The Ultimate Guide to Creating a Professional Marketing Proposal Online

The process of marketing a product or service is often seen as a cumbersome, lengthy and expensive one. While this may be true in some instances – particularly when pitching to large corporations – there are many others where it simply does not apply. Specifically when it comes to marketing proposals, there are many opportunities to make the process as streamlined and cost-efficient as possible.

A marketing proposal can be defined as “a proposal to market a product or service, usually in writing, for the purpose of persuading a potential buyer”. A marketing proposal does not necessarily have to take the form of a traditional business plan as there are many tactics that can be used to market a product or service. With this in mind, let’s take a look at how you can put together a sleek and professional marketing proposal online that will make your job easier and more cost-effective in the long run.

Focus On The Reader

When writing a marketing proposal, it is important to keep in mind the reader. After all, you are writing this document for a reason; to gain the attention of potential buyers who can then, in turn, adopt your product or service. While it may be tempting to write for yourself first and foremost, you must always put the needs of the reader first. To achieve this, you need to write a proposal that is both interesting and engaging. If an investor or a venture capitalist is reading your proposal, they will be scanning for key words and themes to determine your proposal’s value. Therefore, you must take the time to include these keywords within your proposal to make it more accessible. For example, if you are writing to a large corporation seeking investment, you may want to include words like “billion-dollar,” “acquisition” or “IPO” to demonstrate your proposal’s significance. The same goes for pitching to a media company – including online publications – you may want to use words like “digital” or “online” to make your proposal more relevant to them.

Make It Short & Sweet

One of the worst things you can do for yourself when writing a proposal is to make it long. Having a long proposal makes it harder for the reader to digest the information and easier for them to lose focus. In order to keep the attention of the reader, you must keep your proposal concise. There are many different kinds of audiences that you will be writing to and thus, you must tailor your proposal to suit their needs. If you are writing to an investor or a venture capitalist, keep your proposal short and sweet. Typically, VCs and investors will only read a few pages of any business proposal before making a decision. Anything more and they may begin to lose interest or focus.

Use The Right Mapping

When mapping out the steps for a marketing plan, it is important to note where each stage will lead. Just because you have completed one step does not mean that you are automatically headed to the next stage. Before you start, it’s essential that you have mapped out the end result of each stage so that you can easily determine where you are heading. This will help keep you on track and ensure that you do not miss any important details along the way.

Start Strong

When crafting a marketing plan, there is always the temptation to ease into it. After all, you are probably used to writing business plans where you start with a fairly bland statement about the company and then proceed to list out all the products and services it provides. While this may be the format for most business proposals, it is not the best one. Starting off with a strong, engaging and specific statement about the problem you are trying to solve will pull the reader into the plan and make them more receptive to the rest of it. If you start of with a powerful statement, you will be able to maintain their interest throughout the entire plan and even after you’ve concluded it. The following is an example of a strong opening for a marketing proposal:

“Hi there! I’m Adam, the owner of this company. We specialize in solving problems for businesses like yours that want to grow their online sales. Our proposal is simply a way to show you how we can help.””

Define Your Unique Selling Point

Each company and industry will have a different USP. This is a combination of different strategies and tactics that define that company or industry as “special”. When writing your proposal, you are going to want to highlight your unique selling point. This is something that makes you stand out above the rest and provides a reason for the reader to buy your product or service. The following is an example of a unique selling point for a social media marketing agency:

“We use a combination of inbound and outbound marketing methods to create viral marketing content that attracts, engages and retains customers on various platforms such as Facebook, Instagram and Twitter. Through a strategic approach to content creation, we are able to consistently achieve favorable results for our clients.”

Build From A Small Base

When you are starting off, it is important to build a foundation. This means that you are going to start small and you are going to grow from there. Just because you have only just begun to market your product or service does not mean that you should aim for big things right away. Instead, you should focus on building a small audience and establishing yourself as an industry expert. Once you have done this, you can start looking for ways to further expand your reach. But for now, build on what you have and take it step by step.

The Role Of A Marketing Expert

When it comes to creating a marketing plan, a lot of people think that they can simply copy and paste their business plan from a previous year and hit “send”. While this may be true for some smaller companies, it is not advisable for larger ones. Just because your business plan is the same as last year’s does not mean that it is going to work this year. Markets change and so do the needs of the consumer. To ensure that your business plan is as effective this year as it was last year, you need to take the time to update it with the latest market research. To accomplish this, you need to engage with a market expert. A market expert is someone who has been through the process of marketing a product or service before and is thus able to give you the best tips on how to properly carry out this task. The following are some of the things that a market expert will be able to help you with:

  • Determining your target audience
  • Developing a strategy
  • Choosing your platform
  • Creating content
  • Measuring result
  • Revising your business plan
  • Increasing your brand’s visibility

By enlisting the help of a market expert, you can be sure that your business plan will stay on track and be as effective this year as it was last year. Additionally, you can be sure that these professionals will be able to give you some unique insight into the process of marketing a product or service and help you make it as effective and streamlined as possible. To start, try asking your fellow entrepreneurs for some advice on marketing strategies they’ve used or are using now. Soon, you will be able to access a network of businesses that are willing to help you succeed.

Make Sure Your Financials Are Up To Date

Even for the most experienced businessmen, crafting a business plan can be tricky. One of the most important elements of a business plan is the financials. If you are presenting your business plan to venture capitalists or potential investors, they will be skimming through it looking for key financial metrics to get a sense of your business’ financial stability. For this reason, it is essential that your financials are up to date and that you have considered all the major expenses that the business may incur.

As an entrepreneur or business owner, it’s your job to keep track of the finances of your company. This means that you are responsible for knowing how much money you have coming in and how much you are spending. While it may be tempting to delegate this responsibility to someone else (especially if you are a startup), make sure that you are keeping track of the books yourself. It’s easy to make mistakes when you are trying to do a lot of things at once and it is important to keep track of the overall picture.