Mobile marketing is a lucrative field, but carving out a niche in a crowded arena can be tricky. The barrier to entry is high, and competition is fierce. That being said, there are a few methods that you can utilize to give your mobile marketing tactics the competitive edge they need to succeed.
The good news is that with a few strategy sessions and a well-thought-out mobile marketing plan, you can achieve impressive growth in a very short amount of time.
Choose The Right Platforms
With so much competition in the mobile marketing space, it is essential to stand out from the crowd. The most reliable way of doing so is by investing in platforms that allow for greater reach. When you are selecting a mobile marketing platform, bear in mind the demographics and psychographics of your target audience as well as the medium through which they prefer to interact.
If you are attempting to reach millennial audiences, for example, your best bet is to opt for a mobile marketing platform made specifically for businesses targeting that audience. Apps like Jeeves and Hello Fresh, which integrate with Instagram, can help you pinpoint exactly which parts of your campaign are performing well and allow you to fine-tune your strategy accordingly.
If your main objective is to drive traffic to your website, you can opt for a generic mobile marketing platform, such as HubSpot which supports both web and mobile visitors, or create your own with a tool like Squarespace.
The most important thing to keep in mind when selecting a mobile marketing platform is that you should find a way to track the success of your campaign. This way, you can determine which methods and tactics are delivering the best results. By continually changing and adapting your strategy, you can assure that you are providing your audience with the best experience possible.
Diversify Your Reach
In today’s ever-evolving digital sphere, the opportunities for a business to reach an audience are endless. One effective method of exploiting this abundance of platforms is through diversification. By spreading your marketing efforts across various platforms, you can increase the chances of hitting a chord with your target audience. The more you can provide value-added content across digital channels, the greater the chance of gaining an edge over your competitors.
When you are executing your mobile marketing campaign, it is important to not be confined to a single platform. If you are utilizing Facebook to promote your mobile app, for example, you should not neglect the other platforms, particularly Twitter. The more you can achieve through various platforms, the greater your chances of succeeding.
With so much competition in the mobile marketing arena, it is essential to stand out from the crowd. A way of doing so is by focusing on conversion, or getting your visitors to take the next step and completing a purchase or sign-up for your mailing list.
A/B testing is a strategy that allows you to experiment with varying versions of a campaign and determine which approach is most effective. Depending on your results, you can then adjust your strategy and drive more conversions.
When you are designing your mobile marketing plan, you should focus on what happens after the visitor has engaged with your content. This is known as the ‘conversion funnel’ and is made up of several stages, including engagement, consideration, and action. As the name suggests, you are aiming to get people to take the action that you want them to take – in this case, installing your app or signing up for your newsletter. At each stage of the funnel, you can tweak things like copy, calls to action, and design to increase your chances of converting.
Establish A Budget
One of the biggest barriers to entry in the mobile marketing arena is the cost of getting started. Fortunately, there is an easy way of establishing a budget and limiting your expenditures while still garnering impressive results. What you need to do is to set a dollar amount that you are willing to spend on a daily basis for a set period of time. The more you can limit yourself to, the better. This will help you get a clear picture of where your funds are going and how far your campaign is coming from.
When you set your budget, you should think about the cost of getting the appropriate tools, developing a strategy, and getting the word out about your new business. While you are eager to get started, it is important to not lose sight of the bigger picture. This is also a good opportunity to revisit the concept of diversification, discussed above.
The saying ‘a journey, not a destination’ rings true when it comes to establishing a presence in the ever-changing world of digital marketing. The best advice is to start small and prove yourself to your audience. This could mean creating simple landing pages, or using a tool like SurveyMonkey to gain some insight into how people are interacting with your content. Even if you only have a small budget, you can opt for free tools like Google Analytics to gain a clear picture of how people are interacting with your content. Small changes can result in big growth if you are careful to constantly evolve and improve your strategy.
Once you know what is working and what isn’t, you can start to build on your strategy. The great thing about having a small slice of marketing data is that you can experiment with different approaches and continually evaluate your results. You never know what might prove most effective in the future.
Keep A Diary
Keeping a diary of your mobile marketing campaign, either in a blog or a spreadsheet, is an excellent way of monitoring progress. Just like with any marketing plan, there will be phases that you will need to go through, lessons you will need to learn, and results that you will need to achieve. Keeping a detailed log will help you track your progress and determine whether you have met or surpassed your goals.
If you are using a tool like HubSpot to run your campaign, you can set up automated email notifications to log new conversations with potential customers. This way, you can follow up with them regularly to keep the conversation going and, hopefully, grow your client base.
The key takeaway from this article is that there is no one-size-fits-all approach when it comes to mobile marketing. Each business and campaign is unique, and that is a good thing. You should not be afraid to get creative and try new things when there is a gap in the market for your product or service. With a few smart choices, you can make a profitable mobile marketing campaign in just 3 days.