In the past, to market a business you would typically rely on traditional methods such as television advertisements, radio interviews, and magazine articles. While these methods may still work, they don’t seem to be as effective as they were years ago. Today, with the evolution of the internet, businesses can take advantage of alternative marketing methods that allow for more effective outreach and engagement with potential customers.
The evolution of the internet has opened up new opportunities for businesses to engage with potential customers and create lasting impressions. Because the internet is such a vast place, it can be difficult to gain visibility and attract potential customers to your brand. However, with a little bit of innovation and some strong online marketing techniques, you can put yourself out there and engage with potential customers no matter where they are.
In this article, we will discuss 10 online marketing techniques that work and you should use to increase your brand’s presence online.
Put Your Best Foot Forward
No matter what industry you’re in, your product or service, or what stage you’re in the development process, you need to always put your best foot forward. This means creating content that’s interesting, engaging, and easy to understand. If you want to gain credibility with prospects and gain trustworthiness with customers, you need to constantly deliver quality content that’ll convince them to purchase your product or service. Your content should always strive to be original, engaging, and informative. It should never be cliché or use outdated language or examples. When creating this content, make sure you’re consistent and that your style and approach stay true to what you want to achieve with your marketing efforts. This will help establish you as an expert in your industry and allow you to gain trustworthiness with your customers.
Use Video
With video, you can do all sorts of interesting things, such as show a different side to your product or service, offer an in-depth insight into a topic, or simply show something that may be useful or interesting to your target audience. Additionally, online video allows you to create content to a smaller audience and get feedback faster. Video is becoming an essential part of every business’s marketing arsenal. Not only does it provide excellent content for blogs and websites, but it can also be integrated with social media platforms to create buzz, drive traffic, and build credibility with your target audience. Video is a fantastic option for businesses in all industries, so it’s important to have a presence on YouTube as well as other platforms like Facebook and Twitter.
Curate And Maintain A Healthy B2C Buzz
Now, more than ever, people are discovering and purchasing products and services online. This is known as the “B2C” (Business to Customer) market and it’s ideal for businesses that sell directly to consumers. If you want to gain credibility and establish yourself as an expert in your industry, you need to ensure that your audience knows who you are and what you offer through effective blog writing and outreach on social media. When you have a solid base of interested customers, you can then begin marketing to them via e-mail with a newsletter or through direct mail with an offer or coupon. This is also known as “maturing the buzz” in the B2C world.
Don’t Forget About The Little Details
Now, more than ever, people are researching online before buying a product or service. Because of this, you need to make sure that all of your communications with customers are clear, concise, and interesting. If you want to gain credibility and establish yourself as an expert in your industry, you need to make sure that your customers understand what you offer and that it’s relevant to their needs. While you may think that focusing on the big picture is what’ll make your content interesting, you also need to be sure to include the little details. Take a look at the example above. Did you notice that the article didn’t just have the bare minimum details about HubSpot’s parent company, Salesforce? Aside from the name, the article included information about their headquarters, a description of their products, and even an amusing anecdote about the founders.
This is what we mean when we say that focusing on the little details will make your content interesting. Including these sorts of details will help establish you as an expert in your industry, and it’ll make your content easy to understand and memorable. Ultimately, creating high-quality content that’ll help your target audience understands and feels connected to your brand is what’ll make a difference.
Keep A Data-Oriented Approach
In today’s world, there’s a huge variety of marketing tools and options, making it difficult to know where to start. While some companies may be tempted to use ad-tech to create online ads that’ll reach a massive audience, this can be a dangerous game. The variety of marketing tools and the amount of data available to businesses and marketers creates an information overload, which can make it more difficult for companies to make educated decisions about their marketing strategies. For this reason, it’s important for marketers to keep a data-oriented approach and only use the tools that provide valuable information and insight into their advertising and marketing campaigns.
Use Personalized E-mails
One of the things that make salespeople and marketers unique is that we get to see inside the mind of the customer. While every e-mail campaign and marketing plan is unique, you can take advantage of this by using personalized e-mails. A well-written and personalized e-mail can do wonders at getting a potential customer to click on a link or open an attachment. Essentially, e-mails provide you with the opportunity to tailor your communications to the person you’re contacting and allow you to establish trust and credibility with customers.
Make Sure Your Website Is User-Friendly
Your website is an essential part of your marketing effort. Not only will it provide a space to tell potential customers about your product or service, but it’ll also serve as a digital brochure that customers can visit anytime they want. In addition to having a functional and user-friendly website, make sure that it’s also visually appealing. Regardless of whether you have a professional or a personal website for yourself or your business, make sure that it’s clean, simple, and easy to navigate. As you’re building out your website, bear in mind the user experience and the information that you want to deliver to your audience. When customers land on your website for the first time, they’ll want to know what you have and this is the place where you can tell them about your products and services.
Use Personalized Follow-Up E-mails
Once a customer signs up for your email list, you can then follow up with them with a personalized e-mail. As a marketer, you have the ability to provide value and information that they may find useful in their daily lives. For instance, if you sell makeup, you can send them notifications about new products that are coming out or announcements about celebrity product appearances. Essentially, you can continue to provide value through e-mails even after customers have signed up for your mailing list.
Use Confidential Informants And Beta Testers
In most industries, there are people who are considered “insiders” or “key opinion leaders.” These are the individuals or groups of people who are often asked for opinions and insights about products, services, trends, and technologies. If you want to gain credibility and establish yourself as an expert in your industry, you can use these “insiders” to get feedback on your product or service and to help educate your target audience about what you offer. Additionally, you can use these same people to perform A/B Testing on different marketing campaigns or to see which approach performs the best.
Avoid Getting On The Wrong Side Of The Technology Evolution
This is a dangerous game and it’s important to avoid getting on the wrong side of the technology evolution. Every few years, the internet seems to undergo a “trend” in which popular websites and platforms disappear and are replaced by “the new thing.” Do you remember when nobody used to have a cell phone, but now everyone seems to have one? The same goes for the internet. When a new wave of popular websites and platforms emerge, older businesses often wonder if they’ll survive. However, with a little bit of adaptability and a strategic approach, even established businesses can thrive in today’s world.
The key to surviving the next tech evolution is by constantly educating yourself about what’s going on online and utilizing the available technology to your advantage. For example, if you sell clothing and accessories, you could start by using the internet to find out what’s trending on social media platforms like Twitter. This way, when people start talking about style trends, you can take advantage of the situation and connect with your audience through an interesting article about fashion or styling tips.