When you’re running a business, marketing can be viewed as a luxury; there’s just too much to do each day to worry about marketing and sales. But once your business starts growing, the importance of marketing becomes more apparent – you can’t grow if you don’t promote, and you can’t promote if you don’t market.
What is marketing? Marketing is simply getting the word out there about your business. When someone finds your product or service valuable, they’ll usually go through the motions of telling other people – i.e. marketing. This is why marketers spend so much time studying demographics, psychographics, sales models, and consumer behavior.
What is Amazon Marketing Services? Amazon Marketing Services is the performance-based marketing service offered by Amazon that allows businesses to promote their goods and services on the world’s biggest marketplace. With Amazon Marketing Services, you can target highly specific groups of customers and drive purchases of your products or services in just a few days – or even minutes!
Why should you consider Amazon Marketing Services? First off, because you can get started for free. As a new business owner, you’ll want to spend as little as possible – especially on expensive marketing campaigns that may not even work. So you can get started for free with Amazon Marketing Services and actually begin to see results without risking too much money. Plus, you can collaborate with other businesses in your industry to get maximum exposure on Amazon.
Free or Subscription-Based?
While Amazon’s free version of the service is great for getting your foot in the door, you’ll soon find that the premium features – which allow you to target highly specific groups of customers and drive purchases – are what you’re really after. These premium features cost you money, but they can increase your conversion rates by as much as 50% and let you test different marketing techniques and messaging.
If you’re a business owner, you’ll want to evaluate which services are right for you. Do you need something quick and easy to get started? Would you rather spend a little money now than a lot of money later when you realize that your target audience isn’t exactly as you originally thought?
No Demographics Needed
One of the things that make Amazon’s marketing service so appealing is that you don’t need to target any specific demographics to succeed with their platform. In today’s world, demographics are everything – especially when it comes to marketing. If you’re not reaching the right audience, your marketing dollars will be wasted.
With Amazon, you don’t need to worry about demographics, psychographics, or even behavior – you just need to find a product or service that people want and are willing to pay for. In marketing, we call this method Direct-to-Consumer marketing or DTC for short. To put it simply, when a potential customer decides to buy your product or service without first going through a marketer or sales person, you’ve successfully executed DTC marketing.
World’s Biggest Marketplace
Speaking of executing DTC marketing, one of the major perks of using Amazon marketing services is that you get access to the world’s biggest marketplace. With Amazon’s 330 million customers, you get the opportunity to connect with a larger audience than you could ever dream of reaching on your own. Plus, because so many people use Amazon, you’re bound to find at least a few interested in your product or service.
Product Visibility & Insta-shopping
One of the coolest things about Amazon marketing services is that you can completely control the kind of products that show up in your account. When a customer searches for a specific product or service, your sponsored products will appear in the ordered items section – similar to what you’d see on Pinterest or Instagram.
This feature alone could potentially increase your conversion rates by 10% or more. If someone is looking for a product you’re marketing, they’ll naturally click on your sponsored products first – boosting your conversion rate without even putting a shiny object in front of them.
Get Started For Free
Even if you decide that Amazon’s marketing service is right for you, you’ll still have to pay for the privilege of using it. But as we mentioned above, all you need to get started is an Amazon account and a credit card. Once you sign up, you’ll be taken to a welcome page that will walk you through the steps to get started with Amazon marketing services. From there, you can choose to continue with a free account or move on to a paid account if you meet the requirement of having at least 10 products for sale or having made a sale within the last three months.
How much does Amazon marketing services cost? The price of Amazon marketing services varies depending on how much you use the service and how many products you have for sale on the platform. The more you use the service, the more you’ll pay. But if you have fewer than 10 products for sale, you’ll pay only $5 per month – a fraction of what you’d normally pay for similar services. For a comprehensive breakdown of costs, you can contact Amazon directly
Marketing on a Shoestring
If you’re looking for a way to save money while marketing your business, consider Amazon’s marketing service. Not only does it provide you with a massive audience, but you can get started for free and actually begin to see results without risking too much money. Plus, you can collaborate with other businesses in your industry to get maximum exposure on Amazon.
In conclusion, while marketing may not seem crucial for a business that has yet to make a sale, once you do start to see profits you’ll quickly realize the importance of getting the word out there about your product or service.