Online Marketing Masterclass: How to Become an Online Marketing Professional

In 2022, there were 7.5 million global jobs for digital marketers. That’s according to Pernix, a market research firm. And it’s a good thing, because digital marketing is an ever-evolving area. Now is the perfect time to educate yourself on the topic so you can become an expert.

In this article, we’ll cover everything you need to know about online marketing, including:

The Differences Between Online and Traditional Marketing

Traditional marketing is when you put out a mass-produced piece of content (like a radio ad or TV commercial) and you hope someone will click on it and make a purchase.

On the other hand, online marketing is when you create unique content (like an e-book, webinar, or podcast) and you try to persuade someone to engage with you through that content.

The main difference is that with online marketing you’re not obligated to run a paid campaign to gain attention. You can simply create content and wait for people to come to you. And the great thing is that with tools like Google Analytics, you can often determine the effectiveness of your content without needing to resort to paid benchmarks.

Why Should You Learn Digital Marketing?

In 2022, almost all small businesses will use some form of digital marketing.

With the explosion of digital marketing platforms (especially email marketing), there will always be work for someone who knows the topic.

Even if you’re an entrepreneur who wants to build your own e-commerce store, you’ll need to learn how to use email marketing to capture customers’ attention and keep them coming back for more.

Also, if you ever want to become an agent or broker, you’ll need to learn how to use various digital marketing platforms (like social media) for lead generation and conversion.

So, if you’re serious about building a sustainable business, now is the perfect time to start learning digital marketing.

The Career Path to Success

If you’re looking to succeed in the field, you can take a few different paths. You can start by becoming a digital marketer and work your way up from there (called a “career path”); or, you can go the other way and start from the bottom.

The first option is the most direct and lucrative route to take. If you want to succeed in the field, you’ll have to learn the theory and practice of digital marketing. You’ll learn the tools of the trade and how to use them to grow and maintain a business. You’ll even get to dabble in the emerging areas of blockchain marketing and artificial intelligence marketing.

The second option is a little more indirect, but it’s a safe route to take. If you’re looking for a more leisurely lifestyle, you can become a digital marketer and take a more traditional route to success. You can even become a freelancer and start your own business.

In either case, you’ll need to learn how to properly advertise and market your business. But, if you want to become a successful independent worker, you might also consider taking a few extra steps by getting a digital marketing degree. Just remember, college is expensive (especially if you’re paying for your own private education). Having a higher degree will only set you back a few thousand dollars more per year. It’s either/or options.

What are the most popular jobs in 2022?

According to Zip Salary, the most in-demand jobs in 2022 are:

  • Digital Marketing Manager
  • Digital Marketing Specialist
  • eCommerce Marketing Manager
  • E-commerce Marketing Manager
  • Online Marketing Strategist
  • Online Marketing Specialist
  • Search Engine Optimisation (SEO)
  • Social Media Marketing Manager
  • Content Marketing Manager
  • Digital Marketing Coordinator
  • Inbound Marketing Coordinator
  • Conversion Optimisation Analyst
  • Content Strategy Specialist
  • Content Marketing Specialist

If you’re looking for a steady job with steady pay, you can start by taking a look at the most in-demand roles and see which one suits you. You can also take a peek at the future of work by entering your location in the job search bar and see what pops up. Of course, you can also browse through the job listings below:

The Increasingly Important role of SMM

Social media marketing (or SMM for short) integrates marketing with social media platforms like Facebook, LinkedIn, and Instagram.

The purpose of social media marketing is to gain interest and engagement in your content among your target audience. To achieve this, you’ll want to tailor your content to fit the preferences of your audience.

SMM is a mixture of marketing and social media, and it can be a very useful tool for businesses of all sizes. But if you’re just getting started, focus on gaining interest and engagement on the platforms that your target audience uses most frequently. For example, if your ideal buyer is married to a woman who uses TikTok, you’d want to focus your efforts on that platform. Or if your target audience is aged between 18 and 25, you’d want to focus on the Instagram platform.

The Emerging Areas of Marketing

Even in 2022, marketing is a broad topic. It includes everything from advertising to sales. One of the most exciting areas of marketing is the emerging area of data-driven marketing.

In the past, marketing was based on ‘eyeball’ metrics like how many people viewed an ad or interacted with it via a social media platform. However, in recent years, we’ve seen the rise of metrics like ROI (return on investment), conversion rates, and more.

With the rise of big data and the business analytics community, we’ve seen marketing departments transform from being ‘brand awareness’ focused to data-driven groups that can accurately predict consumer behaviour and tailor strategies to increase conversions and profits.

This change has been driven mainly by digital marketing startups that emerged to be the answer to the question “How do I get paid for my content?”. Thanks to platforms like CrowdFlower, GetLanded, and Hello Fresh, among others.

Which city/area do you want to live in?

If you’re looking for a vibrant city life with lots of culture and opportunity, you can look toward the following locations:

  • New York City
  • Los Angeles
  • San Francisco
  • Seattle
  • Boston
  • Chicago
  • Denver
  • Phoenix
  • Baltimore

If you’re looking for a more traditional lifestyle and safety, you can head toward the suburbs: