What is Marketing Online? – Wikipedia

You may be familiar with the phrase marketing offline, which refers to marketing goods and services in person. However, with the rise of digital marketing, businesses are turning to the internet for marketing opportunities, and many are defining the practice of marketing online.

What is marketing online?

Marketing online is the practice of marketing products and services via digital platforms like websites, social media, and email marketing.

In the past, marketing a product could mean placing an ad in a newspaper or magazine to attract customers. However, with the vast majority of people using the internet to gain information and make purchases, the practice of marketing online refers to using digital platforms to promote products and services.

Why Market Online?

In the past, many businesses were able to rely solely on their brick-and-mortar locations to bring in the customers. However, with the rise of online shopping and social media, marketing to consumers has become quite digital.

Consumers have the power to learn about your product or service anytime, anywhere, and through various channels, meaning they may not always be on social media or browsing the web for information. This makes it important to have a presence online, whether it’s a physical website or a Facebook page, to ensure potential customers can always find you.

If you’re able to capture someone’s attention through a well-designed website or social media page, you can bet they’ll give you some thought as you make your way through their purchase funnel. If you want to learn more, continue to the next section.

The Purchase Funnel: From Awareness to Action

Most businesses, whether they exist in person or online, aim to make sales and attract customers. However, just because someone visits your website or follows your social media account, that doesn’t mean they’ll immediately decide to buy your product or service. Your marketing efforts need to be focused on convincing them to take the next step, which is to make a purchase.

To do this, you need to follow a set of steps that begins with gaining awareness of the existence of your product or service and proceeds to educating and convincing potential customers to take action.

The first step in this process begins with getting your product or service in front of as many people as possible. This is where advertising comes in. However, instead of showing ads for your product or service in newspapers or magazines, you show them on social media websites. You might also blog about your product or service, put up an informative website, or create a YouTube channel to attract interested customers.

While many businesses focus solely on marketing their products or services, you should also be thinking about the needs of your potential customers. What do they want? What are their pain points? How can you help them?

To get started, ask yourself the following questions:

  • Who are my buyers?
  • Where do they come from?
  • What do they want?
  • What is my product or service?
  • How can I make it easier for them to find what they want?
  • How will I track my progress?
  • What is the next step?

As you answer these questions, you’ll begin to build a clear picture of who you’re trying to reach, what you’re offering, and why they’d be interested in your product or service. This information will help you decide on the right marketing strategy to fit your needs and goals.

The Four Types of Marketing Channels

In the world of marketing, there are four different channels that businesses can use to gain attention and make a sale:

1. Traditional

The first type of marketing channel is the tried and true, which simply put, is using print, television, and radio advertisements to attract customers. While many businesses aim to use as many channels as possible, this type of marketing still has an appeal among shoppers as it is relatively easy to implement.

2. Digital

Next up is digital marketing, which encompasses all forms of marketing that take place in digital spaces. This includes everything from email marketing to social media marketing and online marketing.

You’ll often hear businesses say that they’re “all in” on digital marketing, but that can mean several different things. If you’re referring to the use of social media platforms to promote products or services, you’re in luck because there are hundreds of apps and websites that can help you reach your audience.

However, just because you have a social media account doesn’t mean you should use it to market your product or service. You can use social media to keep your audience informed about what’s going on with your business, but you should never, EVER use social media to promote your product or service.

Why? It’s simple. When someone joins your social media account, they expect to see content related to your business. If they see advertisements and product promotions, it could confuse them or even make them think twice about buying your product or service. This is why you should never put a product or service promotion on your social media accounts. Simply use the platforms to build your audience and connect with potential customers.

3. Live Marketing

If you’re an in-person retail merchant, you’ll likely be using a combination of the three types of marketing discussed so far. For instance, you may use traditional marketing to attract customers to your mall or online store and then use digital marketing to further encourage them to make a purchase.

However, if you’re an online entrepreneur running a product-based business, there’s no need to combine live marketing with other types. You can simply use live marketing to gain attention and make a sale to your audience.

4. Mobile

If you’re reading this, you’re likely using mobile phones. According to Cisco, 83% of the world’s population is now connected, which means that over 7 billion people are now potential customers for your product or service. This means you can now target your marketing efforts to mobile users.

While desktop computers still have a place in our world, mobile phones are quickly becoming the preferred way to consume information and make purchases. If you want to reach your audience, build mobile versions of your products or services and make sure to test out the functionality as you advance through the product development process.

Creating a clear strategy for marketing is important, but as a business owner, manager, or marketer, it can be difficult to know where to begin. With so much information available online, it’s easier than ever to research the best way to market your product or service. Once you do, you’ll be well on your way to creating a solid marketing plan that helps you reach your goals.