method called marketing performance improvement (MPI). MPI is a methodology that companies like HubSpot, Marketo, and Pardot use to get very detailed feedback from customers about what works and what doesn’t work in their marketing efforts.
By using this methodology, you can easily find all of the weak spots in your marketing plan and fix them. You’ll know exactly what changes to make and when to make them. This type of thinking will help you become more efficient and effective in your online marketing efforts. It’s never easy to find the right mix of products and offers to fit your target audience, so using objective feedback to find the best performing offers and campaigns is critical to being successful.
1. Do You Have The Data To Back Up Your Claims?
One of the first things that you’ll need to do before starting an online marketing campaign is to back up your claims. What do you mean by that?
If you’re going to market an online product or service, you’ll need to tell your potential customers what you’re going to offer them. You’ll want to make sure that you have data to support your claims, otherwise, you’re just spinning your wheels. These are your words, so be careful what you say. Be honest, but don’t lie about the benefits of your product or service. The worse thing you can do is misrepresent your product or service and make inaccurate claims. You’ll lose credibility fast.
Check out Marketo’s blog post for advice on how to back up your claims in your marketing material:
2. How Is The Product Or Service Different From Competitors?
If you’re already familiar with this question, you’re well on your way to being successful with a remote team. When you’re answering this question, consider how the product or service you’re offering is different from the products or services your competitors offer. What makes your product or service special?
By understanding your unique selling point, you’ll be able to craft successful marketing campaigns that will lead to increased sales. Your product or service might be the only one of its kind, or it could be the best of its kind. Only you will know for sure. So, take some time to find out what makes your product special, and don’t be afraid to shout it from the rooftops.
3. How Is The Customer Experience Involved In This Product Or Service?
Another important question to ask yourself before starting an online marketing campaign is how the customer experience is involved in your product or service. The better you get at involving your customers in the experience of using your product or service, the more effective your marketing will be. That involvement should be spread throughout the purchasing journey, from awareness to purchase to ongoing use. If you can pull it off, you’ll have engaged customers who are willing to tell others about their experience. This is called word-of-mouth marketing, and it’s a proven way to generate sales.
If you want to master online marketing, you’ll need to understand how customers interact with your product or service and whether you need to adjust something about the way it is to make them more engaged. In other words, you need to consider the customer experience throughout the whole buying process. Where do they enter the process, and how are they engaged? Once you get that down, you can start to create effective marketing campaigns that drive traffic to your site and boost your conversion rates.
4. How Is Marketing Analytics Involved In This Campaign?
Marketing analytics is the measurement, analysis, and reporting of marketing activity.
You’ll need at least one person on your team who has a thorough understanding of analytics, otherwise, you’re spinning your wheels. The more you know, the more you’ll be able to analyze and improve upon. Analytics will help you get feedback on the performance of your marketing campaigns and offer suggestions on which ones to continue and which ones to ditch. Hopefully, by continuing to use analytics, you’ll be able to hone in on the factors that make or break a profitable campaign. The more you know, the more you’ll be able to find the weaknesses in your plan and fix them. This, in turn, will improve your odds of succeeding in business.
5. What Changes Should I Make In My Off-Line Presence To Best Serve My Audience?
Once you’ve launched your online store, you’ll need to consider what changes you need to make in your off-line presence to best serve your audience. Do you need to update your website’s design? Should you switch vendors? These are all questions that you need to ask yourself before making any significant changes to your off-line marketing. Think of your audience and what they want before you make any decisions. As a business owner, you’ll often find yourself in the situation of having to choose between making a profit and serving your customers. Serving your customers is more important than making a profit, especially when you consider that you’ll be able to market to them again when you do well and can expand your operations. When you choose to serve your customers rather than try to make a profit, you’re telling the world that you care about what they think, and that will gain you a lot of credibility. It’s never easy to find the right mix of products and offers to fit your target audience, so using objective feedback to find the best performing offers and campaigns is critical to being successful.