You’ve decided to go the extra mile and create a full-blown online marketing campaign for your small business. Congrats! You deserve a pat on the back, but also, you might be a little overwhelmed by the whole process. That’s normal. You’ve taken the first step in the right direction, and now it’s time to learn what you can from your mistakes and triumphs. Hopefully, these few tips will help you get started.
Build A Website
One of the first things you should do is build a website for your business. It is a good idea to start with a simple website featuring basic information about your business and your services. Do not rush into building a complex site; take your time to build a good-looking, clean website that would make your potential customers feel welcomed. Once you have your site built, it’s time to move on to the next step.
Optimize Your Website For Search Engines
The next step is to optimize your website for search engines. This means that you will submit your site to the major search engines (i.e., Google, Bing, and Yahoo) and allow them to find and rank your content. You can do this through a free tool called Google Adwords. With this tool, you can establish keywords and phrases that you want your potential customers to enter into their search queries to find your website. Doing this can help drive more traffic to your site and increase the chances of a customer discovering your products or services through online searches. It is essential that you perform keyword research before starting to build your ad campaign. Do not expect to be able to plug in a few keywords and have your ad appear on the first page of search results; you will most likely fail and end up wasting your money. The more you put in, the more you will get back. This is especially true with Google Adwords where you can set a maximum amount of dollars you are willing to spend on ads.
Now that you have a website and you know what you should be doing next, it’s time to get started!