Pros and Cons of Online Marketing – Should You Go All-In or Take It Slow?

We’re all aware of the popularity of online marketing these days, but just how effective is it really? Although the verdict is still out on whether or not this is a viable replacement for in-person marketing, it’s fair to say that various platforms like social media, email marketing, and webinars have transformed the way we interact and do business with one another. So, if there’s a chance you could use some guidance, this article is for you.

The Pros

First off, let’s discuss the positive aspects of online marketing. For one, the ability to reach a wide audience is undoubtedly a good thing, as long as you’re not hurting your own business in the process. If you take the time to build a small audience and engage with them regularly, you’re sure to see a rise in your business’ awareness and ultimately, leads or customers. Even better, you can do all this from the comforts of your home.

Another advantage of online marketing is that you can test and refine your messages as much as you like. The more you put in it, the more you’ll get out of it. So, if you have a clear idea of what you’re trying to achieve, setting up automated emails, social media campaigns, and website content can all be executed with military precision.

As you’d expect, the ability to save costs is also one of the key benefits of online marketing. Just because the adverts are appearing on social media and web pages doesn’t mean you have to pay for every single view, like you would with traditional marketing. Likewise, creating and distributing content like email campaigns and webinars requires less expenditure.

The Cons

Now, let’s turn to the cons of online marketing. Like all other forms of marketing, this also comes with its fair share of challenges. To begin with, establishing a consistent online presence is no easy feat. Just because your website is up and running doesn’t mean people will flock to it immediately. In fact, finding and engaging with your target audience via social media channels and email requires a considerable amount of effort.

In some cases, you could be competing with well-established brands for a share of the cake, so to speak. In situations like these, it’s usually a battle of persuasion, rather than a straightforward competition.

As with all marketing channels, a reliable source of traffic is also a key requirement for online marketers. Fortunately, there are a number of tactics you can employ to generate high-quality website traffic, which you can ultimately convert into leads and customers.

Just like with other forms of marketing, it’s also essential to keep an eye on the competition. Even though you’re in competition with other businesses for the attention of your target audience, you’re still operating in a relatively intimate environment. Because there’s no geographical restriction to the internet, your competition can come from anywhere.


When it comes to marketing and advertising, we’re always looking for the next big thing. However, just because something is new, doesn’t mean it’s necessarily the answer. Just like social media and email marketing, webinars represent a fairly new method of marketing, but could still turn out to be very valuable in the right scenario.

Just remember that, just like any other form of marketing, there is a right way and a wrong way to go about creating and distributing content. So, put your ego aside and follow the tried and tested procedure to the letter, if you want to succeed.