There seems to be a misunderstanding about what an online marketing company does. People think that an online marketing company is some random entity that is solely responsible for making your website or blog popular. But this couldn’t be further from the truth. An online marketing company, in its simplest terms, is an agency that specializes in growing businesses using online marketing strategies.
The truth is that there are hundreds of individuals and companies that specialize in growing businesses using online marketing strategies. This includes everything from SEO to web design and development. When you work with an online marketing company, they will become an extension of your marketing team. They will work with you to create the perfect digital strategy for your business.
The Four Specialties Of An Online Marketing Company
To give you an idea of what an online marketing company does, here’s a short list of the four specialties that they usually focus on:
- Website design and development
- Email marketing
- Content strategy
As you can see, these are all areas of digital marketing and they’re all important. But it’s important to understand that not every company is created equal in all areas. Some companies are much better at one aspect of digital marketing than another. This is why you should only work with companies that are specialized in all areas of digital marketing. Having a full-service digital marketing company is ideal because you get the convenience of having all areas of digital marketing under one roof.
It’s important to understand that working with an online marketing agency isn’t like working with a traditional marketing company. The main difference is that an agency doesn’t have specific vendors that they work with. Instead, they work with a team of qualified specialists who all have expertise in different areas of digital marketing. They also have the added advantage of being able to quickly scale up or down as needed.
One of the most important things that an online marketing company does is keyword research. This includes everything from finding keywords that are most popular and affordable to increasing your website’s SEO (search engine optimization) score.
When you work with an agency, they will use tools like Google Keyword Planner, which is free, to create a keyword list for your business. From there, they will develop content to promote your product or service using those keywords. When your content is optimized for the right keywords, it will make your website or blog much more discoverable by potential customers.
Once you’ve got your keyword list, it’s time to develop content. An agency can either create original content for your business or find reputable sources of content on the web that you can repurpose. This is commonly known as content syndication. Repurposing content means that they take content that is already out there and they use it to promote your business.
The advantage of having competent content producers is that you can be sure that your content is of good quality. Even if you have an in-house content producer, it’s still good to have an agency look over the content that they produce for you. You can also ask them to take a look at your website to see if there are any content issues that they’ll need to address before they begin producing content for you.
The main purpose of content production is to create content that is engaging enough to keep the reader interested but not so much that they’re overwhelmed by information or commercials. It’s also important to work with a company that has content creators that are familiar with your industry. If you’re not sure what industries content creators are best suited for, ask your agency. You can be sure that they will have a content strategist available who can advise you on which industries they are most familiar with.
Once you’ve got your content, it’s time to set up your email marketing campaign. An agency with a solid email marketing background should be able to set up a streamlined campaign for you that will get you started quickly. While email marketing isn’t as popular as some other forms of digital marketing, it’s still a very effective tool in building a business.
The good thing about email marketing is that it’s very versatile. You can use it to send out regular newsletters about upcoming sales or discounts, or you can use it to send out special offers and promotions. Whatever you do, it’s important to test different pitches and segmentation to find the right audience.
Just remember that some people may still view email marketing as a spam tactic, so make sure that you develop and maintain a good reputation for yourself by only sending out relevant and useful information via email marketing.
Online Marketing Company vs. Organic Marketing Company
Another important thing to understand is the difference between an online marketing company and an organic marketing company. With organic marketing, you’re paying for individual actions, such as click-throughs, to generate leads. With an online marketing company, you’re paying for impressions, like when a person lands on your website via a search engine.
The truth is that not every company that does digital marketing is created equal. Just like with any other company, some agencies are better than others. But an online marketing agency that has a good reputation and is a member of the American Association of Advertising Agencies (4 A’s) is most likely to produce results for you.