There is a lot of talk about online marketing and advertising solutions these days. Many big brands are jumping on the bandwagon and committing a lot of investment, while trying to figure out what works and what doesn’t. One of the most popular destinations for looking into new marketing strategies is YouTube. With millions of users, it’s the perfect place to find inspiration and best practices.
Here are the top 5 online marketing solutions offered by Amazon, listed in order of popularity.
1. Marketing Planner
The first product on our list is something that will be of great interest to business owners and managers who are looking to get more out of their marketing dollars. As the name would suggest, the Marketing Planner from Amazon is exactly what it says it is – a tool to help you plan and analyze your marketing initiatives and activities, both on and offline. The basic version of the tool is free, although you do have to register for an Amazon account in order to utilize it.
The main benefit of this tool is that it can help you figure out what works and what doesn’t in terms of marketing efforts. Because it can analyze both your online and offline activity, it can give you a complete picture of how your marketing dollars are performing, and whether you should continue down the same path or switch gears and try something new. This is a great option for anyone who is looking for a free tool that can help them get a better grasp of their marketing efforts.
2. Inbound Marketing & Content Strategy
Many big brands have understood the value of inbound marketing and content strategy, and how it can be used to attract, engage, and convert customers, instead of relying solely on outbound marketing (which is what most businesses do). With inbound marketing, you are focusing on creating valuable content that is helpful, and then utilizing various platforms to tell your story, including blogs, social media, and video content. While you are doing this, you are also gathering real, valuable feedback from your audience and engaging with them in an interactive manner – something that was hugely beneficial to our marketing team, as you will see in a moment.
Inbound Marketing & Content Strategy from Amazon is an all-in-one solution that takes the complexity out of creating compelling content and getting all of the parts of your marketing plan to work together. This particular product is a bit more expensive than some of the other options on this list, but at $49.99 per month, it is also the most robust solution, hands-down. Not only can you use this tool to create blogs, product descriptions, and social media content, but you can also use it to track the performance of all of your marketing efforts, and determine which ones are working, and which ones need to be changed or augmented.
When you consider all of the different areas that you need to cover – content creation, distribution, and performance across different platforms – this product is clearly the best choice for businesses who are looking to get their arms around all of the intricacies of marketing a product or service online. If you’re curious about how this tool can help your business, you can check out their showcase instance which is currently recruiting business professionals looking for a challenging, rewarding career working in a fast-paced environment. The application process is quick and easy, so with limited downtime, you can get back to work and continue increasing your revenue.
3. Market Research & Analysis
Next up is something that you might consider a necessity when running a marketing business of any size – market research and analysis. Inbound Marketing & Content Strategy from Amazon includes everything from market research and analysis, to campaign management and optimization, and social media listening and engagement. This makes it a complete package for any marketer who is seeking to navigate the ever-changing and confusing world of marketing analytics. It also provides you with all of the tools necessary for understanding your audience, measuring the results of your marketing efforts, and continuing to improve your performance.
The reason this product is so popular is that it is designed to make the process of doing market research and analyzing your results simple and streamlined. While you may not need a complex tool to perform basic market research and analyze the results of your campaigns, as your company grows, you will quickly realize that it would be beneficial to have a dedicated team of analysts working on your behalf. This product makes it possible to have someone else take care of all of the dirty work so that you can focus on what is important to you.
4. Performance Marketing
Last but not least, we have Performance Marketing from Amazon. This product is very similar to the previous one, in that it combines everything from marketing plan creation, to research, and optimization, all in one place. The difference is that this product is more focused on getting results and helping you reach your business goals. If you’re looking for a free tool to help get your marketing efforts off the ground, this could be the perfect fit for you.
This product offers a lot of features that can help you connect the dots between your marketing activities and performance. Its goal is to make measuring the success of your digital marketing campaign as easy as possible by providing you with all of the necessary tools in one place. It also comes with a free 14-day trial, so you have nothing to lose.
As you can see from the description above, this product’s focus is on helping users analyze their performance across multiple digital platforms, including web, mobile, and social. In order to do this, it integrates with popular tools such as Google Analytics, Hootsuite, and Zoom.
Which One Should You Choose?
The first thing you need to do is figure out what is most important to you. Do you want an easy-to-use tool that can help you get started with your marketing efforts, or do you want a robust, feature-packed solution that can help you analyze the results of all of your campaigns?
Each one of these products has something great to offer, depending on your needs. For example, if you want to get started with your marketing efforts without needing a lot of training, go with the Marketing Planner. Alternatively, if you need a tool that can help you dig deeper and analyze the results of all of your campaigns, go with the Inbound Marketing & Content Strategy product.
The decision should not be difficult – pick the solution that seems like it will best meet your needs. Once you have made the decision, you can figure out which one is right for your business, by using our handy Amazon comparison tool which compares all of the featured products, including pricing, against each other.