While the nature of business will remain relatively unchanged, the way we do business is constantly evolving to keep up with new ways of working and new technologies that can make our work simpler, more efficient, and sometimes even more fun!
One of the areas of commerce that has changed the most is digital marketing. More business owners and marketers are utilizing online marketing services to gain more traction, visibility, and ultimately, sales. However, even those who are dedicated to in-house strategies may be asking themselves if they can get the same level of performance as their in-house team or if they should keep searching for the best possible digital marketing company to partner with.
Luckily, with the right research and due diligence, they can find an online marketing company that will meet their needs and help them develop a solid business case for engaging with a digital marketing agency.
How is Digital Marketing Changing the Way We Work?
It would be remiss of us not to mention the numerous ways in which digital marketing has altered the way we work. After all, the digital marketing industry grew 12% year-over-year in 2022 and is projected to grow 23% year-over-year in 2025.
New data shows that 75% of marketers plan to increase marketing automation in their organizations in the next 12 months. Additionally, 66% of marketers say that testing and optimization will be essential in their marketing plans to succeed in the future. Finally, only 38% of executives say that they are satisfied with the results of their marketing efforts in terms of leads and sales thus far in 2022.
To help businesses understand the importance of being able to measure the success of their marketing efforts, the marketing analytics firm HubSpot created a guide that will help businesses develop a clear picture of their marketing performance.
What are the Most Popular Digital Marketing Tools and Platforms?
Developers of digital marketing tools know that no one tool or platform can solve all of a business’s marketing needs. That being said, popular digital marketing tools and platforms can make our work easier and more efficient. Over the past few years, we’ve seen a wide array of tools emerge to fill the niche that digital marketing left vacant after the rise of social media.
Below, we’ll discuss the five most popular digital marketing tools and platforms for managing and optimizing marketing campaigns.
Wix is the simplest and arguably the most popular of the five platforms discussed below. Described by Fortune as ‘the Airbnb of website building,’ Wix makes it easy for anyone to create a simple web page in no time at all. All users have to do is scan a QR code with their smartphone camera, and they’ll be taken to a simple dashboard where they can choose from a variety of templates to build their website. Once their website is built, they can simply need to plug in their domain and launch their website.
Wix is free, but users must have a premium account to get the most out of the platform. Having a premium account on Wix allows for all the features, including advanced email marketing, which allows for all the functionality of a full-blown marketing automation software.
Echoing the sentiment that no one tool can solve all of a business’s needs, Squarespace explains that it is the “best of breed” for building websites. As the name suggests, Squarespace is a complete website building platform that allows for the creation of websites, blogs, and even social media platforms.
With Squarespace, users can create a fully functioning website in minutes. Simply choose a theme from among the 18 available, and click the “Publish” button to begin creating your website. From there, you can add content, images, and videos to your site.
Not only that, but Squarespace provides tools for site optimization, making it easy for users to determine the best possible structure for their website in terms of converting traffic into paying customers. Additionally, with the platform, users can monitor the performance of their website, track down technical errors, and make future optimizations based on their experience.
If you’re reading this, I assume that you’re already somewhat familiar with HubSpot. If you’re not, don’t worry — HubSpot is one of the most popular digital marketing tools that can help you develop and execute a marketing plan to grow your business.
As a business owner, marketer, or company that wants to grow, HubSpot provides you with the tools you need to develop and implement effective marketing strategies to reach your target audience. On the software side of things, HubSpot provides a visual marketing dashboard that allows you to track the performance of your marketing initiatives and campaigns — be they social media or PPC (pay per click).
To create a marketing plan using HubSpot, simply navigate to the software’s dashboard and click the “New Plan” button at the top. From there, you can enter important details about your plan, such as the objective of your plan (e.g., to generate leads, to grow our social media following), the metrics you’ll use to track its success (e.g., how many times did I post in October?), and the marketing tools you’ll use to achieve your goal (e.g., social media, webinars, and email marketing).
Once you have your marketing plan ready, you can implement it using the software’s dashboard. To do this, simply choose the tools you’ll use to reach your target audience (i.e., social media platforms, email marketing software, or a landing page) and enter the relevant information (e.g., the name of your product, pricing, etc.).
Do you remember Black Friday? If not, let me refresh your memory. On the first Friday of every November, retailers such as Target, Best Buy, and Walmart begin their annual promotional cycles promoting great deals and discounts on various products. While the deals may not be as exciting as you think, the crowds that descend on the streets are unforgettable.
Every year, the shopping crowds of Black Friday offer marketers the perfect opportunity to gauge the effectiveness of their campaigns. To do this, they can use various tools to track the performance of their ads, offers, and discounts on social media platforms and their own websites. The question is: Can they drive enough interest to their websites to make a measurable difference in terms of sales?
You don’t always need to have a website to generate interest in your products. Sometimes all you need is an email address! For instance, if you’re creating an eCommerce store, you’ll inevitably want to gain as many email addresses as possible to receive orders and follow up with customers. Enter Convertra.
Convertra is different from the other four platforms discussed above in that it provides a cross-platform solution that can help you build, manage, and grow your email list. On top of that, you can use the platform to send out marketing and sales emails, which means you can avoid having to build and host your own email server.
To begin using Convertra, navigate to the platform’s dashboard and click the “Create New List” button. You’ll then be presented with a form where you can enter the email address of your existing customer base or enter a new list of email addresses you want to add to your email marketing campaigns.
Once you have your email list configured, you can begin using the platform’s effective email marketing tools to send out daily or weekly newsletter-type emails promoting your products or services. You can also use the platform’s segmentation and targeting features to craft individualized marketing emails that will catch the attention of your target audience.
Can A Marketing Agency Help Your Business Grow?
If your business is still in its early stages and doesn’t yet have a solid foothold in the marketplace, developing a clear marketing strategy and identifying effective marketing channels for your business can be challenging. That’s why most businesses choose to outsource their marketing. After all, why reinvent the wheel when there are people out there who know a lot more about marketing than you do?
What’s more is when you work with a reputable marketing agency, not only will they develop a detailed digital marketing strategy for your business, but they’ll also provide you with the platform to actually implement it.
If you’re looking for a reliable partner to help you grow your business, ask friends, family, and existing customers for recommendations, or browse online directories for businesses that have earned the trust and confidence of other business owners.
To help businesses find the best possible solution for their marketing needs, let’s explore some of the top-rated digital marketing agencies that have created successful marketing strategies for businesses just like yours.