1. Create content that is SEO-friendly.
In today’s ever-changing digital world, it’s essential to update your strategies and approaches to ensure you remain relevant and competent. One way to do this is by creating content that is SEO-friendly. In simple terms, SEO (search engine optimisation) means making your website content relevant to search engines (eg. Google, Bing, and Yandex) so that it will appear in the top search results when potential patients type in search terms related to your niche.
Creating SEO-friendly content means taking into consideration the keywords and phrases that are typically used by searchers. There are several free tools available online that can help you find the most suitable keywords and phrases to use in your content. For example, Google Keyword Planner, which is a free tool that can be accessed from your Google Ads dashboard. With this tool, you can find the monthly search volume for any chosen keyword or phrase, as well as discover any competition you’re up against.
2. Experiment with different media.
The days of relying on just text are long gone, and to remain relevant, your marketing content must be able to attract, engage, and convert potential patients into paying customers.
In today’s ever-changing digital world, it’s essential to update your strategies and approaches to ensure you remain relevant and competent. One way to do this is by experimenting with different media to reach your target audience. In simple terms, media refers to the different platforms, such as social media, email, and blogging, through which you can communicate and engage with current and potential patients. As a general rule, Vary your media tactics across social media channels to keep your message fresh and relevant to your audience. For example, if you’re using Twitter, try and use a different hashtags or keywords on each of your Twitter posts to keep things interesting for your followers.
To determine what media are the most effective at reaching your target audience, you can use free tools like Google’s Content Experiments. With this tool, you can easily test different versions of content (ie. with and with out a video) to discover the one that performs best. The great thing about this tool is that the results are provided instantly so you don’t have to wait till the end of the month to see the results of your experiments.
3. Use analytics.
To ensure you’re directing your efforts towards the right patients and audiences, you should be using analytics. Analytics can help you discover the demographics, psychographics, and digital behaviour of your target audience so you can better tailor your efforts and identify the most effective strategies for growing your practice.
There are several free tools that can help you track the performance of your website and online marketing efforts. For example, Google Analytics is a free tool that records and analyses a variety of metrics, including visits to your website, demographics, and conversion (ie. the actions that lead to a purchase).
If you’re using a CMS (content management system), such as WordPress, you can use the built-in analytics reporting to gain statistics on the performance of your website. From there, you can determine the effectiveness of various content, marketing strategies, and digital marketing initiatives.
4. Measure the success of your marketing efforts.
After you’ve created and deployed a solid digital marketing strategy, it’s time to measure the success. How are you tracking the performance of your campaigns? Do you have a specific goal in mind? If so, how are you measuring your success towards that goal?
There are several metrics you can use to measure the success of your digital marketing campaign. For example, you can use Google Analytics to track the number of leads generated from your website. You should also measure the conversion rate of these leads into paying customers and the amount of sales you’re making from each marketing channel (ie. social media, email, and online display ads).
It’s important to note that not all leads will become paying customers. To get the most from your marketing efforts, you should be measuring the effectiveness of your campaign towards specific goals and objectives. For example, if you’re looking to increase the number of appointments you have with existing patients, you can use Google Analytics to track the conversions (ie. the action that leads to a purchase) of these patients. From there, you can determine the success of your marketing efforts.
5. Identify the types of content your audience wants to see.
You can use Google Analytics to segment your patients and audiences so you have more specific information about who your audience is and what they’ll benefit from. For example, you can use the “behavioral triggers” to reach the right audience at the right time. With these triggers, you can identify the exact content your audience is searching for and the moment they’re searching for it.
You can use these insights to create content that is both relevant and valuable to your target audience. If you want to attract and retain more patients, create content that will benefit them the most. For example, if you notice your audience is searching for ways to lose weight, you can use this information to create a blog post or video on weight loss tips that will be of value to them.
6. Customise your website.
To create a better user experience for your visitors, it’s important to make sure your website functions in the most effective and the smoothest way possible. One way to do this is by customising your site. With WordPress, you can use various plugins, such as the Yoast SEO plugin, to customise the layout and design of your site. You can also use plugins, such as WPSEO, to make your site search engine optimisation-ready.
If you’re looking to build a steady stream of leads and increase your revenue, create a free download or subscribe to a free trial of an online software product that can help automate the process of attracting and converting potential patients into paying customers. Alternatively, you can use various free tools, such as Growbot, to easily create an opt-in box or landing page on your website so you can collect email addresses from potential patients.
With these tools, you can easily create pop-up opt-in boxes or landing pages on your site to collect email addresses from potential patients. You can then use these tools to build a list of email addresses that you can use to send valuable, relevant information about your practice. Sending regular emails to this list of potential customers could lead to a steady stream of leads and eventually paying customers.